Check list before release: Key points

Your website has been designed, you have created all products, and you are ready Your e -commerce website. However, as the workload of starting a new online store is very large, it is easy to miss something. Who knows, you might even miss something you don’t know what you should do!

Forgetting a small detail is as easy as missing the key items in the grocery store -but the consequences are much more serious.

Therefore, in order to ensure that you will never have the feeling of \”what I forget\”, we have compiled the basic pre -release checklist. Just like a rocket, do not launch before completing the entire list -twice!

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] Design:

When potential customers visit your website, you want to post a statement! Your website should attract their attention, indicating that your product is high -quality and your company is professional, and guides them to the place where you want them to go (

Tip: usually the checkout page!

The following are important design precautions:

] Is your brand and color consistent?

Unanimous brands can help your customers know that they are right. Browse every page of your website and find consistent fonts, colors and other style elements. Make sure the hover color of the link and button!

Do you use a clear appeal?

If you do not ask customers to buy, why do they buy? Use the button color pop -up on the page and select the feasible language- \”buy immediately\”, \”buy a T -shirt\” or \”find the right size\”.

Is your image quality high?

Online shopping does not allow customers to feel, touch or see your product in person. Make sure your products are displayed from all angles and close -up of any unique details. Your photo should be high -quality, good lighting, and accurate representation of color. Understand how to optimize your images so that they can be loaded quickly.

Can your shopping cart and checkout page be easily accessed?

What you don’t want to see is to leave the customers who are interested, because they don’t know how to check out. A good solution is to place a shopping car icon in the upper right corner of the menu. After the expansion, it will contain a link to the check -up page. Then, no matter where the customer is on your website, they can buy it.

Do you attract attention immediately?

Do you have a website icon?

The website icon is an icon that appears in the browser address bar and bookmark list. It should be a brand and recognition, so that when your client opens 32 cat video labels, they can return to your store.

Is your product good?

You don’t want the design of the website itself to get out of the product -they should be the focus! Make sure that customers can easily distinguish your products on your directory and category page, understand what each product is, and know how to find more information.

Do you have the retina version of your logo? Many devices now have retina display, which has higher pixel density, making the content look clearer. To ensure that your logo is ready, please add a retina version with twice the original size. Many themes have ways to do this, or you can use plug -ins such as WP Retina 2X.

function:
If your website looks beautiful and if it is not It does not matter whether it leaves a deep impression! Read these details to ensure that your website is easy to use.
Are all your links effective? Make sure all the links on the check page, product, header and footer. If you want to link to external websites, you will hope that they will open in the new tab.
Is the form valid? Fill in your contact form and confirm it. Make sure your client receives the confirmation page or email, and you receive the form submission.
Is your contact information accurate and visible? It is always good for your customers to contact you in various ways. Is your address, email address and phone number easy to find?
Is there 404 pages? What would happen if someone visited the wrong link or you entered the wrong URL? Page 404 is a good way to guide people to find what they need -make full use of it! Including links to important pages and search boxes, you can turn errors into sales.

If your client must wait for your website to load, they will go elsewhere. In fact, 47% of consumers want the website to load within two seconds or shorter. I don’t know where to start? Check this article to understand the first step to speed up the speed of Woocommerce website.

If you migrate from another platform, can existing customers access their orders? Ensure that they can log in and view the existing tracking information and subscriptions (if applicable). You also need to back up all orders from the previous site.

Have you deleted unnecessary data? Browse your WordPress back end and delete the unused themes, plug -ins, pages and posts. These easy access points for hackers may also appear in Google search.

E -commerce: After all, you are opening a store, so you hope you want Make sure it can run normally and help you change the website visitors. The following are some important considerations:
Is the tax setting correct? Taxation is an important part of your business, and you want to ensure that they set up correctly. You can find your tax settings by turning to Wooocommerce \u0026 GT; Tax . You will find a few options for you, but we recommend that you consult an accountant or tax professionals to ensure that you take the right steps.
Is your checkout process valid? If there is a credit card error, will the correct message display? Add the product to the shopping cart, choose the delivery location and payment, and complete the entire checkout process. If you have multiple payment methods, check each payment method. still alrightTry to check and enter incorrect information -such as CVV on a credit card. Make sure appropriate error messages so that customers know the problem.
Is your inventory setting? Check each product carefully and ensure that the inventory level is the latest and correct. You can edit your inventory settings by transferring to
Wooocommerce \u0026 GT; product \u0026 gt; inventory

, and update the number on each separate product page. Woocommerce also provides various extensions to help you synchronize the inventory with your warehouse, Amazon store, eBay store or other platforms.

