part of the marketing solution that allows people to see the problems that your product or service can solve the problem Essence However, what happens if people find your e -commerce website and nothing can attract them?
One of the best marketing strategies is to simply share \”news\”. A new and timely information can cause people to turn their heads to follow you, even for only a moment.
But how do you think of related news to increase your sales?
Local (or country) sports and entertainment activities
Sports events are community activities. People talk about them. They gathered together. They follow the storyline of local teams and specific players. In some cases, sports is related to the pride of the country or region.
According to your industry, your company can use these feelings. When there is a local connection, this has extraordinary power, such as tennis players from your city entering Winbolden, or your country expects to perform well at the Pan American Games.
Some well -known Chinese sports events with e -commerce marketing potential include:
American Professional Baseball Grand League Alliance All -Star Tournament
Wimbledon
NFL season kicks
Retails bicycle race
Pacific Games (South China Pacific Island)
British Open (Golf)
Pan American Games
Summer X game
US Open (tennis)
] FIBA \u200b\u200bBasketball World Cup
You can view more sports events from all over the world here.
The key point to remember the sports event is: the team or individual you all alliances or individuals do not have to win to sell. The deeper attraction of sports comes from the storyline, not just the result. When you find a way to synchronize your business with major sports events, you can get a generous return.
For example, the Jordan shoes brand released a new sports shoes in the 2018 NBA All -Star Game, and provided only from the Los Angeles Steps Center in the game in social media. Essence
This ultra -acupuncture and exclusion caused a series of activities, which sold out in 23 minutes.
Other entertainment activities also have the same targeted sales opportunity potential, such as local music festivals, film festivals, specific movies, TV programs and other local events.
How can your e -commerce business use national or local activities to increase sales?
Weird holidays and months
Looking for some words to promote your e -commerce marketing in the next few months? Find a strange holiday that can be associated with your business in some way. Of course, you can go after the end of the US Labor Day and the end of important holidays such as July 4, or return to school week. You may.
But July 6 -What about the International Kissing Day? Or how about these:
July 2 -World Unknown Flight Day
July 7 -Tell the truth day
July 12, July 12 Day-Simple Day
July 28-Milk Chocolate Day
If July is too early for your plan, there are some good news in August:
August 2 -International Beer Day August August 13th-Left-handed Day
August 21-SPUMONI Day
August 31-Dining Outdoor
July is also the ice cream month. Moreover, if you are engaged in the financial industry, July is the bank account dividend month.
Is there a salon business? August is the anti -raging moon. This is also Tao Ziyue and the invention.
Where can I find strange holidays and month
Now there are many stupid months and holidays -you will definitely find you will find Several creative methods to use them. You can find the complete list of weird holidays in the days, time and date of the year.
For 7 e -commerce marketing strategies for activities and weird holidays
The question is that this summer, what you can do on the Internet use these opportunities to tell stories, create news, and cause people to pay attention to people’s rights. What is the attention of your e -commerce business?
In short, you can use the following seven marketing strategies to increase electronic vendorsSales sales:
1. Combine stories related to your audience They don’t have to be a real story. Some great advertisements are characterized by fictional characters. Other companies use mascots. You can also (and should) use case research and customer recommendation. But tell stories related to the product solution that needs to be sold.
The courtyard furniture companies can almost easily identify any sports events- \”Watch outdoor competitions in our furniture.\”
Contact with cultural activities. Yes, even tax reporting services! Here are some sports -based fast marketing stories we have thought about tax business within a few minutes:
\”Even professional athletes need taxes to maintain a leading position.\”
\”How much tax should Bryce Harper pay a contract worth $ 330 million? If he works with us, it will be much less.\”
Related. information. attention. Timely. These things are related to storytelling, and telling stories depends on what is important for your audience.
2. Create special products for these activities and days
The Jordan example shows a feasible method. They created a special shoe that could be bought by hardly bought. Why? Because it allows them to increase prices and cause sensation. They created a story that provided them with exclusiveness and targetedness through social media, thereby soaring demand. This kind of activity needs to plan some companies in advance. But for others, you only need to add new menu items or rename the existing products on the e -commerce website.
3. Participate in the event
Especially for local activities, find ways to participate. Appear. Let your company a destination or place to stay in a part of the event plan.
How do e -commerce companies do this? A growing e -commerce trend is to integrate your physical stores and online stores. For most companies, these are no longer separate entities.
In fact, many companies that start from pure online now have physical stores.
You can carry out special e -commerce activities to allow people to appear in the event to receive prizes or bonuses. Or, in turn, everyone encountered in the event can provide special online special offers on their mobile devices. Do not separate your e -commerce store from physical stores. Both of them have both, not this or one or other. 4. Create a clear target Facebook or Google ADS
WooCommerce provides special extensions to help you create social media and online advertising for e -commerce marketing.
Facebook extension helps you use Facebook Pixel to track, optimize, and reorganize. Similarly, Google ADS extension allows you to geographically position your Google ADS and positioning for specific product categories.
Once you have a story about holidays, activities or other things related to people’s lives, You can carry out marketing activities around it, including your online and social advertising.
If you connect these advertisements to a dedicated login page specially created for this offer, not just your homepage or universal product page, you will achieve greater success in this regard.
5. Make targeted sales Activities and holidays are great, but marketing always comes back to quotation.
Maybe you want to close the position. Alternatively, your product may only be available in a limited time because the quantity will not be replenished.
For this situation and many other situations, some e -commerce stores are using Amazon. If your company is sold through Amazon and you want to connect it with summer marketing activities, WooCommerce has developed an Amazon expansion program to help stay on your website even when purchasing through Amazon. Using this extension, you can also convert between currency.
In this way, you will not lose your customers because of the Amazon website, and you can still follow them The deployment system benefits, so that many people feel comfortable to use.
6. Create a coupon activity
E -commerce coupons have been popular in the past few years. Want to join the party? You can provide a variety of special coupon transactions:
Sales percentage
USD discount sales
Free shipping
Batch discount
gift voucher
Use e -commerce to create a real custom disposable discount is much easier than using printing advertisements. Moreover, WooCommerce has developed several coupon extensions. Here are 12 methods to expand using smart coupons. We have also created a special extension procedure that allows you to provide free gifts when buying online.
Use the special coupon special offer to complete more sales related to holidays and special activities.
The coupon is great, and people like discounts. But actually earn more money instead of always discounting, discounts, discounts and hope more transactions to make up for the difference?
In recent years, marketing based on experience is becoming more and more popular, because more and more companies have discovered the power of new income.
This is because although many products seem to have certain perceived value, the \”value\” of the currency defined by the experience is much more difficult.
For example, we know how much it costs beer. However, on August 2 International Beer Day, how much money 10 people need to spend to allow CEOs and local celebrities to visit your brewing one at one time, and then participate in the exclusive post -party free sample and live DJ Intersection There is no natural price point. You can charge $ 2,500, $ 3,500, or may be $ 7,500, and people will pay. Sell to the right crowd, you can charge thousands of dollars for such experiences and turn a stupid holiday into a golden cash cow.
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There are many different ways to use activities to use your brand Link to the excitement they bring. You don’t have to do this perfectly, but as long as you have timely, related and attracting attention, your store will work hardBenefit.
Do you have a creative mid -year marketing concept?Share them with the WooCommerce community in the comments!
