It is a dream of giving up our daily work to start our own career. But few of us have the courage, let alone perseverance and persistence.
Some people refused to let their dreams die. Meet Monique Bernstein and Eli Zauner, the common owner of Universal Yums. This snack company was established in October 2014 and experienced several storms, but eventually became the red pole of gourmets — also, surprisingly, Redditors!
Reading to understand how a couple converts small investment into unique subscriptions. Suggestions.
a simple snack subscription, cleverly ingenious Turn
Universal Yums claims to be a company that provides \”snacks from different countries/regions per month\”. Subscribe to snack boxes every month may not be new, but the difference here is that every month,
boxes are based on snacks from different countries
.
For example, some boxes in the past are full of hand -selected potato strips, biscuits and chocolates from Italy, Thailand, Germany, Japan, and France. According to Monic, more than 20 boxes have been sent so far. Regarding the problem of re -visiting the country, she said:
We will eventually have to repeat some countries. When we do this, we will look for different products, so that even if the country is the same, the product [will] is new.
In short, GM. Or, more accurately, it is in a box. A very delicious box.
, so it is indeedIt is suitable for the theme packaging box. They cannot ensure that they will satisfy the taste of
each person, but they can determine whether this can represent the flavor and style of that country well.
经过口味测试和团队批准的零食被卷入一个每月订阅盒中，有两The size (at least six or twelve snacks), and the information manual compiled by Monique. Then their subscribers enjoy food.
The working principle of the universal yums -snacks from all over the world directly enter your abdomen.
How to grow in $ 2000 into a successful company (and why Woocommerce is most suitable for them)they were the same after dinner It started at night
.
Each of them invested 1,000 US dollars from their own savings account to start a business. On websites, hosting, initial inventory, and special seal for its transport boxes. They \”basically no expenses started,\” Monic said.
Universal yums (@UniversALYUMS) shared posts
Pacific Standard Time December 8, 2016 2:02
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In the initial study of the platform of the website, Eli said that he spent a long time looking for the regular billing function and front -end control he wanted. In the end, he encountered woocommerce, and the rest was history:
I chose Woocommerce, because WooCommerce subscription has a lot of excellent features, and the price is very affordable, and the Woocommerce platform is very customized. The most important thing is that there are such huge user bases, a lot of resources can help me learn, and there are many extensions that can solve the tasks I want to complete.
ELI’s biggest challenge is to customize the website based Some PHP and JavaScript, and a large number of HTML and CSS \”but in October 2014, Universal Yums launched pre -order, and the first box was shipped in December that year.
Since then, Monique and Eli have quit their jobs, and they are committed to their ideas. UNIVERSAL YUMS eventually became too big for ELI’s apartment in Cincinnati, so the two moved from there to a new warehouse in New Jersey. They now have several employees. As of this year, Universal Yums’ revenue has reached seven digits
.
What they learned from millions of sales, and the dead Reddit hug
It is not easy to expand sales to one million, and it takes time and a lot of efforts. But the business did get a little help from an unexpected source: Reddit.
Eli published the website to R/ShutupandtakeMymone in 2014, and almost 200 orders were generated almost immediately -Monique later called her the first time \”this will be successful\”.
Then, at the end of 2016, Monique carried out AMA on the business at the end of 2016.访问者和新订阅者的涌入在大约30 分钟内使网站崩溃（开玩笑地称为“reddit 死亡拥抱”）：
这很有趣，因为我I was busy answering the initial question, so that I didn’t realize this. […] I went to Google to analyze and found that thousands of users used at the same time.
The website was once (and still) was custody by WP Engine; even if there was only a little notification, they could make emergency migration to restore the site. Good to them!
In additionIn addition to the preparations for the torrential torrents, ELI said that the team has learned that it is
these small details make them distinguish with similar business . They do have competitors, but UNIVERSAL YUMS follows their unique mission: introduce the country, culture and people to customers in an interesting and interesting way.
One of the methods they do is to use
information booklet contained in the packaging box every month . Monique spending time writing and design booklets include trivial matters and historical facts of the country, as well as descriptions of snacks. Elie said:
[Monique] Want to develop herself to become a writer. In the beginning, these booklets were a good way she did this. Now, they are a huge asset for our business, because they provide a lot of interesting information about the countries we visit every month.
Ukraine is delicious!
. This will make their subscribers come into contact with the products they may never have the opportunity to try without paying a lot of fees or waiting for a long time before they can be imported.
All these points are added to create an experience that cannot be found anywhere in other places
-the delicious, interesting and educational experience.
ELI recommends that others in the same way focus on their small details:
Try to add your own \”unique\” style to any product you sell. Anyone can put things in a box and try to sell online. What can you do make your business better?
Will you write a handwriting thanks for each order? Wrap it with pink thin paper? Put a free gum in each box? Small details are important -much more important than you think!
The best suggestions for entrepreneurs full of hope
] We asked Monique and Eli the best suggestions for anyone who considers their entrepreneurship, whether it is subscribing mode or other models. One of the best secrets actually comes from Reddit Ama, Monique talked about
to save money through DIY ways to save money
:
Learn how to do everything yourself, unless you can’t do it. We have little outsourcing. In addition to saving us, it also allows us to make better decisions on how to outsourcing in the future.
Today, you can build an amazing website without contacting any code. Check WordPress and find a host that can install it for you. Many people are installed with the accompanying software packages. Next, choose a topic for your website -spend some money here.
If you read enough or have a good teacher, you can build a good -looking website within 2 weeks.
both mentioned some of the mistakes they made in their early days, communicating with the supplier Lack of e -commerce background. One error learned from Monique is waiting for too long to hire someone to help the business :
We have waited for too long to hire our first employee. We finally feel that we are always behind because we don’t take anything from the plate.
There is a subtle balance between doing all this and helping others to help you. Monic’s best suggestion? Do it yourself, so you know what work needs, and then you will feel more comfortable.
This subscription -based snack business is an inspiration for all of us
How to develop the business concept of lunch time to the subscription business seven digits This really inspired us
. If you have been considering doing similar things and make the success of Universal Yums become your try!
What do you think of universal yums? Do you want to show off your Woocommerce subscription business? The comment is open, we are happy to listen to your opinions.
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