You spend a lot of time and money to bring high -quality traffic to your website. Your product page looks great, customers like your product. The stability and performance of Woocommerce provide a smooth shopping experience when visitors browse your website and add the product to their shopping cart.
Then more than 70% of the shoppers exit your website and leave these products on the shopping cart.
This is not a new phenomenon. Since the opening of the first online store, e -commerce merchants have been fighting abandoned shopping cars.
One of the best and most popular methods to encourage people to restore abandoned shopping cars is the carefully designed email re -marketing sequence. But there is a question: Most other merchants are using the same verified re -marketing methods and tools to try to reduce their shopping cart abandonment rate. Recently, there are not many innovations in this field, which has caused two main stumbling blocks:
- When your competitors use similar strategies and tactics, it is even more difficult for you to stand out and win sales.
- Consumers are accustomed to posting emails after abandoning discounts.
Can you insist on what you are already doing? certainly. However, if you do not adjust and improve the way to recover the waste hand -to -hand bus, you will leave the money on the table -the competitors that give it to you.
At Conversio, we focus on help Customer cooperation, we noticed some emerging ideas to help them
increase the recovery rate of abandoned shopping carts
. This is our five favorite. 1. Social certificate in the shopping cart to abandon the e -mail
Social certification from others who purchased your product can cultivate trust, and often promote customers to cross the end point Buy the line. One of the best ways for e -commerce merchants to establish social identity is through product reviews or rating. 88% of consumers said that this would affect their purchase decisions.
Woocommerce allows you to use product reviews very easily and display it on your website, which is very suitable for conversion. But what will happen to the website visitor to leave your website? Most of your potential customers (usually customers) will never see your comments again. Your shoppingThe car to abandon email is an opportunity for re -marketing -you have the opportunity to persuade someone to buy for the second time. Why don’t you want to use all your sales and marketing assets?
There are two ways of smart merchants using product scoring comments:
] Tell your potential customers that they have left a highly evaluated product in the shopping cart. In your theme line, you can use the star -rating of the most scored products in their shopping cart (for example, \”You have left some ★★★★★★ products in the shopping cart!\”) It will greatly increase your opening rate.
- Most of the abandoned shopping cart emails include a list of products staying in the shopping cart, which includes basic information such as product pictures, product names and prices. Including the number of comments here, the average scores make the product more attractive. When you see content such as \”Rating: 4.71/5 (67 Reviews)\”, you will immediately see FOMO, which allows you to think twice for this purchase.
Is this done? I implemented this in my wife’s store. In the first month, we saw that her recovery rate increased by 36%. 
2. Solding the fundamentals of sales
In addition to re -marketing, abandoned shopping cart emails are another opportunity to sell products to customers.
The biggest challenge of automatic email re -marketing is that it looks a bit universal. Considering that many online shoppers practice digital version of the window shopping, they will browse the website and add a variety of product that looks interesting to their shopping carts. They just add them to further consideration, and they may not have the same purchase intention to all products. Most emails that give up shopping carts will be sold equally for all these products, overwhelming your potential customers and diluing your re -marketing and resale work. On the contrary, try to use some sales foundations to convince the customer to hand over some cash
Rather than trying all products in the abandoned shopping cart, it is better to highlight that you think potential customers are the most. A single product that may be purchased. The easiest way is to pay attention to the most popular/best -selling/most evaluated products in shopping carts. If you want to become very smart, you can use a recommendation algorithm, and the algorithm also considers the customer’s past browsing and/or purchase behavior.
When you highlight the product, please shine. Including and re -emphasizing the main benefits of the product (or unique sales proposition) and some recent customer comments
3. Depending on customer loyalty and re -marketing activities [ 123] The current state of giving up shopping cart re -marketing activities may mean that your customers have begun to expect emails to include discount coupons. This is especially true for loyal customers who often buy, which is not ideal. Your most loyal customers usually do not need to persuade as much as the first buyer; you do not need to sacrifice some hair profits by providing discounts to loyal customers. On the contrary, use loyalty/reward plan, and then remind you of the best customers’ points ,
and they can use these points for purchase. The effect of customers is the same (that is, discounts), but you only need to pay in the form of accumulated points they can exchange, instead of publishing new discounts.
