The optimization of the conversion rate is what we talk about, repost, and know that we need time.
What is the optimization of the dialogue rate of the WooCommerce store? how much does it cost? Is there something that can be implemented quickly and will have a significant impact?
The most important thing is -if you spend limited time when the conversion rate is optimized, where should you start?
This is a fast guide for Woocommerce conversion rate optimization (CRO), including how to measure your sales funnel and sale of losses.
What is the transformation rate optimization?
When people talk about the optimization of the conversion rate, they mean to improve the customer as much as possible through the following three stages as much as possible:
Discover
: Understand Your product or service. Also known as demand generation.
Select
: The next step towards purchase. In e -commerce terminology, this usually means logging in to your website.
Buy
: When someone becomes a customer. For the Woocommerce store, this means completing the checkout -Kaching!
This is an example of the sales funnel, including the key transformation rate optimization milestone. There are many forms and forms in the three stages of discovery, selection and purchase, depending on the products provided, and because people like to be more than three, compare the price, and before making a decision, and before making a decision, they are before making a decision. Spend time.
The sales funnel stage is often quite smooth and overlap. Go through various steps. Ideally, these steps are not abandoned! This is the place where the loss of the loss, but it will be introduced in detail later.
Take some time to imagine the path of the customer through your sales.
: I find any leak? Maybe you have thought of some places that need to be improved. Measure your funnel to diagnose the problem
In terms of optimization of conversion rate, the first thing you should do is to perform appropriate measurement and tracking.
The steps of visual sales of funnel are just beginning:
You need
Measure them Essence Google Analytics is a free network analysis tool that can track visitors and comprehensive views on your website. This is a trusted measurement tool added to your website: Woocommerce Google Analytics will allow you to integrate, set and start it for free.
The tracking event will enable you Essence
Use Google Analytics Pro ($ 29), you can track e -commerce events in the store, including purchase, product reviews, coupons, refund, and refinement of the event that constituted the sales of sales. control.Repair: First of all, three things to be considered
Once someone logs in to your website, you can accurately view the way and time of their exit channels in Google Analytics. This is where it \”leaked\”.
You need to repair these vulnerabilities to increase the conversion rate. If your time is limited, please try the following three things:
Optimize the login page
: This does not mean creating more pages. There are some smart methods to improve Existing page. One page checkout is a good choice.
Simplified checkout : Each extra step is an opportunity for people to withdraw. Consider using the checkout field editor to simplify the checkout.
Add more call buttons on your website (for example in such a blog post!). Use the built -in short code to complete this operation within a few seconds.
When you are ready to optimize more in -depth, or if you find that leaks only occur in one of them, please transfer to three key areas below.
1. Find the right product easily
If the customer must spend years for search, your sales cost will decline. There are many ways to help customers find what they are looking for:
Improved on -site search
: Use Product Search to add real -time search, filter, index, etc.
It makes it easier to make the product
: Customers like to weigh the differences and functions, and try to make products easier.
Improve your website navigation
: Use AJAX filtering navigation to allow customers to use the attributes such as samples, size selectors, etc., so as to find a suitable product easier. Enable real -time chat to help those who take the initiative to browse or display the chat window,
so that they can contact you.
Let key information analyze at a glance
. You can implement this by formatting or extensions such as WOOCOMMERCE Quick View.
2. Custom your product page layout
] Your product page is the last line of defense before the start of the checkout. Customized your product page layout, which is beyond the settings of the box in Woocommerce to bring more conversion
.
If you can modify the code by yourself, you will be able to completely follow your imagination and customize your Woocommerce product page. Think about the e -commerce website you especially like shopping -what is the prominent point of the page design?
If you are not used to touching code and custom themes, we recommend using our free theme Storefront and using our various StoreFront plug -inss to customize your page.
3. Recommended letters including other customers
\”Social Certificate\” is a strategy, a service provider shows and promotes positive social recognition -such as Comments and rating -evidence of quality and customer satisfaction. Read the information about how to use the hidden social certificate of the store.
Add comments is an excellent way to build trust with customers -facts prove that use robots! Customer comment helps to transform, because they will enter the search engine results page -positive comments can cause more customers to click on your website and then increase your ranking over time.
Tip : Polly ask customers’ comments -You can perform this operation through subsequent emails about one week after delivery.
If you improve your page ranking in the search is the primary task, Yoast SEO has a WOOCOMThe Merce plugin is worth trying.
If you are using woocommerce, you can use a short code to create the dynamic filling (and update!) Of the most commonly purchased products. This will show the content of your customers’ actual browsing and purchase, and let the visitors know that your store has sold enough products to appear a collection clip.
Or, if you enabled the score in the store, and your product has been rated but not reviewed, you can use different short code in the \”highest -rated product\” part of the \”highest score\” part Display these.
