Especially for online stores, email marketing is with
existing customers and followers
The best way to contact-Those who have purchased or registered your list from you. Many companies spend marketing time and money trying to win new customers, but they do not know that the easiest way to achieve revenue growth is to maximize the relationship with existing customers. In short: Email marketing is the best way to connect with
with the largest
number of at the minimum cost. The following is the seven major strategies of your email marketing:
1. Segment your list
If you just started, consider dividing it Four categories (some customers may be divided into multiple categories):
Return.
One -time buyer.
Subsidies who have not yet purchased.
Customers who have not bought anything recently.
For customers who lost, each company’s definition of \”recent\” may look different. A dog food is bought every month, but the customers who haven’t bought it for three months are the person you should contact. If you sell shoes, you will know that most people will not buy new shoes every month. Find out that the customer has purchased goods from your company for too long.
Many email marketing tools, such as AutomateWoo, all provide simple list segmentation. Choose a set of subscribers who meet specific requirements -such as those who have active subscriptions or have placed orders in the past three months -and send emails specially written for them.
2. Different marketing of each email market segment
Each customer group you created provides different marketing opportunities.
Looking back
These are your most loyal buyers; make them grateful! Focus on providing additional value, so they will come back again and again. who knows? They may even share your products with friends and family.
Unrest Coffee, use points and rewards to encourage the purchase The following are several ways to interact with the return:
Recommended and online comments, and provide points and rewards.
Visit new products exclusively.
Send free gifts when they spend a certain amount.
Thank you for becoming a great customer!
Let them follow you and participate in social media -and provide additional rewards.
One -time buyer
The key here is to stimulate the second purchase. To this end, you must maintain the same, which may look different for each individual company. Dog food customers may appreciate pet health tips every week, but shoe shoppers may find that there are a lot of emails every week. Do the most meaningful thing for your audience and pay close attention to your recount rate. If customers are not interested, you may need to adjust your content or send less emails.
Provide the discount of the price higher than the product they already purchased, and consider providing the provision Batch discount or product bundling sales. Use AutomateWoo and other tools, you can even personalize a personalized coupon according to the customer’s behavior.
Subsidies who have not yet purchased
For email list subscribers who have not yet purchased, please consider that they will find the most valuable content. For some people, this may be a popular discount or coupon, which can encourage them to buy.
However, if you sell high -end products, you may not want to provide discounts. Instead, it sends valuable non -sales content, such as answers to common questions or solutions to the problem you know.
Customers who lost
Customers usually fail due to one of the following reasons:
They are not satisfied with buying.
They don’t need to buy it frequently.
Your product (or business) is not the most important.
For these buyers, please focus on providing value and showing your value. Provide free delivery, time -limited offers or \”we miss you\” discounts to encourage them to buy again. It also sends useful content -prompt and internal information, the idea of \u200b\u200busing your product, and useful videos -so when they are ready to buy again, you are the first brand they think of.
3. Change your email length A good one good The standard length is 300-500 words, but this depends on your industry. However, don’t pay too much attention to the lengthEssence Instead, focus on transmitting value and attractive information through incentive calls.
The length is changed by changing the purpose. Some emails should sell something. Other emails should thank customers, solve problems, provide encouragement or inspiration, or notify your online store for changes.
4. Like a smart structure instead of too much design
A large number of test data shows that the performance of pure text email is better than an email with a large number of design -in some cases A big difference. So don’t think that your email must have a complex design. they do not.
People will respond to messages and valuable quotations that meet their needs. For some products, photos are crucial. But over -designing email will make it look like marketing, not real communication.
For the structure, please use rough body, oblique and color text and other formats. Use a sub -title. Use short paragraph. Why? Because it keeps readers move and let them read faster. A 300 -character paragraph
is more difficult to read than an email
email
with a 600 -word
. 5. Use the appeal term buttons and links A call -sex term is a statement that tells your customers what you want them to do. Don’t just add a call -oriented term at the end. There is one at the beginning of the email, and then one at the end. For longer emails, you can add one or two in the middle.
In addition, use the button and text as a link. Mix it up. This idea is to provide people with more than one response.
Personalized your appeal. Don’t just say \”buy immediately\” and \”understand more\”. These are boring, excessive, and lack of personalization. On the contrary, please use the first -person phrase, such as \”Send my goods!\” And \”Sign up for me!\”
These attracting readers and encouraging customers to do what they want to do. You want them to be excited about how your products will improve their lives or make them happier. Finally, make sure that the color of each button is compared with the rest of the email. It should not be missed.
6. Manage your delivery reputation
All the previous strategies are valid, but if your email is not delivered, they will not work. For this, youNeed to have a good \”reputation of the issuer\”. You can do some simple things to maintain a good reputation in monitoring companies.
First of all, without their permission, please do not upload the contact to your email list. This is one of the biggest risks when buying an email list. If the person on the list complains, it may damage your reputation, so as to ensure that your email is directly entering spam.
Secondly, it provides options to cancel all emails and contain contact information. Most famous email marketing platforms need to be done. But when someone withdraws the bips, please do not return later and add it back to the list! If they report you as spam, it will damage your reputation.
In addition, please pay attention to any privacy regulations in your area, such as GDPR. Find more information about e -mail marketing providers and the best practice in our email marketing guide. 7. Become an expert in the theme line If no one opens your email, then the content inside is not important. Therefore, spend some time to understand the theme line.
Your theme line should be related, use personalized, and inspire people to click. For more information, JILT provides excellent guidelines for writing irresistible e -commerce themes.
Once you understand the well -written theme, you can start practicing them. Moreover, don’t pay too much attention to the open rate. The opening rate is important, but sales are more important. Do you want to receive an email with a opening rate of 30% (this is very good) but only two sales, or an email with an opening rate of 15% but only ten times?
Of course, ideal, you need two: high opening rate and convertible news. There is a long way to go -start! Understanding the importance of email marketing will only benefit you. The key is to put it into practice! Keep in mind these basic strategies to make full use of your efforts, you will immediately lead many competitors.
Woocommerce can easily integrate with the email marketing provider you choose to provide more than a dozen email marketing expansion. Want to learn how to send successful emails? Check our complete guide.
