If you recently opened a clothing boutique or fashion store, or you have to go from another platform Moving to Woocommerce, then the entry seems a bit overwhelmed.
This guide aims to guide you to complete the setting process, teach you to create a successful product list, and show you how to market to the ideal audience.
First of all, we recommend that you check the entry document of WordPress. This will teach you how to install WordPress on your host account, how to start, and how to interact with posts, pages, comments, etc.
1. Select the theme and customize your website design
Install WordPress and log in to the dashboard board After that, you need to choose a wordpress theme, which will play a role in your website design. There are many available options, from free themes to paid themes, their quality may be different.
When selecting a valid wordpress theme, the following points need to be considered:
Is it seamlessly integrated with Wooocommerce? The theme built for Woocommerce makes it easier to set the process and design website. Although there are some great advanced options, Woocommerce does provide free Storefront themes for online stores. Galleria children’s theme and new Threads theme considers clothing stores during design.
Does it come from a reliable source? Ensure that the theme is selected from WordPress storage or experienced legal companies. Doing some research and checking theme comments can save you a lot of time and frustration!
Is the theme loading fast? Although there are many ways to improve performance and load time by yourself, choosing a theme that has been optimized for speed will make you go on track.
Is it friendly to mobile devices? Check the theme demonstration on the mobile device and check the document to ensure that its appearance on the mobile phone and panel computer is as good as on the desktop.
It is friendly to SEO? Reading documents to see if developers take into account SEO when building the topic.
What functions and characteristics do you want? List your function on the website. Do you want the product slide on the homepage? What are the common issues of built -in issues? Although you can add some plug -in to get extra functions, it is usually easier if the theme has provided the content you are looking for.
After selecting and installing the theme, the design of the website should be considered. Although your theme may have your own options and page builders, WordPress and Woocommerce provide a simple method to design your website, but you like it.
If you turn to appearance-\u0026 gt; custom , you will find you will find Allows you to upload the logo, change the color and fonts used by the entire website, change the settings of the Woocommerce page layout, and add custom CSS. The new Gutengbao editor allows you to build any page you want through flexible blocks. Drag and drop title, text, image, column, video, buttons, galleries, etc.
A good way to find design inspiration is to see what other clothing stores are doing. Of course, it is important to propose your own design rather than copying the design of others, but this is a good way to understand the design and layout options.
2. Select the page on your website
Although the exact page you need will be different according to your business and audience, there are some of the clothing of clothing. The industry is very effective:
. Use this opportunity to describe your mission and story.
I often ask questions.
Answer the questions your client has been raised.
Collection.
Followed by season, gender, style, etc.
Suitable for guidelines.
Describe the fit of items, how customers measure themselves, and the size of your clothes.
Store.
Do you also sell your products at the retail location? List the content on this page.
contact.
Make sure your customers can contact you through questions or feedback.
policy.
Describe your return policy, replacement policy, etc., and describe how you use and protect customer data.
Read the book.
Show the people wearing your clothes in real life, and show how to match items together to make cohesive clothing.
If you have an existing business, you may need to consider contacting your customers to understand what they want to appear on your website. What information is difficult to find or lost? This is a good way to understand the type of page type that will be connected with your customers.
3. Expand your store Think about it Your store may need or other functions you want. What business model do you use to sell your product? How will you accept payment? Do you want a shopper to customize your clothes? Woocommerce provides a variety of useful extensions, which can help you create any store you can imagine! Here are some of the most useful fashion shops:
WooCommerce Subscription -Selling the theme clothing subscription box every month or sending a pair of new interesting socks to customers. Easily manage regular payment. Products -Allow different clothing designers to sell their products in your store and easily control commissions. Very suitable for multi -supplier market!
WooCommerce Brands -Create, allocate and list product brands. Then, let your customers filter your clothes according to the brand.
variant color board and photo -show the color options of your clothes through visual and interactive image color boards.
Directory visibility option -only interested in selling your design in physical location? Use woocommerce as the directory and delete all checkout functions.
Product additional component -allowing your client to request a personalized setting of your T -shirt and other clothing, such as text or graphics. Provide gift packaging and other options.
Intelligent coupons -gift cards for customized designed design and provide advanced discounts.
Woocommerce delivery -manages shipping and sends automatic order notification to your supplier.
When determining which payment gateway is most suitable for your store, consider your specific needs. There are several points here to consider:
?
Do you want to accept regular payment? The following are some payment that provides this featureGateway. What costs are involved? Do you need to accept a variety of currencies? Can I accept mobile payment?
Explore the expansion of payment gateway provided by WooCommerce.
4. Written effective product descriptions for fashion
Since your online store does not allow shopping people to touch your products, try them through them or view it in person. Color, so you must write a product description for them with the same experience.
First of all, consider your target audience. Is your clothes designed for professionals? Solve their pain points. Discuss the anti -wrinkle technology suitable for business travel, and how your clothes easily transition from the office to dinner.
