In the 1990s, we often talk Enough consumers have computers. Similar to Guy Kawasaki pointed out in his speech in his \”Steve Jobs\”,
-Steve Jobs It is important to remember that it is 2006 in 2006 In the year, we were still thinking and telling a story similar to NPR: \”View online real estate classification advertisements relatively small: about 17%of the American population.\”
For some time in the last century, IBM’s Thomas J. Watson and others have considered in the 1940s:
\”I think there may be a global market of five computers.\”
Later in 1970 The founder of the Digital Equipment Corporation was updated as: \”No one is willing to install a computer at home.\”
Because in a place in the 1980s/1990s, a man named Nicholas Negoronte had some weird ideas, such as:
\”We will buy books and newspapers directly through the Internet.\” This was obtained in the News Weekly of the mid -1990s. \”Well, of course\” response. It is predicted to find the direction on the map with other
crazy
forecast in the same pile of the same pile of other
.
\”You can’t look forward to see these little bit; You can only look back. 123] So you must believe that these points will be connected in some way in your future. \”
-Steve Jobs It is important to remember that it is 2006 in 2006 In the year, we were still thinking and telling a story similar to NPR: \”View online real estate classification advertisements relatively small: about 17%of the American population.\”
I hope I can find a radio story that can most attract my attention about when online business. Unfortunately, there is no Google search to bring it to the front desk, so I have to
old
, and use my memory (smile).
In the early days of online business,It is precisely because of its abnormal tolerance that it has found a strong product and market fit.
How?
It provides a fair competitive environment for two types of people who are often excluded in the shopping experience of physical stores: 1/ Those considered \”overweight\”, as well as 2/ colorful races. Both types of consumers will feel uncomfortable when entering the physical store -online business feels better because they do not need to experience prejudice that may be related to their appearance.
It was more than 10 years ago, before smartphones and social media appeared. My guess is that these opinions have disappeared in how e -commerce attracts so many people today. In other words, if e -commerce survives in a certain way in the early stage of its early business model, we may have thought about how we should bring the early tolerance of e -commerce to those traditionally excluded by those traditionally excluded by those who are excluded from those traditionally excluded. People outside, because this is a way that leads to us to others.
There are similar stories in the development of Oxo grip products. OXO products were originally designed for the elderly who needed kitchen utensils that need to be easier to hold. But it turns out that everyone -not only the elderly -they want to hold their vegetable peel, so it will not hurt their hands. It seems that all this seems to be common sense, but this is the benefit of looking forward.
\”At first, the company may not always be beneficial to the Internet, but it will definitely not be able to map it without access to the Internet.\”
My guess is that, just like everything, we need to review the past to understand what we did wrong and what we did right. Then ask questions that the tolerance design master Kat Holmes has always asked me to ask, \”Who is excluded?\” This is an effective way. You can focus on the development of your product and marketing assumptions to develop your entire potential potential market.
When I participated in the WoOOCOMMERCE developer conference recently held in Seattle In my mind. There, I heard that the customers of the developer were sold on major platforms such as Amazon.com or eBay.com, and most of the income came from them. Then they gave up customer service and obtained an abnormal day of one -star rating, and then another day. Even if they try to recover, it is too late, theyThe store was delisted. Next month, they need to apply for bankruptcy because they are all on a platform they do not have and control.
This made me think, \”Who eliminates the main sales platform?\” Also, \”What is the most inclusive e -commerce model?\” Said frankly, I don’t know the answer to these questions. But I believe that the answers to these questions summarize the future of the product. It is related to these
release factors: Data control and security The burden of launch/maintenance
The seller and buyer’s buyer’s buyer and buyer Tolerant design
Factor 3 is a problem we are still trying to solve. About a month ago, we began to open up our inclusive design list. Factors 1 and 2 are inherent in open source platforms such as WordPress and DRUPAL -I know from a technical perspective, this work is nervous and sustainable. However, from a human perspective, the development of tolerance design is a place for victory, and 2018 is a year we strive to promote.
MARINA PAPE of Automattic on WordCamp Europe Essence This article has some great content, or you can watch the entire speech here:
Do you expect to hear the relevant machine intelligence or voice Interface or AR/VR information? Sorry. For more than thirty years, I have seen these things in the laboratory, I bin. But what I am more interested in is the future What can actually do? For me, this is 2018. Neither you and I have time to read the blog post -back to the work of inclusive design, so that more people who are currently excluded can be launched online!
You can pay attention to my latest idea of \u200b\u200bthe product on YouTube.