5 major gains in woOconf 2016

from April 6th to 8th, hundreds of shopkeepers, developers and ninjas came To Austin, Texas, do only one thing: eat fried corn cakes.

Okay, so there may be two things: eating fried corn cakes, and celebrating the world’s leading e -commerce platform at the second annual WOOCOMMERCE conference (or we kindly referred to as wooconf).

Austin, Texas, held our second annual WOOCONF, which is a event full of learning, network and food.

There are already a large number of reports about WoOconf 2016. In the next few weeks, we plan to provide more content, including speaker slides and conference videos.

However, when you wait, we think we should let everyone see what our team has obtained from this activity -especially the five largest educational gains .

In -depth understanding of the behind -the -scenes story of our second WOOCONF, and further understand the central theme of our speaker’s speech this year.

The goal of wooconf ] We welcomes our participants to participate in WOOCONF 2016: study, develop and sell.

The goal of our second meeting is to give the owners and developers using WoOOCOMMERCE a chance The platform, surrounded by experts and fans. We also want to give everyone an opportunity to expand their horizons, whether it means to contact us (awesome!) To establish contact with other participants.

WOOCONF aims to be an excellent opportunity to become a connection, learning and development skills, whether you are just starting the owner or experienced developers.

Considering these goals, we provided Wooconf participants with two days and a whole day, plus the third day of bonuses, including optional seminars and online lunches. Of course, there are joy time and party! Everyone has a lot of opportunities to learn, connect and play happily.

I learned a lot of things … From its appearance, it is also very interesting.

You can get the highlights of the first and second days here.From all the feedback we hear (and it is still emerging), it sounds like everyone takes some things that are a bit different from Wooconf.

For those who are not present, cannot catch up with every meeting, or just want to review, the following are the five largest gains from our talented speakers

.

The first point: the best practice should not always be Your Practice

This is what we have been saying on blogs: This is not the most informed of the notification of the notification Good things, but do your your store,

your

customer and your success is the most favorable thing. We are glad to hear our talented speakers have issued this statement many times. In fact, we heard this in the first speech of the PEEP LAJA in Conversionxl .

PEEP quoted the common conversion optimization best practice and the A/b test list, and told the audience Just because they are very common, it does not mean that they will work for you. Best practice is more like common practice. They are not the best. #WOOCONF

-Christian Rumscheidt (@crumscheidt) April 6, 2016

PEEP emphasized

its own

business The importance of creating process. Instead of trying different optimizations based on the suggestions found online, it is better to find out the problems in the store and test multiple solutions until the solution is found.

\”Optimization is the compound profit of growth.\” @Peeplaja #Wooconf Pic.twitter.com/w6r4wnxymp

– Dave Lee (@RTWDAVE), April 6, 2016

We heard other spokesperson repeated this again, and they repeated the importance of your store test solution based on . Hearing so many experts emphasized that this is exciting, which is consistent with what we have said on blogs for several months. It even conforms to our support: Our Ninjas and Wooexperts can help you find a solution that is suitable for

you

, not just an effective solution.

This is why we provide ninja and Wooexperts: Some things may look look

suitable for you, but it may not be simple in practice. Don’t be afraid, we are ready to help you.

This emphasis on the correct fit penetrated into personalization, we also heard this in many conversations -but we talked about this later.

Emphasizing \”help\” rather than \”sales\”

One of the biggest ways to achieve this goal is to emphasize this goal to emphasize helping your potential customers through

Instead of simply speakers sold to them

. We heard that it needs to increase value, not just to provide something and a huge change in mentality. We heard this hint in Mirace Wanzo’s conversation on Facebook advertisements that she could discuss it more effective even if it was a paid advertisement even to start dialogue. As she said, if you have a highly attractive advertisement, you can get more social impressions, which makes you \”worthwhile.\” As the speaker Miracle Wanzo emphasized, increasing value can even make Facebook ads more effective.

This topic is the main focus of Mattomte’s speech, which is appropriately named \”Stop Sales\”. Start help. \”Matt compares the sales staff as a lion, and compares potential customers to innocent gaze. It talks about how the traditional predatory sales model scares the buyer away.

Matt emphasized that it needs to help your potential customers, instead of providing a hard sales that scares away. Just as you may have alreadyAs you know, there are many ways to do this -whether it is simple things such as websites such as rich information, or things like online seminars.

Do you want to be regarded as a lion? maybe not. He also gave up this gem about the cold phone, and how it was outdated: The cold phone is like the French kissing strangers #Wooconf

– Erica Schaaf (@Ericaschaaf1) April 7, 2016

very

. The website of Nordstrom tried to predict what kind of clothes she wanted, and the result was a failure.

The lesson learned here is: customers want to get

true

help, If you can’t do it, don’t disturb.

[Email \u0026#160; Protected] Said that customers are now looking forward to personalized, tailored and related business. #WOOCONF PIC.TWITTER.com/mlos0v2af5 – WooCommerce meeting. (@Wooconf) April 6, 2016

You can’t do everything, so do the biggest thing to affect If you are the owner, you will Can’t do everything. You may

want to do

everything, but the fact is that you must choose things that have the greatest impact on your business and focus your energy there.

Many of our talented speakers shared their secrets, that is, what to find can have a maximum impact on your store, or find a method to maximize a specific activity to the maximum activity to the maximum activity to maximize the maximum event. Impact

.

When Dustin Stout talked to the owner’s content and social media, we listened He talked about this. Dustin said, instead of choosing every networkOr every marketing method and invest in it, it is better to choose two or three and \”in -depth\”.