How should your industry affect your store’s homepage customization

From the moment the visitors saw the page at first glance, they had an impression of you, your product and your company. They usually decide whether you can meet their needs in a few seconds … or whether they better spend time elsewhere.

The store’s homepage has no perfect way to display \”We have what you want\”. Instead, the goal of

stores should customize their experience based on the customer’s shopping situation of their industry . This can bring a better experience for everyone -shoppers and shopkeepers.

Let’s discuss why you are worth your industry when you add or custom elements on your store’s homepage, and check some popular store types to see what they do to communicate with customers specifically to communicate with customers. Essence

Why your industry (and its customers) should affect the home page design of your store

As we mentioned, none Methods allow each store to convince potential customers to buy. If so, many marketing companies will close.

The needs of customers shopping in clothing stores are very different from the demand for customers who shopping in food stores Essence These shoppers may have different degrees of urgency, budget and taste. Even the preferences of the same person will be very different because of the goods they buy.

The huge difference between this preference and demand should always flow to the design of the first thing that potential customers see: your homepage

. Shoppers who are urgently needed for food will not make a good response to the homepage of product design that are specially transported. Those who look for luxury goods will definitely avoid the seemingly cheap store.

\”This is not what I want.\” In other words Several different ways do this.

Let’s explore our meaning through some examples you can apply to your own store.

Fashion Store: Building a long -term relationship for small things

Fashion store is one of the most popular industries supported by Woocommerce. From makeup to clothes to clever accessories, we have seen all this -and learned a lot from them.

For the fashion industry,

These stores mainly pay attention to establishing long -term relationships with customers

. They do not want the shopper to buy a pair of pants and never come back. Their purpose is to produce products that allow customers to buy all pants, and transform them from ordinary customers to brand loyalists. Establishing these long -term relationships from several small steps, the homepage of ordinary fashion stores should definitely play a role in it.

Use your homepage to establish or increase brand loyalty through the following ways

:

Add the photos of your product in use
• so that the shoppers have appropriate proper And accurate expectations

Highlight social certifications such as Instagram or tweets

• , which helps to establish the legitimacy of the brand. At the same time, display your product appearance in \”real people\”

Clearly link to your return and replacement policy

• , which helps new customers feel better when buying goods without trying it on (especially if your policy is great! )

Show a large number of new products

• , let the returning guest know what is fresh (and not tired of seeing the same thing over and over again!) [ 123] The popular makeup brand ColourPop pays attention to the customer’s happiness and the real appearance of things on its homepage. 123]

COLOURPOP uses social certification as a means, so that the new shoppers are confident That is to say, first -class. You can also see the same \”real appearance\” concept on the QUERO Handmade Shoes homepage. One of the large full background sliders clearly shows a pair of Spanish handmade high -heeled shoes on the real people’s feet.

In short:

The homepage of the fashion store should help the shopper understand the appearance of your product on them, not just hanging in their wardrobe or sitting on the shelf in the bathroom

. This is a key step to establish a long -lasting relationship to win lifelong customers.

Consumer electronics stores mainly attract those who are looking for the latest products or the hottest technology. In short: their audience is a person who wants new things, and they

now want.

Although other industries may adopt a more leisurely way to design their homepage, build their brand The story is distinguished from the competitors, but this is mainly wasted on e -store. Use your consumer electronics to design straight to the theme, and directly display the most popular products from the homepage. From the first second of your visit, you can see this in the Duracell Lighting Store. The cost savings of LED lights are currently popular topics, so their LED outdoor light series is greatly emphasized:

If it is a new and popular topic like LED lighting, please use it, please use it The link is highlighted to grab these products, just like Duracell.

At the same time, Australian electronic product sellers iWaveit uses many homepage sliders to display new products and special products in the field of technology, and provides detailed pricing and providing detailed pricing and for a single product list below. information.

These introduced slider images all show new things of technology —— And iWaveit store. The space below is specifically used for the product itself, allowing shoppers to quickly find the exact product they want.

Some consumer electronics brands may only sell only one or two products, so there will never be \”what is new\”, only \”what do we have.\” This is not a problem, but this means that you need your news to pass more attention to long -term interests,now

popular things!\”.

This kind of news can be seen in the Rotimative bread machine store:

The homepage of this electronic product focuse All of the specific advantages in this image will be related to long -term. Its main points are: Consumers looking for electronic products are most likely to take the testThink of products and how they adapt to their lifestyle, whether it is now or long -term

. Seeing this message on your homepage, you are more likely to see higher sales.

Provide home supplies or decoration? Put your news in front and center

Not long ago, we talked about the importance of finding the niche market for your online store. Most stores selling some home -related products have found this niche -maybe they focus on specific types of decoration, or sell luxury furniture of their own brand.

With this niche market, You should publish messages on the home supplies or decorative homepage, so that your profession is clear at a glance . This may mean:

Add a \”Declaration Declaration\” near the top of the home page design

; because you may not have a brand awareness, this shows the profit of your operation. Base market and your goals (save money for shoppers, etc.)