Or selling children’s clothing? You may want to talk to their mother. When it comes to how easy they are, mothers can let their children enter and exit them, or how they grow up with their children.
By understanding the specific needs of customers, they will better understand why your clothes are very suitable for them Essence
You may also need to consider suggesting your clothes style. If customers know that there are many ways to use your product, they are more likely to spend money on the product.
In your brief description, don’t just list specifications. Show your brand’s personality and share the benefits of your products. This is your unique and interesting opportunity! Share where you like your clothes, what it feels like it will bring to your customers, and what it makes them look. Photo Jack
Then use longer description fields to list all these details. Jakke did well in using these spaces. They have a description of individuality, showing their coat style, sharing their benefits, and using descriptive languages \u200b\u200bat the same time. Under this, customers can find the fitting guide and specifications of the product.
Some information you need ] Size and fit.
Does your product run by size or size? Links or include fit guides, making your customers confident that the size they buy is appropriate.
The size of your model. If you have model photos on your clothes, you may want to mention themHeight and wearing size. This helps customers understand how your clothes are suitable for different body types. The fabric and material used. But don’t just list \”100% cotton\” or \”silk\”. This is where your creativity can play a role! how do you feel? Using descriptive languages, such as \”Robe\”, \”breathable\”, \”walking\” and \”elasticity\”. These types of words can help customers imagine what it will feel like wearing your clothes. Learn more information about the product describing psychology.
washing instructions.
Can your product can only be dry or thrown into the washing machine?
Other fit details. Considering the rise of jeans, the length of the jacket, or the height of the socks so that your customers can accurately understand their appearance.
Other important features. What makes your product stand out? Are they insulating? Do they have hidden pockets? Are they glowing in the darkness?
5. Select valid product photos
Because you want your store to imitate the face -to -face shopping experience as much as possible, so it has good product photos very much important. Hiring professionals may be a good idea, but if you take photos yourself, please make sure they are clear and bright, sufficient in light, and accurately represent size and color.
Make sure you show various angles, so that your customers can well understand the truth of your product well Condition. Show the front, back, side, and any other applicable angle. You can also grasp the details of details, such as unique patterns or decorations.
Photo Eunpeli
ENA Pelle even uses videos to show multiple angles of their clothing. On each product of the mouse hovering on the category page, a model will be played slowly to display videos on all sides. The motion also demonstrated the product \”in action\”.
Various pictures of different body shapes and sizes, as well as several sets of clothing to help people depict the scenes wearing them everyday. 6. Writing blog regularly
Blog is a great foundation for marketing activities. Creative content can be used for email marketing, social media marketing, digital advertising, etc. This is also a good way to educate customers and answer their questions and show what you know. In addition, unanimous and high -quality blog articles play an important role in search engine optimization.
Obviously, the blog is very important. But how do you put forward the theme creativity on a regular basis?
The best starting point is the brain storage. Create a document on your computer and list all the ideas that appear in your mind immediately, no matter how good they are. Even if you don’t pay attention to these themes, you may get inspiration from it.
The following are some other methods to find creative inspiration:
Customer problem.
What problems do you receive through emails, social media and telephones? Answer them thoroughly in the form of blog articles. Season and event. You may want to organize a list of winter style guidelines or a list of Christmas gifts.
Use the trend.
Is the velvet \”popular\” now? What about neon lights or camouflage? Consider discussing how to use your clothes to integrate these styles into the clothing. Google trends are a good tool that can find out what people are searching and interested.
Read other blogs in your industry.
Pay attention to the top bloggers in the fashion industry and use their ideas to get inspiration. Don’t copy their posts, but use them to generate your own ideas and apply it to your own situation.
Share what you love. Write down your business, tell your story, share the charity you donated to, or highlight the team members. Customers like more people they buy.
Use Zhihu. List your products or industry -related words and use them to search for Quora. Through dialogue, you will find endless thoughts!
Join the social media group. Find the Facebook group related to your industry and pay attention to the questions asked. Write those topics.
Consider what information your clients will really find useful, rather than promoting your products in each post. Become a source of information, they are more likely to buy it from you for a long time.
7. Search engine optimization
Although the search engine There are a lot of content to optimize, but the most important thing to remember is Google focuses on the user experience. They want to show users high -quality content, so your website must provide these contents. Considering that your customer may be used to find the words of your productWords (or keywords). For example, some people may search for \”women’s comfortable winter sweater\” or \”white lace dress\”. Try to merge these keywords naturally into your content. Don’t just stuff them in as much as possible!
Blog and good product description are a good starting point. Once this is determined, the page optimization should be considered. Here are the main components:
page or product title. Naturally contain keywords and make it attractive to users. This should make people want to click on your page or product. Yu description. Write a short clip about your page theme to make it interesting! Users should want to read more.
蛞蝓 (or url). Keep short, but it is descriptive and contains your keywords.
Alternative label.
ALT tags are Google and screen readers \”reading\” your image. Do not fill these keywords, but accurately describe the content in the picture.
