Do you want to add high -quality traffic to your online store?
Although search engine optimization (SEO) is a valuable and essential marketing tool, your website may take months or even longer to get traffic. Social media is also great, but it takes time and a lot of energy to establish followers.
If you want more related traffic and now you want, then you can choose a clear road: search engine marketing (SEM). Pay a small amount for each click on your advertisement, and you will immediately raise your website to the top of the customer search results.
The most commonly used SEM platform is Google ADS. We will focus on it in this article, but you can also advertise on Bing, Yahoo, Duckduckgo and many other services.
Four advantages of Google ADS
After implementing search engine marketing, you can look forward to:
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1. More website traffic
After publishing advertisements, when people start searching for your keywords, you almost will almost Start see the traffic of your website immediately. The traffic generated by your advertisement depends on your budget, but unless you have seen a strong SEO result, you will see the significantly increased traffic. Most people will not roll to browse the first page of Google search results, and SEM will immediately appear at the top of the search results.
2. Attracting qualified potential customers
When the potential customer searches the words or phrases you choose (called \”keyword\”), your advertisement is It will be displayed. If you choose the right keyword, those who click your advertisement will
to find the product you sell. They are the potential customers of \”enthusiasm\” -people who tend to take action based on your proposal.
3. Provide specific offer
If someone sees your advertisement, you know that they are looking for problems. Because you can use Google ads very specifically, you can customize it according to the exact keyword searched by someone to display products, sales and discounts.
If you sell hardware, you can use specific prices and discount propaganda tools and have time -sensitive deadlines. Alternatively, if you have a bakery, you can promote 30% of the cookie for the search keyword \”chocolate cookie\”.
4. See the immediate effect
Because the time it takes time to see the result, SEO is not suitable for fast response current events. Whether it is sports competitions, festivals, elections, concerts, or other people talking about, your advertisements can use Google ADS to adapt to the trend and immediately get exposure.
How to start using Google ADS
Let’s understand some of the basic knowledge of the successful Google ADS advertising series.
When you start
Create account, Google will ask you to choose keywords and make your first advertisement, and then you can really know what you are doing. In other words, they will throw you into the water before you learn to swim.
Therefore, the successful Google ADS release depends on your actual creation of the account ] Learn as much as possible.
The following is a few things you need to know first :
- Basic terms.
- How to choose keywords.
- Advertising format.
- Initial budget.
- How to write your first advertisement.
Let us check these further.
Basic term
Advertising activity: Around multiple Google advertising groups around one extensive category. Sports clothing stores may have a separate advertising series for socks, shoes, sweatshirts and hats.
Advertising group: In each advertising activity, there are advertising groups. In the hats mentioned above, there may be advertising groups such as baseball caps, basketball caps, men’s hats, women’s hats. It is important to gather advertising groups around common themes because you will associate certain keywords with each keyword.
Keywords : The word or word group entered in the search engine, you can apply it to each advertising group.
Each click fee (CPC) : Your budget depends on the number of people clicked on your advertisement. For every click, you will pay according to the search keywords. For ultra -high -value keywords, the cost of each clicks can be from less than $ 1 to $ 50 or more, and it will fluctuate over time, depending on many factors, including how many competitors are bidding them. But you can set the maximum amount for each click and change at any time.
Quality score : High -quality scores can reduce costs and increase traffic, and largely depends on the degree of matching the target webpage you link to the target webpage. This is one of the reasons you hardly want to link Google ADS to your homepage. Instead, directly link to the login page that you are promoting or more information related to your quotation.
There are still many terms to learn, but these are enough for you to get started. This is a ten -point list from Google, which can help you learn more.
How to choose keywords
First choose to build the first one around it to build the first one around it Keywords of the advertising series. They should be specific and usually more than one word, unless they are your business name. Although extensive keywords bring more traffic, more specific keywords are more likely to bring sales.
Suppose you have a flower shop and want to advertise for the wedding. The following is a list of keywords sorted by quality:
Poor keywords: Flowers
- Decent keywords: wedding flowers
- Better keyword: Wedding bouquet
- Best keyword: [Name of your city] Wedding bouquet
Now, the same store can have another around the chest flower, another petal, the other petals, the other petals, the petals, the petals, the petals, the petals, the petals, Another wedding advertising group for flower decoration, the other for honeymoon flower, and so on. Then there are Valentine’s Day, Mother’s Day, Birthday, Romantic occasion, the types and colors of flowers, budgets, and budgets … if people search it, you can advertise it for it.
Advertising format
The following is the appearance of the back -end of Google ADS when making an advertisement:
Title 1, 2 and 3
have 30 characters. Your information needs to be concise. Please note that the title of the title in the actual advertisement is displayed on the right side of the screenshot.
Below it, you will find a green url, which matches the fifth field on the left \”Display Path
\”. The display path is the URL that your client will see, but it does not have to be the same URL they clicks. In fact, it does not even need to be a real URL at all. It is just to help customers understand which location they will eventually on your website. You want it to be easy to understand and related to your main keywords. Each space is limited by 15 characters. The real url of your website is the top field on the left,
\”The final url\”. Below green, you will see black text, including Descriptions 1 and 2
, each with 90 characters limit.
Before you create a Google ADS account Person a keyword and write text for at least one advertisement.
When you set the account, Google will ask you to make this advertisement. It is a good time to draft the advertisement that is elaborate in the above character limit. Then, when Google makes a request during the account settings, you can start using it.
Initial budget
You need to set up a daily advertising budget. You can change this setting later, so now, choose the amount you can afford when you choose you on your learning platform. Your actual daily expenditure may be slightly higher than or lower than this amount, but your daily average daily expenditure will reach the limit you set.
After starting the advertising series, you will start noticing trends and areas that can be improved. Over time, Google’s artificial intelligence will also provide better results. If you plan to spend no more than $ 500 a month, your budget should be reserved. Do not start from the daily budget of $ 100 (your budget will be used before you adjust), but consider the daily budget of about $ 15.
How to write your first Google Advertising to each advertising group for each advertising group Make different ads. A good advertisement uses you one of the keywords positioned in this advertising group.Ideally, you will place this keyword at a position in Title 1 or Title 2 and one of the descriptions.
In addition, you also need to make a clear and specific proposal or commitment. What will people look forward to if you click on your advertisement or dial your phone number?
Consider our example of sports stores. In the hat advertising series, there is an advertising group is a baseball cap. Please note how the title in the advertisement uses the keyword \”baseball cap\” and specify a discount of 50% lower than the retail price?
Avoid using cute or creative text in advertisements. concise. Use simple language. The space is limited; you want your advertisement to show and want people to understand it.
Give it some time
Test multiple advertisements for each advertising group. Monitor it for several weeks, and pay attention to the best keywords and advertisements with the best effect. Learn as much as possible. In the end, in order to better understand the direct impact of your advertisement on sales, you need to create a conversion operation. It can tell you that someone can buy, fill in the form, the manual, or complete the exact number of another goal. You set according to your advertisement.
Consider automation Searching ads are worthy of all efforts. If you are not satisfied with the above steps but want to start immediately, or you just want to save time, consider using Google Advertising Expansion procedures. It will automatically choose keywords for you according to your products and categories, which is a good way to get started! Immediate contact with customers Google ADS is a good way that can immediately show the right information to the right person, so that you can increase sales and develop your business.
