When you create a new online store, some pages and destinations are given. You know you need a shopping cart and checkout page. Your product also has the most important page. Of course, you have created a page for the return policy.
However, these are not the pages of the success of e -commerce websites. Many stores benefit from other weeds that are often ignored. These pages have almost no time to create or update, so it is worth your time to work hard.
Today we will introduce four types of e -commerce pages that you may ignore when creating a store :
\”Thank you\” page,
[ 123] Transport information page,
The \”No Result\” page of your website search, and
Your category page.
We will discuss why you should spend time optimizing these pages, how they benefit your store, and some specific measures that can be taken to ensure that they can help promote your shoppers to be paid to pay for payment. Customer -this is the ultimate goal of any e -commerce website.
Let’s start!
\”Thank you\” page If there are any types of customer -oriented contact information or request table (and you should do this Do), it is likely to have a \”thank you\” message or page that is automatically generated at the time of submission.
In addition, the confirmation page that appears after submitting the order usually shows some kind of \”thank you for your order\” message.
But have you noticed that these pages are usually a bit … what should we say … dishonest?
Thanks for the page is not just a good gesture. This is an excellent opportunity to further interact with customers.
If these pages include only one or two lines are not your own text, then you are throwing the ball twice . First of all, this page is another place where your brand sound should appear, just like other parts of your store. (You will not leave a demonstration text on the homepage, right?)
But the second, more importantly
Thank you for the end of the journey of your customer. Essence But if you treat it like thisIt only gives them one or two lines for reading and a link to home. You will never know what will happen.
You may consider some content to add to this page:
]
Reserve/ideal contact information
, if the customer is in a hurry or has other questions (for example, direct email address, phone number …) Link to your social media account
It has proved that it can help the shop’s link to the page of the customer’s page
—— if you find that many shoppers use your contact form to ask questions before buy Thanks to the link on the page to add to the content, recommendation, and case research that has social certificates, users-generated …
A simple method returning to the rest of the store
, especially if you are in it At the time of checkout, navigation was deleted for the purpose of conversion
small gifts such as coupons or recommendations for friends
Finally, sincere \”thank you\”
—— Thanksgiving can take a long way!
Most WooCommerce themes (and WordPress contact form plug -in, if you are viewing the \”Contact Us\” page) include a thank you Additional Information. However, in order to avoid changes in the update process, we recommend creating and using sub -themes . You can read more information about how to start using sub -themes here.
In your hand, our own Nicola has written a great tutorial to create your own thanks (and \”backup\” payment failure \”and so on).
. This Indeed requires PHP and WooCommerce knowledge to complete, but if you encounter difficulties, one of the developers or our Wooexperts should be able to deal with it for you. There is no problem. Pages containing transportation time and carrier information When your shoppers are interested Time or any information available to the carrier is likely to be in a shopping cart.
But this is not everyone’s idealExperience
. Think about whether they need to know whether they can order things overnight, or they cannot receive parcels from their rural areas. They add the goods to the shopping cart and complete the entire checkout process. As a result, it is found that your store is not suitable for them.
Shoppers who want to get the product quickly Send the product at the fast speed of , and they will give up.
You can save the time and troubles of shoppers, and establish a little goodwill in advance, the method is to create a page to allow them to quickly view all detailed transportation methods and speeds you available. Information. On this page, it aims to include:
The carrier who cooperates with you Some parcels are limited to some carrier)
Available transportation method
(if necessary, list by the carrier; for example, overnight, 2 days, land transportation …)
[ 123]
The speed of your order and
(for example, within 24 hours? Do you open on weekends? The order on Friday will be shipped on the same day, or it will be on Monday or Tuesday until Monday or Tuesday Only delivery?)
This will help provide a fast and simple way to answer their own questions for customers who are looking for information. You may also see that the giving up rate of the shopping cart has declined because fewer shoppers will find that you cannot provide them quickly at the end of the checkout process, or they cannot deliver the goods through their preferred carrier. [123 123 ]
Freight page: No completely ignored, just omitted
You may be able to One question here is \”Should I list my freight on this page?\” or you may question whether you should set a separate page for these rates. The answer is here: This depends entirely on you. Freight is an important reason for giving up shopping carts, so listing them can also help drive away unqualified shoppers who are unwilling to pay. On the other hand
, preserved these costs to the end may sometimes a
better
idea (even if you think you surprise your customers), because If they have already purchased it, they are unlikely to refuse to buy and agree with otherseverything. That’s why you don’t always see a separate retail commercial rate page -they will not be forgotten, they are intentionally omitted.
The best way to charge for listing is Do the most suitable thing for your store based on the test
. If you find that many customers give up their shopping cart at the last stage or on the screen, and you suspect that there is a problem with the cost, please try to put them in the \”rate\” table (even in the page of your foot link (even During the checkout process). However, if a separate page seems to cause less transformation, delete it.
\”No product\” internal search page Come to your shop shopping shopping People may not look for anything. They might browse there, because they saw an interesting advertisement, received a recommendation from friends, or clicked on search engine query.
or they may be visiting because they want to find a specific project. Maybe they have bought it from you before and want to rely on you again. Or maybe they know that you sell the industry’s products and think that your store is a good place to start looking. No matter what the reason they come to you, Many of these shoppers will use your on -site search . Some of them will be told you what they are not searching. But if the page you gave them was blank (or almost blank), you missed a great opportunity.
Your client should not feel as if they are getting lost in the woods, and there is no even a bread crumbs to track home. Give them a simple page to reset them.
The page of \”No product\” is another opportunity for the owner to miss. Just like the \”thank you\” page, it often exists,
, but the text contains is very small, and it does not explain . The shoppers were just told \”we have no one\” and then let them use it by themselves.
But through one or two simple adjustments -it is recommended Link to some most popular products or categories -you can set them directly. And, just like you can use these other pages, you will further expand your brand’s voice and experience in the entire store.
A complete guide to optimizing this page and reducing your sense of loss, please check this article.
The category page of your store
We just introduced why the category page is so important to face online stores, and how to optimize them to get better results, so we will not introduce it here again. But It is important that when you add these pages to your store, don’t ignore them , especially when they appear in your navigation. If you have a category page, it is unlikely to know what they use, especially what they are looking for. They are browsing to understand who you are, what you have, and what they like.
This gives you the opportunity to use these pure navigation pages in the sales process [ 123]. By adding social certification, education, and even just beautiful pictures, you can shorten the process and may transform faster.
To understand more information about management categories and pages in Woocommerce, please start with videos and information on this page.
These important pages can improve the performance of your store
You may be surprised by the effects of these four types of often ignored pages. From letting customers who get lost back to the right track to add the required information, add or improve any of these destinations may bring you huge benefits … But you will not know before you try it. Intersection Which one do you think of these pages is most likely to improve your own store, why? Please leave a message below to let us know your thoughts.
You can save the time and troubles of shoppers, and establish a little goodwill in advance, the method is to create a page to allow them to quickly view all detailed transportation methods and speeds you available. Information
