Having CINNABON in the shopping mall means that you are just a biscuit shop at the same shopping malls in the same shopping center. compete. People who like cinnamon can patronize your shop, and people who like oatmeal may visit the biscuit shop. You don’t need to do too much marketing because you only compete with one or two stores.
The situation on the Internet is very different -you are competing with the world. Not only one store sells competitive products. There are dozens of, perhaps hundreds, and some have large wallets, such as Amazon and Wal -Mart.
Therefore, if you open online stores and ignore any marketing, your customers will lose to old competitors.
Continue reading to understand
why you need to choose a marketing channel .
Propaganda and establishment of trust marketing plans
It is important to formulate a marketing plan. This does not necessarily mean buying billboards on the roadside or spending six digits on Google Adwords. Marketing is not a dirty word. This is a strategy to communicate with your customers and potential customers.
How to establish trust and popularity:
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Write the content on your blog
Create an operating video on YouTube, display the product you are using
Sowing high -quality pictures of your product on Pinterest, for visual search for visual search The engine provides motivation.
I interviewed Paul Jarvis for Lift OFF SUMMIT. One of many convincing things he said was:
There are two main reasons for people to buy things. Essence One is trust, and the other is not to know its existence.
You should use half of online marketing to build trust between you and potential customers. If they don’t trust you, they will go elsewhere in the Internet world.
The other half should be invested in letting your products present in front of users.
Which channel?
There are multiple marketing channels to choose from:
Content marketing -blog, video marketing, search engine optimization
PPC ad TwitTer, Pinterest, etc.
Social Network -Facebook, Twitter, Pinterest, Instagram
Local event
plus alliance marketing and influential marketing. Each channel is unique.
The search engine optimizes a large amount of traffic, but this is a long -term plan
[
[ 123] The social network is free
Twitter is virus, and Instagram is more visually
as the owner, your job is to evaluate all marketing channels and be your company for your company Choose the best channels with the audience.
Focus on key marketing channels
It seems that there are new marketing channels every day. At the beginning, there was only Facebook, then Twitter, then Pinterest, and then Periscope — Periscope! Intersection
You don’t have to or pursue every marketing channel on each social network.
If you use each channel, you will be scattered too thin and cannot perform well on any of them.
The trick is to choose one or three channels and focus on these channels. It is different from channels, but you can usually see returns within a few months. If you don’t see growth, you can put on this strategy and try another strategy. There are one million angles to choose from, and new strategies are available every day to try.
I like to use Buffer to manage all my social media posts. Its free plan is very generous, and it only needs to be upgraded only when he wants to arrange more than 10 posts at a time.
I suggest from:
A long -term strategy
Short -term strategy
Paying the policy of clicking [123 ]
One of the best things for WOOCOMMERCE is that you are already sitting on the most powerful blog system, so use content marketing for your long -term strategy. It takes a few months to understand a large amount of traffic. At the same time, your content will constantly answer the user’s questions and bring natural traffic.
In the short term, look at many social mediaOne of the body websites, such as Facebook, Twitter, Instagram, etc. All these websites are useful in their own way. I call them short -term content, because this kind of content does not exist forever, you need to publish new articles and posts.
Once you have a little money, you must look at the strategy of clicking on payment. It requires cost, but it is also the fastest way to grow.
success is unusual
success does not mean to get every stroke Sale. At first, this may mean a sales through new marketing channels.
Later, it may mean controlling specific channels and generate the most sales through it.
Once you find an effective channel, invest in everything you have while continuing to test. If you succeed, start focusing the frequency. Post a week? Send five posts a week? Or try different types of content -visitors, upgrade, multiple blogs. There are many possibilities.
Once you figure out how a specific channel work, record this process and give it to a smart person in the emerging empire, and then explore the next channel.
Unlike the entity Cinnabon store, the reason why e -commerce is surprising is because it is easy to expand. Take time in the marketing world and see its scale in front of you.
Marketing Woocommerce Store
One of the best things to run the store on WordPress is that you can access thousands of free plug -ins. Try to use Yoast SEO and Monster Insights for content marketing. Both are free and powerful. Yoast will improve your SEO efficiency, and Monster Insights can help you track everything in Google Analytics.
I also like Jetpack’s promotional function, it will automatically share new posts on your social network Essence
Mailchimp is a free service. You can use it to keep in touch with the customer. I recently started using Bonjoro. It synchronizes with my Mailchimp list and prompts you to create personal welcome news for each user. This is a very unique experience I am trying now.
You don’t need to use the above, because they are just oneOne starting point.There are thousands of!Find the way that suits you and your brand.Happy sales!
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Lift Summit, June 19th to 23rd
Have you ever been with other shopkeepers?
Or other people on the Internet? The trend is to only talk about tools. \”Where can I buy this plug -in, but cheaper?\”
Talking about the tools, but sometimes we talk too much tools.
We should keep talking about e -commerce. How do we get more customers? How do we retain customers? How do we let them order more?
I will host a name from June 19th to 23rdFor the free online event of Lift OFF SUMMIT, and interview 20 experts to learn how to get the traffic of the online store.
