The founders of EAT GRUB Neil Whippey and Shami Radia shoulder shoulder \”change the way to change the Western diet method method \”duty of. With their successful e -commerce business, the two -person two -person group headquartered in London is promoting insects as a sustainable and nutritious food source -eating only one delicious snack at a time.
Incubation plan
A few years ago, Shami regularly sent him to the cleanliness of a developing country in a family. Water charity work. During a trip to Malawi, he witnessed the locals collected termites after the rain, fried them with lime and peppers, and then used them as delicious snacks. \”After more research on nutrition and sustainability, this is very meaningful,\” he said. \”Then it turned into a marketing challenge. How do we make Westerners change their views of eating insects?\”
] Eat GRUB’s founders Neil Whippey and Shami Radia
Shami discussed his thoughts with old high school friend Neil, and Niel was interested in nutrition for personal health reasons. With the help of cooking star Sebastian Holms, they formulated a plan to open a pop -up restaurant with insects in London in 2014. What makes them happy is that the company has succeeded and gave them encouragement to turn them into a business.
being encouraged by London, Shami and Neils began to love insects for insects. Gourmet develops perfect products.
However, some market studies around the early adopted, trendy leaders and innovators revealed a new opportunity: fitness and nutritional fans.
\”The timing of our entering market coincides with the time, people’s awareness of nutrition has continued to improve, and high -protein diet has now become a real trend,\” SHAMI said. Insects are really super food . They are rich in proteinQuality, iron, calcium, zinc, omega-3 and 6, amino acid and B12. According to Shami, what caused people to be interested is nutrition, not sustainability, although it is more environmentally friendly than animal husbandry.
\”We have more consciousness in this field, our goal is that group,\” he said.
\”We will not enter the public market. We need to save energy and maintain smart, and online sales enable us to do this.\” [ 123]
When Eat GRUB launched their online store for the first time, Eat GRUB first launched their online store for the first time. They chose Woocommerce, because for two emerging entrepreneurs, this is a choice that can be affordable and easy to use.
Shami believes that WordPress with Woocommerce is a simple platform that is suitable for people like him who can not code but know how to combine them. Although he admits that the early versions of their website were completed under the very few budgets, many years of high -quality content and savvy SEO optimized online business of EAT GRUB laid a solid Base.
With such an unusual product, the information and content of their stores play a considerable role in increasing sales.
With WordPress, it is easy to publish recipes and new blog articles to let customers understand the world of how to cook with bugs.
\”We spend time decide whether to use woocommerce, shopify or design us Custom websites. Finally, given that we want to continue to write blogs and recipes, we think WordPress and Woocommerce are still the most suitable for us. \”
After raising seed investment in 2017 They decided to redesign their website and incorporate their business food and nutrition as a cohesive brand. Even with the opportunity to start again, Neil and Shami decided to stay at Woocommerce. \”We spend time decide whether to use woocommerce, shopify or design our custom website,\” he saidEssence \”Finally, since we want to continue writing blogs and recipes, we think WordPress and Woocommerce are still the most suitable for us.\”
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The new design focuses on the customer journey and create a user experience that can bring more conversion.
The new design focuses on the customer journey and create a user experience that can bring more transformation.
EAT GRUB sells cooking raw materials, salty snacks, energy sticks, and trial bags, so that customers have more choices in the market. By allowing people to self -identify as gourmet or adventurers, the product is filtered to obtain a smoother shopping experience.
By letting people self -identify as a gourmet or adventurer, the product is filtered to obtain a smoother shopping experience.
This new method also provides a basis for their digital marketing strategies.
By using similar audiences on Facebook, Shami and Neil are expanding their clients, and I am glad to try more advertisements and advertises on paying. However, due to their recipes and blogs, natural traffic still accounts for most of their online traffic. Due to the health of their website, creating a beautiful and transforming Woocommerce store is the focus of their online business.
EAT GRUB website uses many popular WOOCOMMERCE expansion and WordPress plug -in to increase to increase to increase to increase to increase to increase to increase to increase to increase to increase to increase the increase Sales. They re -participated in emails with batch discounts and discounts, and WordPress optimization tools such as SMUSH and YOAST SEO.
Shami also believes in the power of customer reviews. \”We use Feefo rating because the comment will inspire confidence, especially for things like insects,\” he said. \”Next, we are studying subscriptions, we know that there is a woocommerce extension can help us do this.\”
] From Gateway GRUB to retail business Through development business, Eat GRUB found a solid product market fit.
Their products provided a gradual introduction from cooked protein (so -called gateway 蛴螬) to cooking with dried insects.
With the development of the product, their WOOCOMMERCE store has become more complicated, allowing them to perform A/B testing, tracking results, analyzing data, and quickly taking action. \”WordPress and Woocommerce make testing easier,\” SHAMI said.
However, some market studies around the early adopted, trendy leaders and innovators revealed a new opportunity: fitness and nutritional fans. 
