To run a successful online store, you not only need to attract the appropriate audience to visit your website, They must also attract their attention and convince them to buy.
A key indicator of your website’s performance in this area is its jump rate.
What is the jump rate?
The percentage of people who log in to your website page and leave without visiting any other page. This indicator can tell you a lot about your website on attracting potential customers. If your jump rate is really high, it may clearly show that you have not attracted their attention well, which means that you persuade them to buy a much lower.
What is a good jump rate?
There is no rules for determining the \”good\” or \”bad\” jump rate. Some experts like Neil Patel reported that the average jump rate of all industries changed between 45-65%. Hubspot lists the jump rate according to the industry benchmark prepared by Google. According to them, the average e-commerce jump rate should be between 20-40%.
Logically, a good jump rate should be within or below this average.
However, to improve your website, please pay less attention to comparing the jump rate with the industry benchmark or other websites.
In other words, the good jump rate is lower than the jump rate of the previous period (month, quarter, year, etc.) that you measure.
How do you find your jump rate?
When you log in to Google Analytics or navigate to
Audience \u0026 GT; OverView , the jump rate is usually displayed at the top of the homepage. However, this number is the full station jump rate during the default time period, and will not tell you too much information.
If you turn to
behavior \u0026 gt; site content \u0026 gt; all page , you will find the jump rate of each separate page on the website. You can adjust the time period in the upper right corner.
WooCommerce Google Analytics PRO extension provides a good way to view detailed analysis from your online store. This extension will help you understand the connection between analysis data and actual sales so that you make key decisions to increase income.
How should you measure the jump rate?
You should measure the jump rate according to the time period with sufficient samples or the time period between two major events. Therefore, you may check the jump rate of the same month this month and the same month. Or, if you just started a redesigned website, you can compare the first month after starting with the month before the start.
Imagine spending money on an advertisement that the advertisement brought 10 people to your website, but none of them bought it alone. Such a small sample amount should not cause you to make significant changes because it does not have enough data to determine the trend.
Generally, the wise approach is to avoid making decisions based Encountered abnormal situations, so that your data is interrupted. However, this may be meaningful in some cases. If you have a large part of your sales every year, you may want to compare the date of this year with the incident date last year.
One reason you may still want to monitor the daily jump rate is not to determine the major changes to the website, but to find any problems. If you usually see the 35% jump rate and then one day it will soar to 90%, then you will need to investigate further. It may be a problem on your website.
Finally, in addition to the sample volume or time period you used to measure the jump rate, please consider
what you want to measure. The jump rate of individual pages may be abnormally high or abnormally low, or you may find that some categories pages are better as an overall performance than other pages. By analyzing pages in a separate or coordinated group, instead of just checking the jump rate of the entire site, you can understand which pages or content types that have attracted your customers and which are not.
So why did a person rebound?
There are many reasons for people to rebound, but it is usually related to one of the following four extensive fields:
1. You did not attract the appropriate visitors.
If you are putting on high -end for high -endThe advertisement of luxury shoppers, but your website is selling discounted commodities. Even if you have a perfect website, you will see an unacceptable jump rate.
2. You did not force them to go further. Nothing attractive or interesting lets them continue to browse your website. If the information on the page does not resonate with them, even a completely targeted audience will leave.
3. Poor user experience. Maybe your website has been loaded for too long, or your user cannot read the text on your website. Maybe they received a malware alert or saw something that made them feel unsafe. If they browse on mobile devices and your website does not optimize mobile devices, they may continue to move forward. If your menu is difficult to navigate and they don’t know where to go, they may have left.
4. It exactly what they provided them. Specific pages of the website with a particularly high jump rate does not always mean re -designing. In fact, this may mean that it is very successful in providing users in terms of value. how?
Imagine that your customer searches \”[Example Store] What size of shoes to sell?\” They click the first search result and then enter a page of your store. This page shows that you sell 3-11 yards Women’s shoes. The person got their answers, archived the information for future shopping, and then left. You quickly and effectively answered their questions and add value to their experience. They left without checking any other pages, but this did not mean that it failed. When considering the jump rate, you should always consider the complete background of user experience and marketing goals.
What can you do to improve your jump rate?
1. Get technology
Users hope that your website can be loaded quickly. They want it to meet the equipment they are using and they can effectively navigate it. They have also received training to find signs of legitimacy, such as SSL certificate or industry recognition.
According to Entrepreneur.com, 47% Internal loading is complete. Run some speed test and check the operation of your websiteA good idea. Does your website always meet this threshold? The culprit on the e -commerce website page is usually a lack of appropriately optimized images. Jetpack is a simple way to help optimize images, but you can also read our complete guide here. Is your website suitable for mobile devices? Now, there are more visitors to mobile devices than ever, and this proportion is growing every day. If your website is difficult to navigate on mobile devices, you will greatly increase the visitors to leave without checking any other page opportunities. You can use Google’s mobile friendly test to view the measurement standards for your website and improve suggestions.
Get the SSL certificate and ensure that any unreasonable malware problem you may have been encountered in the past has already been available Fully solve. If the user visits your website and receives the virus/malware warning, you can bet that they will not stay too long. 2. Restrictions In the GDPR era, visitors visiting your website for the first time usually receive notifications and request permissions on their screen. If you immediately attach a window, chat box, or other things that hinder navigation, the customer may be angry.
If you have a large number of advertisements on your page, multiple discounts flashing, pop -up windows, and general cluttered, this is like walking into a physical store and welcomed by several aggressive salespersons at the same time. It can make the experience uncomfortable and cause customers to leave.
