Whether the online store is successful depends on dozens or even
hundreds of individuals factor. Successfully requires high -quality products, wise timing, effective action calls, outstanding positions in search engines, and so on.
The product page is one of the many factors -or more accurately, it is a place to collect
many of these factors. These pages can be established or destroyed literally. If they are great, they can increase your sales; if they are lower than the standard, then … you can guess the rest.
If you want your online store to flourish, detailed, convincing and interesting product pages are necessary.
However, making these pages not only requires just a few photos and one or two lines. Today, we will explain all these necessary factors through some selection examples of the Woocommerce store. We will also provide you with a list to help you put all of them on your own website again and again.
Are you ready to study? Let’s jump in directly.
It may be the most important feature: high -quality product photography
Each shopker is different. Some people are attracted by visual details, while others will only care about your written description. But even so, if your product page has a key element, it is product photography. Read our introduction of the introduction of our e -commerce photography and obtain a prompt on styling, lighting and camera settings.
Even if some of your shoppers use copywriting or product specifications to make the final decision, product photos will trigger their intuitive reactions, either to learn more or shrink
. Poor shooting products may indicate that the quality of the product is not good. But high -quality photos completely illustrate another thing.
Ideally, all your
product page should have:
] Photo
Provide High -resolution image (please do not use small images!)
can magnify images to display more details
]
From each necessary angle (top, bottom, side…) Take multiple products photos
Details or photos including , such as components, accessories, packaging, etc.
Typical examples of these techniques, please check the Joco Cups store. In their case studies, we mentioned the visually performance of their glass coffee cups, which is indeed worth repeating.
Each of their cups is perfectly shot on the white background with clear and clear details. Also provide multiple photos, let you explore your future cups from various possible perspectives.
Hello, Qiao Ke.
A pleasant small detail: additional photos show the close -up lens and special details you might miss, such as the grip small piece on the inner side of each cup.
Additional photos provide additional details.
Add other similar photos, as long as they add a certain value or the details that may be missed. Remember, large images may reduce your website speed (due to file size), so you can omit multiple views from almost the same angle.
However, most shoppers will not only make a purchase decision based on the photo -therefore requires additional functions. Descriptive brand product copy
The next thing you should consider is the copy of the product page. Here we refer to the description of the project written in a complete sentence, usually at least one paragraph length.
These products are described in vital to: [ [
123] They provide you with enough space
Insert keywords and phrases you want to locate on search engines
, and
They make customers you can glimpse your brand is What , and how any product adapts to it.
Although the customer may read your copy to understand the product in detail, this is absolutely correct, but they are more likely to read slightly instead of reading in words
. Therefore, you should regard this component as a greater opportunity to convey the brand style, sound and keywords, not your only sales opportunity.
\”Where do I sell the product?\” You asked. Don’t worry, we have arrived. BrandheAn example of keywords: copy yoga’s copy. This is a copy of a comfortable yoga pants:
record the style, description and income description. Have you found any keywords?
Look at the copy of the vest now:
Seeing some overlap?
You should see some of the similarities between the two copies here -especially is the consistency of style and tone .
Indeed Relying on the copy of the copy as the first point of information Note that the size and materials of each product run through. Efforts to integrate each piece into the life of the shoppers. For more techniques for creating killer -level products, please check this guide.
Important facts, features, or specifications Product copywriting is written for keyword insertion, entertainment and brand promotion. On the other hand,
Your product specifications are for reference only, and it is designed to be straightforward
.
Shopper will find the location where you can find the following content on your product page. Weight, depth …
If you want to wear items, please provide size information (if you need, please provide a link to the link-don’t let the shopper look for it!)
] The materials used or included
The product of the product
Whether it needs to be assembled
Whether
requires additional components
(usually battery) Any
warning, danger or free statement
in the best
in in it This information is listed under a short and direct point below the product copy.
can be used to browse it in a few seconds to obtain all the detailed information they need (or lose, if they do read the copy).
Although this looks very simple, it can always find some interesting changes, especially in more, especially more than more On the complex product page. Thermos Malaysia uses a method of product variant that is very suitable for one page ——This is a good precautions for anyone who may be in the same situation.
In this case, a hot water bottle is available in multiple dimensions, so
specifications allow shoppers to understand and compare each size of the same area:
[ 123] A variety of product specifications are listed on the same page -easy to read and compare.
