Our second WoOoconf was held in early April this year. What a grand event this is a grand event. Essence We have an incredible speaker lineup, wonderful lunch and joy, and all the networks we can handle.
We have shared some experience from the Wooconf itself, but we want to discuss some of the journey from \”we should do it again\” to \”Oh, see ghosts, we are actually doing\” some of it. Intersection \”The part of the journey is
Ticketing experience .
When we announced the launch of a Wooconf ticket, a new expansion has been running behind the scenes -we also released it also released One for you to use!
When we sell the tickets of Wooconf 2016, we use our own development solutions: the new Box Office extension of Woocommerce. Using Box Office, the participants do not have to leave the scene and we just go to the scene. You can register your activity. You can sell tickets, custom email communications and sign in on -site through the familiar Woocommerce interface.
[ 123] Use Box Office and host our own large -scale activities to give us a rare learning opportunity
. It enables us Participants purchased tickets and collected the knowledge that we can use in the future WOOCONFS.
Continue reading to understand what we have learned -and what knowledge we can share with you -about running a successful event website .
The importance of collecting the information of the participants on your own website
Before developing Box Office, the biggest feedback we got First, all activities and ticket options available to WordPress or Woocommerce need to be integrated with another platform. This means that potential participants are sent to different websites to purchase their tickets, enter registration information or fill in their personal information. 123]
This kind of dependence on third -party tools violates the spirit of WordPress and Woocommerce -this is not an ideal experience for our customers, and of course it is not for us.It is an ideal experience. So
, when our team started planning the second WoOconf and Box Office, we have a main goal:
Avoid letting customers buy events on the field
.
Fortunately, the box office is done for this, so we are ready It’s right. With an extended test version, we started setting up the ticket page. Initially, customers could only buy tickets to participate in Austin, Texas. The live ticket will be sold in the future.
Learn the behind -the -scenes tidbits required for the table required for the WOOCONF ticket purchase.
We set up a ticket product for entity participants called Wooconf 2016 tickets and added a variety of tables displayed at the time of purchase (you can see it above). Participants were required to provide typical detailed information, such as their names and contact information, but we also went further to provide information such as the website URL, Twitter handle and dietary preferences. This enables us to automatically customize the participating badge during the printing process and better grasp the types of food we need to provide or provide
.
The information of each participant can be viewed separately. If necessary, it can also be modified by the ninja.
A very convenient benefit before and after the event is to be able to find, view and change personal tickets. Because we have any information on hand, on our own website, we can:
]
Mark the participants as at the scene Change the work order information -for example, if the sponsors need to re -assign a work order to other employees, we can simply simply simply Change the name and/or character Change the reply of the online lunch and seminar on Friday Details of the participants, sponsors or staff in real time
The combination of this seamless sales process and the fast search option enables the tickets to handle tickets smoothly before and during the event. In the process, we have rarely encountered any small problems. Sign -in at the scene is fast and simple -it is much easier to use two (or more!) Different systems at the same time.
Use price increases and coupons to encourage ticket sales
\”What should I chargeParticipate in my event? \”This is a common problem and a tricky issue. We also struggle for this!
If we only learned one thing, that is:
Provide the participants who purchased it in advance to provide the participants who purchased in advance. More attractive prices
. But it does not rule out a preserved option for those who are in the last minute!
]
As for Wooconf 2016, as we did on the first WOOCONF, we provided the \”early bird\” pricing -essentially, the discount was only applicable to buying People.
Since then, we have increased this number 100 US dollars every few weeks, until before the meeting, we have a \”last moment\” price. People, this price is still valid.
The idea behind this is Encourage the participants to book as soon as possible
. In most cases, it works.
We provide coupons for sponsors and speakers. They can use these coupons to recommend their followers and fans to wooconf to effectively discount their tickets.
是 Although this is the case, not everyone can book immediately. So we provide some coupons to reduce the crackdown of these price increases. We provide some unique code for sponsors and speakers to encourage them to share.
They can be distributed on social media, emails, etc.
When these When the coupon is shared, it further increases its interest in wooconf, thereby increasing ticket sales
. It also helps our speakers and sponsors to publicize
They
The existence of WoOoconf, so that they are Fans will know that they can see them there.