Do you send and receive emails?

What will happen after buying? Do you receive a notice for the order? Does the customer receive the order confirmation? Make sure that all these processes are in place. If you want more visual customization, check the woocommerce email customizer extension.

Do you have a way to follow up the customer? If someone gave up their shopping cart, do you have a way to follow them? Customers are rare when buying your website for the first time, so please make sure you have appropriate measures to contact you.
Is your client instrument board easy to use? When the customer logs in, you hope that they can easily access important information, such as their order historical records, bill information and tracking numbers. Make sure that the username and password are effective, and your instrument board contains the content that customers are looking for.
Have you read your product description? Ensure that each product description is attractive
,

contains important information such as size tables, and there is no syntax and spelling errors.

Is the coupon code valid?

Test each coupon code to ensure that they provide appropriate discounts (free delivery, discounts, etc.) during the checkout process.

Is the variant effective?

If you have variable products, try to switch variants and ensure that prices and photos are changed appropriately.

Is your transportation work normal? Regardless of whether your transportation calculation is based on weight, product or shopping car, try different combinations to ensure that the number is correct. Check all available transportation methods and try different transportation locations. You also need to ensure that all the transport labels you set are valid.
Does the currency change appropriately? Do you have an international website that provides currency exchange? Ensure products and transportationThe conversion is accurate.
If the product is a digital product, is it delivered when buying? If you sell digital products on e -commerce websites, make sure you successfully upload and deliver the correct documents after purchasing. Turn to
Woocommerce \u0026 gt; Set \u0026 gt; product \u0026 gt; product

to view file transmission options.

Is your search function effective?

Try to search for products on your website to see if you can find the products you are looking for. You should also use keywords such as \”black striped skirts\” instead of specific product names to test your search function. I’m not satisfied with the result? View extensions such as Product Finder to increase your search experience.

Does anyone find something they are looking for?

Your website visitors should have multiple ways to find a way to solve the problem. Make sure your navigation menu is intuitive, and your products are classified in a reasonable way. You may also need to consider filters based on price, color, brand, etc., which will help your customers to reduce your product list.

Is your expansion work normal? You may have installed other professional extensions, such as product additional components or mixed products. You want to check it too!

If you share the product on Facebook, will the correct photo display it? Is the title and description correct? The Yoast SEO plugin will allow you to edit the product’s appearance on social media.

Is cross -sales and additional sales effective? These are effective ways to increase the total value of shopping carts, so you need to ensure that they are set correctly. You can perform this operation by transferring to

product data \u0026 gt; link product

on each separate product page. View more detailed tutorials here.

Search engine optimization:

Search engine optimization is a lot of buzzing sound The term, but there are sufficient reasons. When people are looking for what you provide, search engine optimization is the art discovered on the platform such as Google.

You can spend on the subtle differences in all aspects of SEOA lot of time and money (if you want to defeat fierce competition, this is very important), but as long as you do a good job of basic work, you will be one step ahead of most new e -commerce stores.
Below, you will find some precautions, but to learn more about SEO, please read our articles on SEO technology. Using plugins such as YOAST SEO can easily complete most of the following tasks.

Do you have a striking description?

The meta description of your webpage and product is what customers see when searching on Google. Make sure they are attractive and make people want to click on your product instead of competitors.

Do all your pictures have replace text?

There are several reasons for the replacement text to play very important characters. First, this is the only way for Google to \”read\” your picture and understand the content they displayed. Second, the screen reader reads alternately aloud to help visually impaired people understand the content. Your alternative text should be a description of the image, and it also includes your target keywords in a natural way.

