A story about the rise of super architecture. A exquisite printing monograph on 3D typesetting works. The monument of the Italian recipe is re -conceived for the 21st century kitchen. These types of book projects may stimulate the fanatical followers of art lovers and collectors, but in the increasingly paperless world, even if it is not completely impossible, financing and publishing become challenging.
What do independent book creators (or collectors) do?
Published with Volume, this is an innovative publishing platform founded by Lucas Dietrich and Darren Wall last year.
LUCAS and Darren cooperated with Norwegian design agency HeyDays to establish a crowdfunding platform with WooCommerce -they shared the stories behind them with me.
Objective: Challenge the digitalization of publishing
Amazon’s best -selling e -books on Amazon are published by themselves.
The digital era brings fierce competition to many traditional industries including books -include book publishing– This is especially true in niche and creative art books. It is difficult to find the effective mode of producing high -standard books at the same speed and scale as suppliers such as Amazon -until Volume started running last year.
International art publisher Thames \u0026 Amp; Hudson (T \u0026 Amp; H) has decades of editing and design insights, production and printing professional knowledge, as well as unparalleled distribution of global book trade. They are famous for their exquisite books -but newcomers, booklets, and very niche readers?
Published is about passion, and publishers still play a vital role in helping creators find their audiences. —— Lucas Ditrich
The publishing company owned by this family is looking for a way to pass the knowledge accumulated for decades to the new generation of creative talents and proficient printing Audience. At the same time, Lucas Dietrich, the editor -in -chief of T \u0026 Amp; H, and independent publisher and artistic director Darren Wall collided.
Darren is the founder of Read-only memory. This is a unique high-end video game book crowdfunding e-commerce website. It obtained an impressive traction and broke the corner that was almost completely occupied by Kickstarter.
Read-ONLY MEMOMARY published high-quality books that recorded important moments in the history of video games. Their book recognizes the pioneers, milestones and titles of the industry.
The conversation between Darren and Lucas quickly generated an idea: to build a platform so that creative personnel have the opportunity to bring their books into the world
Test and share their book concepts.
They believe that they can connect the creators and fans, build momentum and measure interest– to measure their interests– Even to obtain funds in advance -to authorize people to express their ideas.
The result will be an extraordinary book that publishes a wider and more inclusive professional theme than traditional publishers. Creative personnel in the United Kingdom and other regions will be able to test the creativity of niche books, talk to their followers, and publish their works.
Technology has a significant impact on the way we experience content, and the channel trading channels have undergone irreversible changes. Volume breaks through this vulnerability by providing an online platform. The platform celebrates the spirit of personal creativity and those who want to participate in it through exquisite books. ——Lukas Ditrich.
Traditional publishers may avoid niche versions due to production needs and high costs, and Volume allows market testing, advertisements and bags to occur at the same time. . It opened a world -class publisher and author led by the enterprise, and invited the crowd inside.
This project requires a powerful and beautiful online homepage, which not only has the e -commerce function used for opening the box.
Darren has focused on WordPress and Woocommerce, headquarters in Norway, and headquarters.Heydays has collaborated on the previous project. Because of their unique design professional knowledge, they stood out in his eyes. When he needs to find a partner to turn Volume from an idea to reality, he knows where to turn.
Construction of Vol.co 
Heydays began in 2008 in WordPress and Woocommerce. It was originally a group of friends who were curious about design. Since then, they have continued to develop, and business is currently focusing on simplifying brands, products and environment for customers. Vol.co is the fifth Woocommerce website established by their team.
WordPress is really easy to custom Essence —— Martin, heyday.
The Volume website of the current version has a custom function that enables crowdfunding function. It is supported by WooCommerce pre -order expansion and high -level custom fields: when you promise, it is just a pre -order.
In order to maintain the unique beauty of the website, Darren has complete control during the release of the approved project promotion. The creator submits an idea, and then Darren builds a personal marketing page suitable for Volume’s feature appearance and feeling.
Reyner Banham, Megastructure — a current project on Vol.co has a unique appearance and feeling of the website.
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WordPress plug -in Advanced custom field: Used to completely control your WordPress editing screen and customized custom Field data.
Admin Columns Pro: Batch editing posts, fastedit.
Suitable for WP Google Analytics Dashboard: Use the latest Google Analytics to track code to track your website.
Gravity Forms: The easiest tool for creating a high-level form
- (Please refer to: Gravity Forms Product Add-ONS of the WooCommerce website)
- MailChimp for wordpress: Email lists and send custom emails.
- Relevansii: Built on the native search of WordPress.
- Toolbar Release button: Enhance the publisher experience by reducing the upward rolling time of release and update. WP Rocket: Martin’s strongly recommended cache plug -in.
- YOAST SEO: Provide a SEO recommended plug -in for posts and pages.
- WooCommerce: Add e -commerce, as you collect now!
- WooCommerce.com 扩展
[ 123] WooCommerce pre -order: allow users to place orders, pay for handling or partial payment. WooCommerce Social login: Users can create accounts and use their social media account details to log in. Stripe: Trusted global payment service provider -now built -in Woocommerce core. WooCommerce customer/CSV export kit: Easily export data, such as customer and order information to use outside WordPress.
- WooCommerce Google Analytics: Connect WooCommerce to Google Analytics to insight and analyze the performance of your store.
- Establish a store for customers: Management expectations are necessary
- Martin tells us that he has experienced the experience of managing customer expectations and how to ensure the smooth development of the web project (including after startup) Essence
He suggested to formulate support plans for customers to ensure that the plug -in they installed is updated regularly. For example, because HeyDays has done a lot of customization, they must control the update (many things may be interrupted). He said it is difficult to foresee how much work needs to do, so he tells customers the possibility of future costs.
Martin explained to customers that operating online stores will generate continuous cost -even if it is built based on open source software. According to his experience, if you do not manage the expected expectations of cost, some customers believe that once the initial construction is completed, no cost will be incurred. Even when using open source software, you must make customers prepare the cost of running.
The future of the turnover looks bright (and versatile)
Vol.co is launched in November. Creative personnel can now submit their publishing projects for consideration: Lucas What is the experience of He Darren?
One sentence – – thrilling. Since launch, they have funded their first book -high -specification book from British designers and printmakers Anthony Burrill -and are currently running for two other books. Both books are luxurious architecture Book. The remaining time in 2018 will be equally busy: they want to release 8 to 10 projects, including works such as John Maeda, Irma Boom, and Takenobu Igarashi.
The difference between us and any \”neutral\” crowdfunding platform is that we can provide publishing support and knowledge for any project creator, and ensure that their books reached a high score in quality Essence ——Caron Wall The number of books they have received is an early indicator, as they want, Volume meets the needs of making visual cultural books outside the traditional model outside the traditional model Essence Creation, manufacturing, and transportation of books may bring incredible pressure -over time, Volume will provide a variety of options for gaming companies to reduce part of the pressure and enable individuals to play their own creativity.
It is still in the early stage, but it is obvious, Volume, Volume One of the most exciting aspects in the future will be their
multifunctional . BeA enterprise consisting of two people has huge control: the delivery cycle of traditional publications is about one year, and Volume can launch an event in just a few weeks, get support and print it. They will make full use of this flexibility to test their business model.They plan to try different funding and limited edition pre -order activities, and try to break through the print format of the boundary, such as the upcoming large size and disposable version. Have you ever used woocommerce to challenge a digital aspect or do similar destructive things?We are happy to receive your letter in the comments.
