Two ends of the Pearl Street, central Bardeo, Colorado, you will find that half of the same are the same Waiting: CURED, a store, wine and other unique groceries that focus on selling high -quality meat and cheese to \”keep personal connection with food\”.
CURED was opened by Will and CORAL Frischkorn (first competitive bicycle and graphic designer) in 2011. It has developed from a single store to a multi -channel business. Their 24 -member team now operates two physical stores, an online store, and even provides catering and express services for the hungry locals looking for the day of snacks or party supplies .
We sat down and talked about how they grew from a store to a veritable meeting with the cheese empire. Their story is really inspiring. Reading to understand how CURED started, how they successfully started online sales through Woocommerce and Square, and how it feels like a busy company like them.
riding a bicycle from Spanish to nearby meat Class market: How did CURED born
Before opening CURED, Will and CORAL lived in Herona, Spain, where WILL was engaged in a competitive bicycle. When living abroad, the two fell in love with the local small market, which was full of exquisite meat and cheese.
After moving back to Colorado, the two had the idea of \u200b\u200bforming an enterprise around this community market concept. According to Will,
they want to bring this \”personal and personal practice method to educate customers to understand food\” back to their home in Bold
.
From \”Governance\” At first, we definitely jumped the cliff together. It is hoped that our collective enthusiasm for food and beverages and our semi -business -friendly brain can keep things consistent in some ways when the timing matures.
The two officially achieved leaps in 2011 and opened the first healing location on the east side of Pearl Street, central Burd.
\”Our business plan was immediately thrown out of the window\”
Will said that support for CURED was immediate. Even the first day of surgery is eye -opening:
Our plan is where the two of us are there, and there are several part -time staff and a full -time employee. It was thrown out of the window in an instant. But we are very lucky, seeing a lot of support, and the theoretical concept verification of it.
When the first holiday came and passed -this is the busiest time of CURED in the year -the team was exhausted.
But they also know that they have really sticky things
.
Cured 位于珍珠街东端，为各种场合提供熟食和wine.
The CURED team grew rapidly from there. There are currently 24 employees who distribute time between store operation, order processing and packaging and transportation. As mentioned earlier, holidays are the busiest for the team, so WILL said that it is not uncommon for 4-5 employees to focus on the transportation process in recent months.Treat the West on the day of the opening on the day of the opening of 2015, for the new growth and cute little helper Wan Live
Although the explosive popularity of CURED may make Will and Coral feel Accidents, but it is easy to see why their business is so popular:
Nothing is better than introducing new cheese or Italian sausage or wine to someone and watching them shining better when trying. Our business is still very small and very personal. We are lucky to cultivate some amazing friendship. These friendship begins with interaction in the store.
From the moment you step into any store, the entire CURED team is committed to creating joy between customers and their food or drinks. It also shined on the CURED website, which is another big step in their journey.
We must feel #Cheesy today!
CURED (@CuredBoulder) shared postsPacific Standard time February 7, 2017 1:59
] Achieving the leap in online sales, and how WOOCOMMERCE integrates into it for a while, CURED tried to use the PayPal account and auxiliary checkout page to sell some products online, but Will pointed out that the report on this solution was \”painful painful pain \”, And their back -end order management is not ideal. So they started looking for better solutions and eventually discovered Woocommerce.
CORAL was a graphic designer before. We heard that he was \”very handy\” on WooCommerce \” He joined forces with a friend with development experience to build this store.
.Hello beauty!
With online release, CURED can reach several new audiences. The team found that they had provided services for locals who had heard of but could not enter, and shopkeepers who could not access CURED chosen in their areas. This also helped them get more media reports, although their honor was very high at the time. CURED’s online store only provides a small part of its two physical stores available in inventory
; Will said that their small scale and lack of resources make them unable to add their sales
everything , but they did plan to continue to expand their inventory over time.