The lesson here: Carefully consider your pricing. Even if your activity costs low, you can encourage more participation in various ways Choose to join, such as coupons, discounts, or promotions performed through other participants.
Is there any optional activities or days? Let the ticket holder choose to join or withdraw from
Many modern modernity The meeting has multiple tracks, optional seminars, and even a full -day meeting held outside the court. But the conference website does not always reflect this completely, which leads to:
Organizer aspects TrappedConfusion, when they do not know how many people will appear in each optional event or track, and
The participants are confused, when they are not sure where or how to reply to the tracks that may be limited-or may If there is a problem, how to change the reply When we plan to wooconf, we know that most activities will last for two days, and the event on the third day is optional. We want to find a way to allow participants to easily reply to one of the activities on Friday activities, and when they have problems, they cannot easily change their reply when they are unable to participate (for example, if they must catch up earlier On flight).
We can implement this by adding an option to the ticket form. The option requires the participants to choose Whether to join our developer seminar, shop owner seminar or online lunch. If the two -day WOOCONF is enough for them, they can also choose \”I will not add anything.\”
Due to the limited space, we use custom code to track the number of locations available to the seminar.
The participants were asked to explain where they would be on the third day of the meeting.
We also allow the participants to confirm the email to change their attendance settings by tickets after purchasing.
Participants can change their Friday activity RSVP through the link sent by ticket email at any time to open their positions for other participants who are interested in the seminar.
This will be returned to our participants who choose to join or exit. It also completely eliminates the confusion of everyone because we know how many people have each seminar, plus online lunch.
In fact, thanks Sign -in at the seminar two days ago. This helps us to figure out who has arrived in the participants of RSVP, and who we are still waiting for
.
Provide tickets for entity participants
and
Virtual participants with tickets
If you have a large number of followers and are hosting on -site activities, for some fans, FOMO It will be a very real thing. For those who often launch new products or have some great speakers, this will double.We want to accommodate those who cannot reach Texas but still want to absorb all knowledge and WOOCONF advantages from a distance. Therefore, in March, after our conventional ticket sales, we provided live tickets on the spot.
The banner ads of the live ticket, you may have seen it in one or two emails.
For this, We made a new ticket product for the live ticket . The ticketing field here is even more limited (because we do not need to ask for details, you can print it on badge or diet), which greatly speeds up the checkout process.
Then, on the day when wooconf began, we could use the built -in email options of the expansion program toward These tickets sends a link to the live pages.
Box Office allows us to limit the streaming media access permissions to buy only the correct type of ticket -that is, those who purchase live tickets. If you have no ticket and try to watch the live broadcast, you will see:
Want to watch the live broadcast? You can go in when you buy a ticket.
This allows everyone who wants to participate in WoOoconf to participate, whether they can reach Austin. Most of the live broadcasts are smoothly carried out, which is a huge liberation for us!
We are very satisfied with the feedback obtained in the live broadcast. In fact, After the start of Wooconf, we sold more live tickets than before . Guess all those #Wooconf tweets remind everyone what they missed, right?
Absolutely worth setting up live tickets for activities that are not all fans can participate, but if they are not If you catch up, you will miss it. You can also provide tickets for free at any time -this is even the expected setting of online activities such as online seminars. Online sales event tickets? Try the box office
Whether you are selling tickets for your non -profit organization, or are considering holding a online seminar that is limited to the invited person to spread your knowledge to potential customers, the box office, the box office The expansion procedures can make the process of collecting participants smoothly as smooth
.
We succeeded when we used it on Wooconf 2016, and were very excited, in real eventsAfter testing in the application, it was finally posted to you.We hope you can try it like us! If you have any questions or opinions on how we use Box Office or what we have learned in WoOoconf 2016, please leave us a message below -we are happy to receive your letter.
When we announced the launch of a Wooconf ticket, a new expansion has been running behind the scenes -we also released it also released One for you to use!
Because we have any information on hand, on our own website, we can
The participants were asked to explain where they would be on the third day of the meeting.
If you have a large number of followers and are hosting on -site activities, for some fans, FOMO It will be a very real thing. For those who often launch new products or have some great speakers, this will double.
Box Office allows us to limit the streaming media access permissions to buy only the correct type of ticket