Therefore, please limit your use of these tools. Test each item to see how it affects your jump rate and sales, and optimize the user experience as providing the best results. You can run a pop -up window every other week to see if it has an impact on sales or jump rate. Do the same thing about chat robots or other tools. Keep in mind that if the growth of sales far exceeds the loss of visitors, these tools may be worth a higher jump rate.
3. Create a simple navigation
If you Provide a variety of product categories, please make sure to present the options clearly and quickly. If you sell T -shirts, shoes and pants, but when the user visits your website, you only show the T -shirt, they may feel confused or depressed and leave. Immediately provide them with a wide range of categories for them to choose from and let them choose their own path from there. The items in the menu should be short, simple and clearChu Di describes the exact page they link to. Avoid using niche terminology or interpretation in your menu, because the first visitors may not understand what they mean. The viscosity menu is very suitable for long pages, so users do not have to roll to the top to access your main menu. Customers hope to find contact information, common questions and policies in your foot.
Finally, if your website contains a lot of complicated information or pages, you may need to consider adding bread chips. These provide users with auxiliary way to browse your website and return to their previous page. They also outline the hierarchical structure of your website and prevent visitors from getting lost.
Photo https://joecoffeecompany.com/ insp ]
4. Put your best things in the first place The word \”first screen\” comes from the newspaper. The newspaper is placed on the shelf, and you can only see the upper part -what appears before they fold. The upper part must attract you immediately. If the attractive title is at the bottom, you will not see or want to pick it up. On the website, \”first screen\” refers to the content that users can see without rolling or navigation. The content of the first screen is different in various devices and screen size. Test as much size as possible to ensure that you attract your attention immediately. According to the position where you place GDPR, this may not always be at the top of the page.
Professional reminder: Use Google Analytics (analysis) to see which screen size/device is responsible for most of your website traffic. There are hundreds of devices and screen size, but a few may constitute most of your traffic. Since you may not be able to test and adapt to all these, please choose the most important and first do them.
You may have to sacrifice the user experience to the device that brings 1% traffic to improve Experience of 50% flow device.
5.
I have been testing
If you are not sure how some content on your website will affect the jump rate, or if you want to optimize the small changes to the maximum to the maximum to the maximum, the maximum will be the maximum To play its influence, you may need to consider A/B or split testing. These types of tests allow you to send traffic to the alternative version or specific page of your website. They then send you data about overall performance.
For example, you can choose to test two different banner pictures on the top of the website. You can run for a while to see if the version \”A\” or \”B\” will lead to a lower jump rate. This is a great A/B testing tool worth considering. 6. Let the user find the right place in the first time
Use SEO to optimize the page according to the category, so that people will not only log in to your homepage, they will also log in to provide provided The product category they are looking for. If someone searches for \”[Example Brand Name] Shoes\”, ideal, you want to first display your main shoe category instead of your store’s homepage. If you need some help, Jetpack provides some good tools to help you achieve SEO goals.
By paying for advertisements, you can add website links to take the user to a specific page on your website. If you sell a product for students, you may put a advertisement, which will be displayed when someone searches for \”returning school uniforms\”. Users can click on your advertisement title and be directed to the landing page of your return to school, or you can divide the product category as an additional link, so that users can find what they are looking for faster and accurately.
You may have website links of \”backpack\”, \”uniform\”, \”sportswear\” and \”shoes\”. Users may search for \”back to school uniforms\”, but they are actually looking for school uniforms. If they first enter your uniform, they are more likely to be satisfied with what they see and continue to browse your website.
These additional links of the same type may also appear in natural search results. Although you cannot accurately explain the link displayed in the results, Google recommends some best practice to help you complete your work.
7. Having high -quality, unique images
High -quality images are essential for your online store. Because users cannot see and hold the product in person, you want to make the experience as realistic as possible.
Inventory photos seem to be a good idea. In some cases, it is true, but the inventory photos that any other store may use cannot help you build a unique brand. Try to create a consistent appearance, let users recognize and appreciate your truth and uniqueness. This may involve using specific filters on all your photos or display models in consistent settings.
Consider using images containing characters rather than products on pure background. A study at the Institute of Technology in Georgia found that the possibility of a picture containing characters on Instagram obtained a user response by nearly 40%. These types of pictures can help visitors better imagine their wearing or using your products. This is a more attractive and more attractive andPersonalized experience is like shopping in a local boutique, not a large warehouse full of a box of products.
8. accessability and readability
The user who visited your website is unique and diverse. They have personalized needs. By meeting these needs, you will be able to allow more people to stay on your website longer.
Make sure your website is available for disabled people. Check our barrier -free guide here.
Photo https://phlearn.com/
9. Show authority and legitimacy
You you Have you ever thought about why the product’s packaging often has a sign of \”seen on TV\”? Or why does the wine bottle list the award or rating obtained by the wine? It adds a legitimacy to the products they sell. If your product appears on the famous plan or media website, or you have won the award or certification of the industry organization, please include it on your website to help users understand the value of your product.
10. After the rebound
Although you have done your best, some people will still leave your website without accessing any other pages.
Moreover, even if they did not rebound, most people would not buy it during the first visit. You can contact these people by re -marketing ads based on the pages they access. Read our guide and understand how to bring back potential customers.If your jump rate is high, these efforts can help you minimize the negative impact when solving the problem.
Start measurement and start to improve
The jump rate is one of many valuable indicators. You can use it to monitor the success of the website and over time over time. It improves. Although this is not the only thing you should pay attention to, it can greatly improve the profitability of your website by carefully measured and pushed over time.
Make sure you always consider the jump rate according to the time period you measured and the page you are measured. Focus on improvement over time, not compare with other websites.
Moreover, even if they did not rebound, most people would not buy it during the first visit. You can contact these people by re -marketing ads based on the pages they access. Read our guide and understand how to bring back potential customers.