Have you considered accessibility?

Although replacement text is an aspect of accessibility, there are more considerations. Make sure your font size is enough to read. Pay attention to color combinations such as green and red, which may make it difficult for people to understand the graphics or text. Add subtitles to product videos so that people with hearing impairment understand what they say. Learn in detail why accessibility is so important. Are you using the title? Your product title should be simple and clear. They should include your target keywords, but consider your user. Remember, this is what they see when searching for products on search engines!
What is your URL structure? Your URL should be simple and clear. This helps people and search engines accurately understand the content of your product page. For example, than www.example.com/index.phpid_reddogleash\u003d360\u0026AMP; sid\u003d3a5ebc944f41daa6f849F730F1
is easier to understand

www.example.com/dog-ile. It is also necessary to ensure that the fracture is used instead of the sub -line to separate the words.

If you migrate from another platform, are all your URL consistent or redirect?

If you want to migrate from another platform to WOOCOMMERCE, please make sure youAll URLs are the same as other websites or set up 301 redirection. This will help guide Google to your new content and prevent or reduce ranking.

XML site map is essentially the blueprint of your website, which can help Google know the page accurately. You can easily generate site maps with Yoast SEO or similar plugins, and use Google Search Console to submit the site map to Google.

Security: What you don’t want to see After starting, you are invaded by hackers and your customer information is leaked. This is why it is important to take the right steps to protect your website!

Do you have a firewall?

The firewall protects your WordPress website to avoid malicious attacks passed in. There are paid firewall options such as Sucuri, as well as \”free value -added\” firewall plug -ins such as WORDFENCE or WP All in One Security.

Do you have a SSL certificate?

SSL certificate can be encrypted and protects sensitive information, such as customer credit card data. Not only is it important from the perspective of law and morality, Google also marked the website of SSL certificates as \”unsafe.\” This may have a negative impact on your user’s view of your brand.

Do you use a strong password?

The combination of numbers, symbols, and letters with at least 8 characters. You may also need to consider dual identity verification, which provides additional verifications for administrators (such as code sent to your phone).

Have you set up a spam filter?

If you use comments or product reviews, this is particularly important. It will make your website more secure and save you a lot of time filtering spam. The ASKIMET plug -in is a good solution -just set it, you don’t have to worry about it anymore!

Have you enabled backup?

You should set regular automatic backup for your site files and databases. There are several ways to do this, through your hosting serviceSuppliers or use jetpack and other plugins.

Is everything updated?

Law:

with the correct legal infrastructure to protect you from being relieved Potential lawsuits and help your customers understand how you use their data and how your store policy operates. You may need to hire a lawyer to help to draft these initial documents -this is worth investing! In any case, make sure these contents are easy to find on your website.

Do you have strong terms and conditions? Terms and conditions specify the rules of behavior between you and your website visitors. If they want to buy your products, they must abide by these rules. To add it to your checkout page, navigate to the appearance \u0026 gt; custom \u0026 gt; woocommerce and select the terms and condition pages.
Do you have a privacy policy? A good privacy policy accurately explains how you will handle customer information and data on your website. It establishes reputation and is an important protective layer of your business. You can turn to appearance \u0026 gt; custom \u0026 gt; woocommerce and select the privacy policy page to add it to your checkout page.
Have you considered GDPR? GDPR is a relatively new law about European residents’ data processing. If you sell goods to anyone in the European Union, even if you are not in the European Union, this is applicable to you. Take some time to be familiar with it and adjust the strategy when needed. You can learn more from our GDPR article center.
Do you have a return policy? It is important to let your customers know if you accept the return and what the terms are. Overview Customers must return the goods, the requirements of the product, the method of refund and the freight of the shipment.

Before the release You should doThe last thing to let real users test your website.Ask employees, friends, family members, or better, your target audience members use the website and record any content they find difficulty or confused.Nothing is better than looking at everything with new and fair eyes.

If you have completed this list, then congratulations -you are ready to start your website!

Have you started a website and forgot some important things?Do you have any suggestions for those who are about to launch them?We are happy to hear your story in the comments!