You have been able to overcome the challenge to attract people to your e -commerce store. Congratulations! This is a big step in the correct direction. But what if these websites did not buy any purchase?
There is no sales, what is not important for your website traffic -it is just an indicator. Sales are something that brings money and allows your business to continue to develop!
So how to make more people buy it?
Suppose you sell a series of organic skin care products. Some people find that your website is looking for a lotion that can help them fight dry skin, they will spend some time browse your product. Then, the oven timer sounded, and they had to complete dinner preparation. Or, maybe they want to look at several other brands before making a decision. Maybe they added the product to their shopping carts and were troubled by how much transportation costs. In any case, they left without buying.
This is a very common situation. In fact, 98% of consumers will not buy when visiting your website for the first time. But they are very interested -this is important! Therefore, if you want to sell (of course, we all do this!), You must appear more than once in front of people.
Follow -up website visitors who are interested in your product can not only help you get more more Multiple sales can also help you make full use of your efforts and advertising budgets. Why? Because they are more likely to buy than the first time you see your product.
The same is true of returning guests. Suppose you provide high -quality products and good customer services, then let someone buy your product more easier to buy someone at first.
Tools that help you reduce the abandonment of shopping carts and increase customer loyalty
At Woocommerce, we hope to make follow -up easier, so we have integrated some great tools to help help help You follow up your website visitors and increase sales. You may also want to spend some time to learn more about the recovery rate of abandoned shopping cars.
MAILCHIMP
One of the most effective ways to follow up your website visitors is via email. And because our free MailChimp for WoocommeRCE extension, you can easily integrate the power of email marketing into your e -commerce store.
After installing the plug -in and connecting it to your Mailchimp account, your customer data will be automatically and with Your email list is synchronized. This will allow you to complete a few things:
1. Send an abandoned shopping cart email. These functions are very powerful! In fact, using an abandoned shopping cart email series, you can see that the number of orders for each recipient is 34 times the number of people using batch emails.
Let’s return to the previous scene, assuming that your customers choose not to buy your skin care products because she thinks your freight is too high. What if she receives an email containing a free delivery coupon in a few hours? Now, buying your product will be easy!
In Mailchimp, you can set an automatic email event to send an abandoned shopping cart email to your client one, six or 24 hours after leaving your website. Your email can be customized to match your brand, and you can include coupon code, free delivery discounts, and even just remind you to check out.
2. Send product recommendation. This is where the beauty integrated by WooCommerce plays a role. Mailchimp will get your store data and recommend them to them according to the products you had purchased in the past.
Do you sell online courses? Send a recommendation to the next course in the series of customers who know that they will feel helpful. Alternatively, maybe you provide seasonal nut mixtures. It is most likely that your client is most likely to send emails from your store.
3. Send customized emails according to the subdivided audience. With your store data, Mailchimp will automatically create segmentation according to the operation of the website visitors.
- These examples are:
- Potential customers
- Recent customers
- New Customer
[123 ] The lost customers
Create segmentation based on gender, age range, amount of amount, and product types purchased. You can then send email activities with coupons or discounts. These coupons or discounts are particularly suitable for part of your audience.
For example, if you sell clothing, you can send 20% of the dresses coupons to the women on your list. Alternatively, you can provide free delivery services for customers who have purchased more than a certain amount. Whether you want to contact potential customers or encourage repeated purchases, these choices are really endless.
Shopping car report
If there is no accurate and high -quality data, it will be difficult to follow your website to visit By. This is where the shopping cart report expands its role! It provides a visual and real -time indicator of the customer shopping cart. You can use two views:
1. Shopping car watch view. Check the data about each shopping car -whether it is abandoned and the customer’s last visit to your website, the products in the shopping cart, and their names (if they already have an account). From here, you can also send reminders, coupons or free delivery codes to customers directly by email.
What is helpful for you? Even if you use another method of sending an e -mail of an abandoned shopping cart, it can help you track which abandoned shopping cars are being converted, which product customers often stay in their shopping carts, and who your most loyal customers are.
2. Report. Check the visual report of store data (graphics and charts). Switch the different date to better understand your customer trends and activities. View more fine -grained data to understand how specific products are affected by various factors such as time.