At present, CURED’s online department is a pre -made gift basket or bundling exquisite meat, cheese or other embarrassing people A good place for a pleasant gift. Will explained:
We mainly pay attention to the collection of items or gift baskets we like. Our binding bag is a proposed combination of a good gift we think, or it provides a way to store part of your storage room in one fell swoop.
Honestly, this is a wise decision:
Therefore, if they can catch it Ready to take parties or serve in the event.Online sales allowed gift baskets and pre -selected packages to all parts of the country -and further expand CURED’s profits.
Finally, Will talked about some methods they were learning to improve the store, and proposed some praise:
Honestly, we are still trying the most effective way, [Learning] How to add recommended additional products, recommended free items, and so on. WordPress and WooCommerce provide a series of incredible plug -in and extensions, and it is exciting to see things that may be suitable for us.
Binding it with Square to facilitate payment and inventory sharing
[
123] About one year after launching the CURED store online, Will and CORAL discovered the SQUARE expansion (newly released) (newly released). Before that, they have used Square Pos for a while in physical stores, and they are satisfied with simple interfaces and intuitive and friendly characteristics.
The idea that can integrate all the inventory and payment processing of CURED into a system sounds attractive
, so the team continues to purchase the expansion procedure and replace the payment process they used online before Instrument.
Will said:
It is smooth combining the two. It is really good to let everything run through a processor and back -end hub.
Using Square extension, the team can choose the products that have been sold in the physical location and make it available in WooCommerce. entireSquare’s inventory and sales are followed, so there is no risk of selling unavailable products online (or one of the two stores). Will and CORAL can view the sales of all their products from one location.
The key The team’s love for food and the solid grasp of inventory management is not the only reason for CURED.
Will and CORAL attribute their success to their attention to details, especially the activity parts that their customers have never seen before
. We ask them to explain it in detail, this is what they tell us:
[You should] consider all the execution parts of the back -end. Never realize the existence. How can you pack it safely and quickly and easily send the items out of the door, or make sure that when a box arrives at the door, from the moment they see it, it looks like a gift?
Pay attention to small things, do not leave the blank that any customer will notice during the execution process
. If you strive to create a seamless experience, that is, the order appears on time, the packaging is neat and the packaging is composed of the correct items, then you will not leave any questions for anyone, except when they plan to come back to visit you next time.
A suggestion that Will wants to pass to any new business owner is Careful considering transportation, Especially your rate
. \”The freight is very expensive,\” he said, \”Especially in the world that is easy to rot, and you must do it right.\” Some tips that can help you maintain reasonable prices:
It is worth spending time and and. Many shipping companies talk and negotiate prices. At the beginning, you will not have too much room for rotation, but let them know what you are doing and what you want to do in the future, and propose a pricing structure that is expected to reward.
As Will and Coral learned, customers were certainly willing to pay for fresh foods that were transported to the United States, but
was limited to this
. The more favorable price helps them satisfy their customers, and at the same time develop business sustainable.
CURED is the source of inspiration for all of us (also a good place to travel in Colorado)
CURED team spent a lot of time to make personal contacts for everything they did [123 ], From their website (currently managed by CORAL and another full -time employee) to their two stores to their catering department, even local delivery (thanks to Denver Bold, a bicycle gift box).
There is no doubt that this is a lot When a happy customer, all this is worth it. A customer who wants to come again: For us, there is nothing than to receive the customer’s email or receive the email in the email. Gifts are more valuable, and they are excited about what they have.
CURED (@CUREDBOULDER) shared posts
Pacific Standard Time December 25, 2016 12:50
]
How to transform the love of the Spanish community market into a beautiful business of the Spanish community market, we are deeply encouraged -we hope that you will also receive it too Inspiration. Who knows, maybe you will be the next business we write on a blog?
Do you have any opinions on the story of us or the CURED team? Post a comment below, we are happy to listen to your opinions.
- Recommended Reading:
Offline stores to bring products to the Internet
6 you need to set up before online sales. In terms of technology
Online food stores need to be good at
How to bring handmade food back to daily life