I recently cooperated with a customer to implement this strategy with an integration between Conversio and Smile.io (if it integrates with your email marketing solution, you can also use points and Reward extension). The following is the basic steps:
Segment your shopping cart and give up the email so that you can so as The most loyal customers get different marketing sequences. The easiest way is to create a section with a \”point\” standard. The balance exceeds x \”(if the number of X points is exchanged, it will represent at least 5% to 10% of the discount). In the email itself Order.
- I expect this to operate well, but the result exceeds everyone’s expectations. Compared with the previously returned guest sequence, each email of each email The recovery income has increased six times (compared with the first buyer, the recovery income of each email has also increased by 12 times).
You can also remind customers how much points they need to enter your reward plan to enter your reward plan. Next layer. For example, if they complete this purchase at $ 100, they will get 500 points and unlock the next layer of benefits.
4. Try a long -term, cultivated movement
] The introduction of GDPR emphasizes the necessity of consent, which confirms the things that email marketers have also known for a while: I hope to receive your news and agree to receive your (marketing) email. 
Most of the abandoned shopping cart sequences include up to three to four emails, which are sent within a few days. When the sequence is over, the opportunity to establish a relationship with potential customers is also over, because you only agree to send information about the shopping carts they give up via email.
The problem is the key factor for customers to purchase. Maybe they are buying gifts only needed next month. Or they have no money now, they must save money first. Customers may actually have a very strong purchase intention, but the time stops them to buy. In order to indirectly increase your recovery rate, please transfer these potential customers to long -term cultivation activities. Add additional emails at the end of the existing email sequence to ask if they are willing to subscribe to your current affairs communication.
Once they agree with you, you can trigger automatic follow -up or drip irrigation activities (this is how we use Conversio) to tell them more information about your brand Or send them regular communication to announce new promotion or products. When the opportunity is more meaningful for them, this will make your brand the first choice for purchase.
5. Increased email via other channels
Email is still a kind Very stable, reliable and scalable medium. Although everyone is expected to die in the end, it is still an indispensable part of digital communication. However, if the merchant continues to rely on email for customer communication and marketing, they will miss a huge opportunity. Some emerging media can enhance your abandoned shopping carts to market and increase your recovery rate: Take the old road: phone. Although this is not a scalable strategy, it is a high -value strategy. If you can attract customers by phone, you can respond to their opposition and persuade them in a way that automated tools cannot be done.
SHOLACE and other tools can help you create smart redirect advertising on Facebook and Instagram and use with your email activities, so you can use similar message transmission and discounts in email and advertising activities in emails and advertising activities Essence
Facebook Messenger’s utilization rate continues to grow, and many consumers prefer Messenger instead of email to communicate. If this is the case, tools such as recard can help you use Messenger to recoverRepeat more shopping carts.
What should I do now? Some fast entry skills …
- Marketing suggestions may be overwhelmed, especially when you are trying to find time to implement all existing guidance. As a guidance, I want to help you focus on more important ideas, and then achieve the fruits that can be available. Let’s start work:
First, consider how to distinguish your shopping cart a little bit mail. Where do you use a long -term test? Where can you introduce some different and updated things to help you stand out in the crowd?
Next, consider your email marketing solution … Is it connected to your other marketing applications? Can you use your product review in email? Is it related to your loyalty/reward plan? If not, is there any way to connect these, whether using native integration or using tools like Zapier?
Finally, is there any other medium that can be trial? If you like to talk to customers, try calling your customers. Alternatively, if you have done a good job on Facebook ads, try better advertising redirect to solutions. I wish you good luck! And tell us your performance in the comments.
