A person’s home is a very personal thing -people have spent most of them here to spend most of them here Time, meet with friends and family, and leave memories that will last for many years. So only
decoration this home is a kind of personal activity.
When the shopker came to your furniture, wall decoration, or home supplies store to find the supplement of their home, they were starting a process that might be very personal for them, and than buying groceries or even even Clothing is more important. If you do not admit this feeling, you may lose more customers than the customers who have obtained.
One of the ways you can better support the customer who is experiencing this personal journey is to provide strong on -site content . This content is the most helpful when adopting the page form aimed at simplifying the purchase process.
Let’s review some basic pages you should consider adding to the home supplies website, their use in customer journey, and how to perform them skillfully.
The principles of your store or a specific style background
New customers who arrive at your store may not only want to know what you sell. They may also want to know
You -the the best product, how they formed, and why they should cooperate with you instead of competitors.
Why choose to sell the page you have to bring them into your world
. This will soon introduce you to new customers -and show them the reason why your products may be very suitable. For example, the printed cloth wallpaper opens their \”About Us\” page and introduces the inspiration behind their wallpaper design in detail:
The consideration and some guidance principles will be Wallpaper customers introduced to the world of Calico. Cable Design chose a mission declaration to explain their \”urban modern\” design and its significance to all their products. The Declaration of Mission is another good way to make shopping users quickly. Before your client starts to shop
Let them know what you are doing, if they find the right production in your storeProduct, they are more likely to know immediately. Answers on information and common questions about transportation and delivery (especially large items)
Speaking of finding suitable clothes,
Some household goods may be difficult to transport, no one is compared Your client knows this more
. One of the biggest fears of your store’s visitors may be over -cost, or to take leave to manage the complex delivery process.
We recommend creating a separate page, which contains common problems about your transportation and delivery process Answer to alleviate these concerns and answer common questions. Although this should be applied to any decoration store (the customer wants to know how long it can fill the vacant positions on the wall or the shelves!),
But it is especially important for shops with furniture, flooring or wallpaper
——In that, large pieces. Answer the following questions:
Product
Delivery and delivery for a long time
How many ] Freight, or when can it be free
What may be attached to specific products or orders additional costs
How to deal with large -scale, special transportation or assembly items Delivery
How to deal with the assembly
or whether it can be purchased (that is, if you provide)
You can find on the common problem page of HIBR Examples of some very good customer problems:
additional features: Click on the problem, read the answer, and hide it again after completion.
Although these questions can be summarized to a common question answer page,
But a separate page allows the shoppers to quickly get the answer they need before entering the purchase process .
Create a separate page in your home supplies store, Used for common questions for transportation, delivery and return. Click tweet
How to return, replace or replace the product -have clear details and descriptions
Your you One question that potential customers may ask is \”What if I get this and it is not suitable or not suitable for my house?\”
Answer this question is easy to give \”direct return\”, but if you do not communicate effectively
How
, you may scare the shopper
. If you do n’t know if you can return
any
product, or customers can only exchange products that are not opened, unpacked, etc., you may also notice some caution.
The first step is to ensure that you
have a page containing return information. By the way, check your information carefully.你的目标应该是：以透明的方式彻底解释退货或换货流程——不要遗漏您认为不重要的细节，或者只会在电子邮件或Details appearing during telephone conversations.
Similarly,
You must clearly return or exchanges any costs that may be incurred , for example, if the customer must pay the freight by themselves, it must pay 15% of the purchase fee for the unclosed goods.
It is clear that the customer
cannot be returned . Whether it is assembled furniture, pillowcases used, or half of the wallpaper.
Finally, If there are multiple returns, please give the correct instructions for all possible ways (for example, if you can return the online goods to the local store). Also remember whether the local return will not maintain the same standards in any way (higher/lower purchase costs, longer return time …).
Please remember the details Explain how customers should contact you with the product that may be damaged , and your process of processing these items.
Products (for new customers) or
The new of your store’s new Product (for loyal customers)
The last page we recommend actually depends on you -the contrary, we give you a choice. We recommend highlighting the products that are being sold or the products that have just arrived in your store . Why do we give you a choice? This is because one choice may be more suitable for you. If you see a lot of returning customers, highlighting new products is more meaningful for them to highlight the discount products
… They may have purchased it.
Before we discussed here, let us see two examples. Whether it is a summer special sale or other special activities, all Square has a real -time promotion page for discount lighting:
Looking for discounts of lights or top lights? Just look at this special page.
At the same time, Juliettes Interiors have a \”new luxury furniture\” page, which show 123]
This is just in Juliet.
The page you choose here (if you just want to add one) almost depend on your store service or the audience you want to attract . If you sell mainly cheap products and you find that shoppers often come back to buy you, it is more meaningful to highlight new products. However, if you have expensive products, and your customers may rarely buy it from you, it is more meaningful to highlight sales or special promotion activities.
Basically:
If your goal is to establish a relationship with the return guest, then creating a page that highlights the latest products they want to see may be more meaningful. For one -time buyers, please attract them a lot .
Of course, you can always do these two (that is, create two pages). However, please consider the customers you want to attract first. With these key pages, your home supplies store will flourish
persuading shoppers to make a very personal home decoration journey with you. But through these selected pages, no matter how big or small they buy the goods, you can make them more confident in choosing the product from you .
Do you have any questions about the essential page of these home appliance stores? Or do you want to share your own thoughts? Let us know in the comments.
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