This kind of information will help you understand whether sales and promotions are valid. You may need to edit which products (pricing, descriptions, photos, etc.) to convert more website visitors, and what time do you should be in the day of the day Concentrated marketing efforts.
Overall, shopping cart report is a tool that you can use it with other marketing strategies to understand the most effective way to reduce specific audiences to abandon shopping carts.
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When your client visits your website for the first time, they may not be ready to buy. They may need to save money, talk to their spouses or conduct more research. It doesn’t matter! But the problem is that at the same time, they may forget you. Re -marketing is a kind of solution to this problemStrong method.
After installing Facebook pixels (you can use Facebook for WooCommerce extension to easily complete), your potential customers will be followed when they visit your website. You can then create a Facebook advertisement, only for those who have visited your website, and even customers who have visited specific pages (such as your checkout or shopping car page). This allows you to design ads that provide coupon code, promote sales, or simply solve their specific pain points -transportation problems, pricing problems, quality problems, etc.
This is another excellent opportunity to use the advertising budget for the most likely transformation. After all, Facebook users spend 35 minutes on the platform every day, so it is an ideal place to contact your audience. Another powerful advantage of Facebook for WooCommerce extension is that you can use Facebook Messenger to integrate with customers on your website. It is synchronized with Facebook, so the chat with customers on social media will automatically load to your website, or the conversation you start on the website can continue on Facebook even after they leave your website. This provides several different ways for your customers to start or ask questions, and allows you to easily overcome the objection and provide potential customers for detailed information to purchase. Follow up
Establishing customer loyalty needs to work, when you are busy running e -commerce stores (marketing, When product development, performance, and accounting -endlessly), it is usually put aside. Through subsequent extensions, you can automatically train existing customers and eventually get more product sales.
Use the power of multiple marketing channels (social media, email, etc.) to create complex, complex, Customized dot marketing activities to cover your customers. Creating emails is as simple as writing WordPress posts, but you can also use built -in response templates or create your own design. Other outstanding customer loyalty functions include: Send email to your customer group. Using this expansion program, you can choose a market segment according to customer behavior -register specific courses, purchase specific products or purchase specific products from specific categories, booking specific activities, etc.Customers -and contact them. Send a short thank you letter, holiday information or sales notice to keep you always pay attention and help your customers actively treat you. Detailed to your audience. Understanding your audience is the key to keeping them participation, happiness and interest. Using the reporting tools provided in follow -up, you will be able to understand their value by checking the purchase of each customer, the email they open, and the email link they clicks. You can even set a reminder to follow them on the road.
Send a personalized coupon. Shoppers like coupons! In fact, according to today’s psychology, research shows that people prefer to use coupons, even if this means spending more money. So imagine how inspiring the coupon is personalized to meet the specific needs of your customers. Use the data provided by Follow-UPS (or other plugins mentioned above), you will get all the information you need! For example, if you notice that one of your customers often purchase the same bag of dog snacks, you can create a coupon for them to enjoy the 10% discount of these snacks. What a way to satisfy customers!
- Since the increase in customer reservation rate by 5% will increase profits from 25% to 95%, formulating a strategy to maintain customers is vital. Why don’t you choose a tool for simple and seamless integration to your Woocommerce store?
WooCommerce 积分和奖励[ 123] What is the ultimate way to reward customers’ loyalty? Let them earn points to redeem future discounts. Many large companies use these types of incentives -Starbucks, Sephora, J Crew, etc. -they make customers return to customers.
Woocommerce points and rewards allow you to set up a complex (or simple!)), As you wish. You can choose the value of each dollar that costs in the store and the value of each point in discounts. Another great function is to reward points, not just buying. Also reward your customers to create accounts or write product reviews on your website. This keeps customers participate.
contact your customer
These tools are all all tools allVery valuable, can help you reduce the abandonment of shopping carts, increase customer loyalty and increase sales.But in the end, it is important to understand your customers -what they are looking for, how they spend their time, the problems they encounter, and so on.Take time to contact them and provide good solutions for their pain points.This is the most valuable way to get more sales and let your customers come back again and again!