The FOMO of Woocommerce by displaying other customers is added to the shopping cart and purchased. Added social certification:
More than 5,000 stores use FOMO to create social certification
Please remember: If you have a comment, the social certificate is Hidden. The core of Woocommerce contains basic comment functions, but if you want to extend it to the star and wealthy media, consider the Product Review Pro.
4. Add rich information about your product
We found that more images
to the product page – – Better is that the interpreter video – The conversion rate to the product page to the WoOOCOMMERCE.com product page increased a healthy percentage. To add more product pictures, consider Woocommerce AdDitional Variation Images or provide a more immersive experience for your customers. Try Woocommerce 360 \u200b\u200bImage.
If your product is complicated –
More photos of important information rather than attractive
– Consider adding product documents to provide customers with information they need. You can upload documents with extended names such as Woocommerce product documentation:
WooCommerce product documentation allows you to add and display documents below the product brief description
5. Promotion to increase tighteningA sense of perseverance
In order to create a sense of urgency, you can carry out promotional activities and highlight the seven sales options built in WooCommerce The order value is delivered for free to promote transformation.
In this example, if American customers spend $ 50 or more, they will deliver free delivery.
Another method of guiding visitors’ attention and making urgency is to use the pop -up window. They may be annoying, so they need to pay attention to excessive use, but If it is used properly, they will have an impact and meet customer needs
. Splash Pop UP is an extended program that allows you to configure settings to provide various targeted messages to your website new visitors and return visitors.
may be that you want to use the pop -up window to capture the email address, this It is a good way to keep in touch with people who visit your store and leave without buying.
From the selection to the purchase Once someone adds it to the shopping cart, there is still a potential danger. A slow website requires too much details and does not provide a trusted payment option. This is just some traps from choosing to buying. Of course, you can take some measures to eliminate the path from choice to buying.
1. Make buying easier
If you want to get other people’s money, you should make them easier as possible:
Visitors checkout
: There are advantages and disadvantages to visitors, but one thing is certain: it is easier for customers who want to easily check out. Try it, look at it yourself.
Enable the use of social media accounts to log in : Allow customers to log in and use Facebook or Twitter to create accounts to save their time (which means that they are unlikely to reset passwords).
The price of local currency display : There is a simple small component to perform this operation for you. For many visitors, the price view of familiar currency may determine success or failure. The extra time of redeeming currencies outside the market may be a key difference in sales.
Provide a variety of payment methods : Too much choice may make people paralyzed, but not providing at least a few payment methods may cause the checkout is very missed. Customers may have preferences according to their area, orThere are legitimate preventors to use specific payment methods.
Provide a flexible payment plan : If your product or service may be possible, please provide options for payment through deposit or payment plan. This flexibility may be a meaningful difference, especially for high -priced products.
Tip: If you plan to give up your service or product in exchange for donations or nominal amounts, please check the price of your name.
2. Provide purchase rewards We all hope that our products can sell themselves. But if they do this, the concept of transformation rate optimization does not exist. Therefore, after you optimize the way people find products on your website, understand your products on their product pages and check out -you can try some further skills.
Free delivery : This may make people feel contrary to common sense, but the additional sales you obtained from free delivery are often enough to make up for costs.
Discount
: Provide special rewards based on the number or category purchased by customers, and can also increase sales.
Points
: Provide points for purchases to allow you to stay away from the discount business and still reward customers.
Shopping car notification is an excellent way to attract people to pay attention to any of the above or other options and calligraphy. Woocommerce Shopping car notification is a simple way to set various notifications on the shopping cart page.
Finally: Save the lost conversion When someone is not verified When you exit your sales channels, transformation and loss will occur. Sometimes this is a legitimate reason. In this case, you can do nothing. But sometimes you only need a little bit. JILT is an excellent choice to make up for the loss of sales, which can help you establish an abandoned shopping cart marketing. It has created an income of more than 25,000,000 US dollars for e-commerce store . On average, the store generated an additional 15-20% income in 20 minutes or shorter.
Another mild way to encourage people to come back is to allow them to set a list of wishes. If they are shopping, or they only need more time, WoOOCOMMERCE WISHLISTS may be usefultool.
Love
The continuous labor of optimization The transformation rate optimization is not what you do once and sit down to enjoy -it is a continuous love labor.Reserved time to make some improvements and optimizations are worthwhile, and there will be rewards in the short term and long -term.
Do you have any ideas or prompts to add?We want to know what is useful for you.
Use Google Analytics Pro ($ 29), you can track e -commerce events in the store, including purchase, product reviews, coupons, refund, and refinement of the event that constituted the sales of sales. control.
More than 5,000 stores use FOMO to create social certification
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