Too scattered that you might bring problems to your business. No matter what stage your company is, choosing a niche market is a key step in profitability. So you need to ask yourself: \”What do we sell, who sells to, why?\”
Your niche defines the products and services you develop. It guides your marketing. It focuses your attention on the specific issues facing customers. It makes you stand out in the competition.
The niche market can also make you discover easier. So many companies are distressed about \”Why don’t more people find us online?\” This question was distressed. However, if you try to attract everyone, no matter how much you invest in marketing, you will always struggle for this.
is the online business selection of niche market
According to your industry, the definition of the niche market will look different Essence However, although not every company must go through a single process, there are still some general principles. The following are the most important of them:
1. Find the audience’s utopian
Quora is a useful way that can help you understand what problems your audience is working. If you see similar problems over and over again, then you may be doing something.
Suppose you are engaged in home decoration business. You may see a lot of questions about how to use smaller living spaces more effectively. For people living in small cities, it is not suitable for them to provide luxury products, backyard terraces and other space -intensive solutions. Therefore, you may choose to focus on minimalist niche market, and the problem you want to solve is, \”How do I live comfortably in smaller living space without drowning in the messy clutter Middle? \”
2. What words do they search online?
You need to spend some time playing on the search engine. StartEnter a phrase in the search engine and let it automatically fill the term people’s search. See some of them to see what will happen.
In order to speed up this process, you can use some useful online resources, such as UberSuggest and Answer The Public. These resources show the niche phrase related to the broader keywords that people are looking for.
3. Reduce your niche
Once you find your own niche market, you can find a way to become super professional.
For home decoration minimalism, you can specifically target people living in large -scale urban tower apartments and become minimalist experts who help apartment owners to effectively use their living space.
Now there is a niche market. Great, we may have to study it ourselves. You hear here …
Do you see this compared to \”online home decoration\” The business is much better? This is very special. This is different. This is very helpful. To solve specific problems for specific types of people, you will have a successful business.
4. Study your competitors, but do not copy
We all know that you will be better than competitors. But you can still learn a lot by checking their websites and studying their marketing. It is wise to join their email lists and pay attention to them on social media.
- Some things you need to find include:
- What is the niche market for their
?
What kind of discounts and transactions do they provide?
How often do they communicate?
Their marketing is so good that you want to buy or fail to impress you?
How is their service? Useful, clear, vague, distant, aggressive, incompetent, amazing?
What are their comments and recommendations?
5. Find the \”hole\” of the market, and fill it
Now you know the problems faced by the target audience, the terms they are searching, the problems they raised What do you do (or do nothing) to serve them.
The last step is to figure out what others will do. Some methods that stand out in any industryIncluding:
Shining the scope of the crowd
As you have seen, you can do this by targeting a small part of the larger industry. This is a chart in the five segments in large industries such as tourism, fitness, home decoration and finance. It allows you to understand how to start your own reduction process.
The protagonist is trying to establish its own legal practice in the early season of the American TV show
Better Call Saul
. When he decided to aim at the elderly in auxiliary living facilities, his first success appeared. He became the preferred lawyer for their writing and heritage plan.
Once he succeeded, he began to make money.
Positioning to the location or area
Become the authority of your industry’s specific area. Of course, large stores may dominate the country, but you may be able to attract loyal followers in the local community.
niche price
Try to defeat the competitors’ rival The price does not always be rewarded. Prove that your cost is reasonable and easier to prove that your cost is reasonable than weakening. You can also build pricing in a unique way to provide customers with greater flexibility.
The niche market divided by the service mode
If the game is only online, please provide face -to -face consultation. If the competitors sell the product by ordering, bind your product into a customer -centric packaging.
Find a way to serve customers better or different. Domino \u0026#39; S Pizza has established a national company that can send the pizza to your house in 30 minutes or shorter. Taste, ingredients, and cost -these are not important at first. They sold it in the service model provided by others.
Solving the problem, creating a career
Instead of trying to serve everyone, it is better to find a set of specific groups you can serve very well. Focusing on your marketing, brands and products to meet their needs, you will build a successful and favorable online business.
Looking for inspiration? See how some of our display shops stand out.