How you list the specifications and project details, it actually depends on you, but the most important thing to remember is of course: they must be there.
Links to necessary or useful resources
If you sell complex electronic products, furniture that needs to be assembled, or software with a large number of documents, you may already know your shopper [ 123] Desire
Information. It is not uncommon to receive problems with problems before buying.
If you encounter this situation, you can use to add use Resources reduce the problem (even increase the conversion rate). This may mean:
Add manual, assembly instructions or guidelines
to pdf
Link to common questions answers, guidelines, resources or resources or resources Separate pages of other documents
Provide
operation method, creativity, or even link to the blog articles in your product in use
This You can ensure that their purchase behavior is good to shoppers,
can help customers who have purchased goods from you to get the information they need. Linking to resources is what we do on our own product page. If you are looking at the plug -in or woocommerce expansion program, you will notice the link of \”document\” or \”document and common questions\” in the upper right corner:
Is there a problem? Take this road.
Click this link to transfer you to a completely independent document page, you can find the answer to all questions, and some special correlations or some special correlations or some special pages and documents itself Links in popular places.
This is an example of Table Rate Shipping. Although your product may not need our documents, you should consider placing any instructions, guidelines, manuals or files in your store, and link them from related product pages.
Do not let your shoppers look for files -If if they know that they can help you, they may be more eager to buy.
Use woocommerce? You can rely on product documents to expand and easily add able documents.
Related or matching product list
Sell any items in the same family or suit? Or is there any product well? Why not connect them together?
Recommended products that are recommended, matching or coordinated products can greatly promote sales
. Unless you tell them, shoppers may not know matching products. If they find the matching items when they buy a product, they are likely to see it.
In the case of Happy Plugs, you can ask \”What color are you today?\” Filter product …
Select a color, any color. … Any related products displayed on the given page are matched products -that is, products with the same color as you are currently watching.
If you buy a yellow speaker, you may also like some yellow earplugs.
Although it may take some time to set up related products, it is usually a \”one for all\” scene, and there are many benefits
. If you have products that match or coordinate, please recommend them to your shoppers and observe the sales situation.
In the end, it is not the most unimportant: the ability to easily find different projects
Finally, one of your products may not be applicable to someone. There is no personal one -maybe this is not what they want.In this case,
Please make sure that these shoppers can easily start searching or browse other parts of the directory
. This means:
Make your website search on all product pages on all product pages It can be seen that the harmony can be visited
Check the most important category, login page, etc. from your header (or may be your footer) Link Add Bread Dandruff link from each product page
Consider \”viscosity\” navigation , so the link of your store is always always It can be seen that
See how Cable Design can make the savvy shoppers change their minds and exit the product category through the bread crumb link, or use the search options that are easy to access at the top:
[
[ [ [
[
[ [ [
[
[ 123] Bread crumbs navigation links, search boxes and navigation options allow your shoppers to say \”No, I want to try other things.\”
Once again, this is not private -but the search and navigation options are always in the view, you can change the customer’s point of view from \”this is not suitable for me\” to \”Well, maybe they still have them still have them still have them still have them. I want other things. \”Use a free list to create a high -quality product page
We know that this needs to digest a lot. Great product pages have many functions and activity components. It may be a bit overwhelming to put them in place, especially if you are an e -commerce novice.
In order to help you, We condensed all the points in this article into a small small little List . You can use this list to ensure that you grasp all aspects every time, from copywriting to specifications to product suggestions.
We hope that this small list will come in handy!
We hope that this article will allow you to understand the content of high -quality product pages and how to create (or improve) your own page.
A pleasant small detail: additional photos show the close -up lens and special details you might miss, such as the grip small piece on the inner side of each cup.
Look at the copy of the vest now:
You should see some of the similarities between the two copies here -especially
How you list the specifications and project details, it actually depends on you, but the most important thing to remember is of course: they must be there.
Do not let your shoppers look for files
Finally, one of your products may not be applicable to someone. There is no personal one -maybe this is not what they want.
Once again, this is not private -but the search and navigation options are always in the view, you can change the customer’s point of view from \”this is not suitable for me\” to \”Well, maybe they still have them still have them still have them still have them. I want other things. \”