Mercury Analytics last year conducted a survey of 1,164 U.S It means they use credit cards online, and 76% say they personally accept credit card sales. What is your business status and position in the mix of online and physical sales? Maybe you are considering a leap from digital to physical (or opposite) and weigh your choice.
Let’s explore how to establish omni -channel business, especially how to use Woocommerce and Square to achieve.
How to shop in modern consumers
The shopping behavior of modern consumers has changed, and the expectation value has also increased. In 2018, no matter where they are, consumers want their shopping experience to be easy and convenient. In a recent study, the Deloitte Consultation report stated that more than two -thirds of shoppers were classified as omni -channel consumers. What does this mean? Buyers participate in multiple channels in the entire purchase of life cycle (browsing, purchasing, and returns).
Knowing more and more consumers shopping through multiple channels, priority considering omni -channel enhance It is the focus and important investment of retailers. A study of JDA found that CEO listed a new customer experience as the primary expenditure plan to improve business operations, and re -configured the location of physical stores with expansion of online business as its main strategic growth driving force. With the change of consumer behavior, enterprises to meet customers’ needs are crucial.
How to operate business owners
Although companies are working hard to adapt to consumers’ shopping habits, they still need to make major changes. In 2017, Mercury Analytics Studies showed that 56% of the respondents had physical stores, 21% had pop -up shops or popped up in the event, 34% online (using website construction platform), 25% sold through Facebook (40% of 40% in the entire entire Social media sold), 16% sold through Amazon. In -depth excavation, business owners were also asked how they received payment. Most people (76%) confirmed that they accepted credit cards in person, but only 42% said they accepted credit cards online.
The benefits of cross -channel sales Entering new sales channels and carrying out online business may promote sales growth. It turns out that omni -channel shoppers are loyal and valuable customers. A study of \”Harvard Business Review\” found that compared with single -channel customers, those who shopping through multiple channels cost an average of 4%more each time they shop, and the average cost of 10%when shopping online. In addition, these shoppers are more likely to be retailers and recommend retailers to their families and friends.
Four things that need to be considered before online business
It is not easy to expand the business to the new channel. Several key elements should be evaluated to ensure success.
1. What is your competitive pattern?
Before investing in the online business, it is essential to have a thorough understanding of the main competitors in the industry and this category. Although there may be crosses between online and face -to -face, there are also significant differences in recognition. Define how you will distinguish your business and stand out.
2. Who is your target market?
Establish the main target market. Pre -defining audiences is the key, because this plays an important role in online promotion and sales. 3. What products would you sell online?
If you have already sold it yourself, please decide whether you will sell the same set of inventory online, or whether there are different categories of different categories that are more suitable for e -commerce. 4. What functions do your e -commerce platform need?
The front and back -end services of the online store service are very different, but the two are equally important. The front end can be visible to customers. This covers all the contents of product display and customer comments to the responsive layout. To ensure that you have the necessary functions according to the products and audiences you sell. The back end provides insight into business data and analysis. This includes sales and inventory reports. If you sell it yourself, having a platform that is synchronized with all channels is the key to always understand your entire business.
Online payment becomes easy
Once you are ready to build your online store, the next step is to choose your payment processor. When you use Square for sale, you can easily accept online and offline payment through a single solution and manage your entire business in one place. alsoThe extension of connecting Square and WooCommerce can now be installed for free.
Use square Support means:
Simple pricing – The uniform rate of each online transaction payment.
Quick deposit –
View your funds within one or two working days.
Save time- Save your offline and online inventory accurate and latest in one place. Save time by creating or updating your product at one time, and automatically see changes on the two platforms.
Keep safety – Square provides free refund protection and fraud detection, so you can ensure business security and focus on the next sales.
Michael Waldon, a Square seller at Candles Off Main, Maryland, said: \”Online sales are our livelihood -but it requires a lot of inventory management. We are very satisfied with the inventory management tools provided by Square. Unlike the traditional desktop software, I can manage my inventory anywhere -on the office, on the phone, and at home. Moving inventory management is indeed essential -Square provides the tools I need. \” 123]
Unlike traditional desktop software, I can manage my inventory anywhere -office, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone, mobile phone , Home
How to seamlessly integrated Woocommerce and Square To start receiving payment, you need to register the Square account and install and configure free expansion to integrate your Woocommerce store with Square Essence
1. Register a Square account (fast and free)
After you are ready, please visit Squareup.com/signup and register a free Square account (when prompts appear Enter your business location). Then keep logging in to Square during the WoOOCOMMERCE Square plugin. If you already have a Square account, please log in to your account and set the expansion processKeep the login status in order.
Registering the Square account is fast and free!
2. Free expansion of installation and configuration The official SQUARE expansion of Woocommerce can be obtained for free in the Woocommerce.com market. There are detailed installation and configuration descriptions in the document.
After adding the free extension to your website, connect it to your Square account to synchronize data.
Woocommerce integrates Square’s transactions, directory, and inventory APIs into an extension that is easy to install, making online and face -to -face sales easier. Because everything is built in advance, the implementation process is fast. Adding extension is a simple process, which is very useful for companies like Candles OFF Main. \”Use Square in the store and online to make my business operations easier: a supplier, a set of reports, and the automatic inventory synchronized with my Woocommerce store,\” the owner Michael Waldon shared.
If you need to set more guidance for Square and Woocommerce, please check the step -by -step document.
Read further: How to establish a personal connection between customers and food Before online sales, you need to set up. 6 technologies
The uniform rate of each online transaction payment.