Use photos and/or products that support this statement

-For example, if you focus on economic affordable wall decoration, You should directly provide product photos or point to the actual (economic affordable!) Product page link

When you visit the All Square store, you will

immediately
• Knowing their profits What is the base, because they tell you:

The mission declaration of all square It is the first thing you see in the store. This history has also inspired some confidence.

Another niche store Calico Wallpaper used the wallpaper photos they linked from their homepage to their destinations at different action stages. This is a bit like two birds, a stone type settings: get the right information in front of your customers, and display the products you sell and their differences. The beautiful wallpaper photos are used to link to important destinations, and they have attracted the shoppers since the first minute they spent on the homepage.

In short:

Decoration and home supplies stores should immediately clarify their niche or mission , which can help shoppers know what they will find accurately, or whether they are correct The place starts. This helps to set the actual expectations and keep your distance from other similar stores.Food or beverage store: Stories from the first page

Almost anyone can create an online store now (this is indeed not a bad thing!), Followed by continuous and extensive claims, now now Most of them were ignored. “有史以来最好的！” “独一无二！” “你在其他任何地方都找不到这个！”

[ 123] Food stores, coffee brews, and even restaurant websites have sufficient reasons to make these statements: they are equipped with talented cooking experts, they may

create things that cannot be found in other places that cannot be found in other places. Essence But simply speaking, \”Our is the best ever in history.\” It is unlikely to be convincing — can you really blame the shoppers and feel a little tired?

The best way to fight with this suspicion is to take different methods completely.

Sales your story to your client instead of your proposition

. In order to eliminate suspicion, please use your homepage to sell your story to your customer instead of your statement.

Click tweet

We mean to use your homepage to create a story about your food or beverage company -your product comes from Where, what inspires you to create them and what prompt you to cook incredible food. Your story should be so fascinating to attract potential customers and want to know more information.

You can see a lot of amazing examples of this storytelling on the stores we have on the food store website, such as the local story of Milton, which starts with \”Always Change Agriculture\”: [123 ]

No one can claim Not everyone can say that it comes from the source of sustainable agriculture. Stories like Milton make them distinctive.

To tell the story on your homepage of your food or beverage website, try

:

Use at least one from you from you Real photos of the workplace or preparation area , this will allow visitors to immediately understand your identity (small coffee roasting machine, growth company transporting fresh food …) Move on the text on the \”About Us\” page to the homepage part , may be covered on the photo or below the product link

Use a lot ofProfessional photos , whether in the background or elsewhere -this will help new visitors to better understand all your contentIf you tell stories in a fascinating way of winning Without confidence, please

Cooperate with professional writers

-Freshy writer can usually help you and turn your ideas into marketing gold!

When your \”release\” product is digital products or you sell your time, how to stand out

• So far, the industry we introduced What is common: they transport the real thing. In addition, they also have these physical products photos , and their work space, employee or manufacturing process should be shared.
• As we pointed An important part of. But if you can’t take away anything -because you don’t want to shoot a physical product -you may want to know what to use to replace them.

This may be a huge challenge for shop owners who do not provide physical products at all -for example, those owners who sell digital products or provide online consultation or booking. They may not have any photos because there are no physical things to share. Therefore,

, the homepage of digital stores must rely on different elements to succeed.

Focus on:

Put your information in front and center . Your homepage may contain a lot of text, but it is necessary to let the shopker know what you have, what you can do or what you can provide for them Writing a strong call because there is no click to click on Products or photos, you need to use your words to sell potential customers you cooperate with you

Find the image or inventory photos that will not be dispersed from your message

-Is should also be very high. Quality, not what you have seen before.这可能意味着为几张图片支付一些费用或与自由平面设计师合作，但拥有“高档”外观是值得的如果您对自己的写作或设计技能没有信心，您You should definitely cooperate with writers or designers to make your digital store look more beautiful.

If there is no product photo, these creative elements will be more important than ever before

, and your income may depend on whether they are correct! You can find more techniques for operating effective digital stores here.

When your store reflects access from the homepageWhen the needs of the person, they are more likely to become a customer

The homepage of your store is not only for good -looking, or to guide the visitors to the exact page they are looking for.
• The carefully designed homepage should reflect the needs of the shoppers. If this is done, they will be more likely to buy from you .

Find a way to build your own store to match your industry?Take a look at our Storefront sub -theme -they allow you to immediately change the appearance of any store to meet the expectations of your shoppers.With low cost and strong backbone of Storefront, they are the perfect match or starting point of any Woocommerce website.

PETSHOP is one of our newer children’s themes, allowing any Woocommerce Store to prepare for pet supplies immediately.

• Do you have any questions about the homepage of our customized store for our specific industry?Or do you want to share your own suggestions with other shopkeepers?The comment is open, we are happy to listen to your opinions.

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