Free Jetpack plug -in without editing any code and allowing you to customize the above fields, which helps page optimization.
There are other aspects that need to be considered, such as website loading time, website structure, accessibility, etc. Essence If you want to learn more about SEO, there are some articles here for reference:
Top Ten SEO techniques
Set local SEO Beyond the foundation SEO
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Accelerate your WoOOCOMMERCE website
8. Marketing your clothing store [[] [
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Now you have completed all the settings, and it is time to start contacting your audience. There are many different marketing strategies, and the perfect marketing portfolio will be unique to your business. Here are some effective methods for marketing clothing stores:
The abandoned shopping cart email. These make you re -establish contact with customers who consider buying your products, add them to their shopping cart, and then leave your website without buying. Use coupon code, free delivery discounts, or simple reminder to contact them to make a difference! Learn more information about the e -mail of the abandoned shopping cart.
Social media marketing.123] Instagram is a good place for fashion brands. This is the perfect visual format of your product. Their newly purchased post function allows your followers to easily buy your product directly on your mobile phone.
Facebook can also be a good tool. It provides a better way to contact your customers through Facebook groups, comments and longer text -based posts. You may want to share customer stories or create clothing creative picture libraries here.
You can use our Facebook for WooCommerce extension to quickly integrate your WooCommerce store with Facebook and Instagram.
The label is an important part of contacting the target audience on social media. Take some time to study the theme labels that your specific customers are concerned, and try to merge them into your post. Hootsuite provides a good guide to find effective labels and use them.
Pinterest marketing. Pinterest can become a gold mine in the fashion industry! People like fixed clothing desires and costumes, and even use this platform to find inspiration. But it also needs regular work and participation to be effective.
Pinterest for Woocommerce expansion can help you synchronize the entire inventory with Pinterest and get valuable analysis data.
TailWind is an excellent tool for fashion retailers. You can add images in batches and automatically arrange them in the most effective time period for your account. Tailwind Tribes also allows you to join the brand groups that are Tongtong and focus on fashion. These brands want to share each other’s content. Find the most fashionable Tailwind tribe.
Influential marketing.
The recognition of celebrities or social media influences may be huge for your business! There are several ways to solve this problem, including:
blog post.
Influential people will wear clothes containing your clothes and blogs in exchange for free products or money.
Try to penetrate the dragging video.
Influential people will post a social media video, try to buy a bunch of different products from your store and link them to them. This is especially useful for Vlogger!
Event styling.
Dressing celebrities or influential people for activities or red carpets. Their audience will ask their clothes isWhere do they buy, they will answer, \”Who are you wearing?\” Use your name!
Design collaboration.
Create a series of products with celebrities and add their names to the series.
Social media posts.
The influencer will release videos, pictures or stories about your products. Creative creativity -the sky is infinite!
Understand more information about contact and cooperation related to influencing.
Gift. Free of your product that seems to be in violation of intuition, but this is an excellent way to get social media followers or email subscribers. People like free things!
On your website, ask for an email address in exchange for your qualifications -as long as you make sure they know that they will also join your email list! Alternatively, use one of the gifts to get your favorite and comment on your social account. You can even cooperate with other retailers or bloggers in your industry to get more participation!
Digital ads.
Online advertising is an excellent way to contact new shoppers or contact old customers. There are various platforms -Google, Facebook, Instagram, Pinterest, etc. -choose the right platform usually depends on where your customers spend time.
For example, Google Shopping Advertising shows your product in front of Google to search for them on Google. However, if your audience will spend most of the time on social media, you may need to invest in Facebook ads.
You can also consider re -marketing advertisements. These advertisements are targeted at users who have visited your website or customers who have visited a specific page (such as your checkout or shopping car page). You can make advertisements that provide coupon code, promote sales or solve specific pain points (transportation problems, pricing problems, quality problems, etc.). This may be a particularly useful way to get sales.
Personalized message transmission.
Hubspot CRM can help you create personalized marketing for customers based on previous order historical records or other operations performed on your website. Establish a list of segments and carry out marketing in different ways. Quickly build new emails, design social media advertising or analyze data to develop your retail business.
Wholesale and supplier relationships.
If the relationship between wholesale customers or suppliers is important to you, the Jetpack CRM may be your best choice. Jetpack CRM makes long -term relationships easier. It is directly built in WordPresIn S, you can be familiar with access, and you can control your data.Quickly handle quotation, invoices and transactions.Tracking key indicators and monitoring the relationship between contacts are always one step ahead.
Start your online clothing store
Creating a fashion website may look unstoppable, but the key is -start!If you complete the steps in this article, spend time to establish contact with your customers and create high -quality products, then you will be on track.Happy sales!
Start your Woocommerce store through these five steps.
These make you re -establish contact with customers who consider buying your products, add them to their shopping cart, and then leave your website without buying. Use coupon code, free delivery discounts, or simple reminder to contact them to make a difference! Learn more information about the e -mail of the abandoned shopping cart.