The experience obtained by the shoppers in your store may from good to bad to bad to both from two to two. between. With a good experience, they are more likely to buy; providing a bad one, you may never see them anymore.
Nothing can create a good user experience (usually called UX). Some common projects may emerge in their minds: easy to use navigation, simple design, useful site search, etc. … But ensure that high -quality user experiences will not stay on the shopping cart.
Believe it or not,
The payment gateway you choose, and the display method of the gateway and its options in your store, will have a significant impact on your shopkeeper experience . If you choose well, you will have more customers; if you choose not, and … well, you can guess.
Let’s take a look at how your payment gateway changes your client’s experience in your store, and what you can do to be more \”good\” instead of \”bad\”.
How Related Needless to say, if shoppers encounter difficulties when using your store, they are more likely to leave to find better stores.
This requires the owner to create a great experience from beginning to end
, starting from the homepage, to the end of the \”Thank you order\” page. Any factors that may affect this experience, such as clumsy search or menu that seems meaningless, will make you face the risk of losing a shoppers.
Goodbye.
Your payment gateway is part of this experience you present, even if you may not realize this. If it cannot convey trust, difficult to use or it looks inappropriate, it may cause you to lose sales, just like any other elements designed by your store.Let’s continue to move forward to see some ways of your user experience of the payment gateway may affect some ways of your order, and more importantly -how to improve it.
Familiar elements help establish trust
When the payment part of the potential customer receives the order, they are more likely to doubt themselves. \”Do I really need this?\” \”Is this worth it?\” \”Is this reasonable?\”
] In this last stage, almost
The reason for panic can cause customers to give up their shopping cart
. This includes entering the checkout page but not identifying the payment method. I see any familiar logo, and even get a \”strange\” feeling. You can soothe the client’s nerves through the following ways:
Make sure you are familiar with the logo that you accept
. Any local card/payment method)
clearly display or explain any other place payment method -For example, if you click \”Use (Method) Payment\”, you will pay the customer in a different place, then the title will be the title. \”Open in the new tab\” or \”You will go to (website) to complete the payment\”
Add the security logo , but the premise is that they are real -don’t say you have passed you over. Review or use a specific SSL certificate unless you do do this
If the shopper does ——It can be sure that their wallets will be closed.
By ensuring that these elements appear on your payment gateway, or at least on the checkout page around it, you can let the shopper rest assured and complete more orders.
Sending the shopker to a different place may bring a bad experience … but it is not always not always always always In this way, One thing to consider is whether the payment gateway you choose is through the API custody or integration. If you use the custody gateway, you will remove the potential customers from your store to provide payment details, which will sometimes lead to poor experience .
Imagine the situation that may appear in real life: you walk into a beautiful, complete shop, choose the product you want, and then go to the cashier. Suddenly you are told you to go to the next door (perhaps the store you have never been to) to pay.
You don’t have to go home, but you can’t pay here.
If this happens to you in real life, you will feel disappointed or confused, or even a little worried about someone trying to deceive you. Therefore, if the shoppers have been sent to the payment platform that they have never used on a completely different website, you will understand why the shopker may have the same feeling on the Internet!123]
Due to this, transferred potential customers to the custody payment gateway Also may be a sign of trust . There are two common situations:
When
The gateway is more well -known than the store (for example, PayPal or certain regional payment gateways), and/or [ 123] In some countries/, the payment processor in different places is trusted or preferred.
If you intend to sell and transport products internationally, then understand which countries/regions trust off -site payment gateways and on -site payment gateways and make corresponding adjustments Vital to . This may be as simple as adding PayPal.
If you only sell goods in Western countries (such as the United States or Canada), please consider whether shoppers will feel that they trust your checkout process -If it takes them away from the scene and they If you don’t know the name, then they are far away from safety considerations, and they are more likely to withdraw from buying.
Similarly, consider whether your gateway looks seamless or obviously deviated from your store
Of course, the use of integrated payment gateways does not solve your problem. It is one thing to send the shoppers to another site, but it is another thing to send them to one that looks … um … very strange pages.
This is a bit like the shopping scene in the store above. In the back corner of the room, there is no light, an old cash register that can hardly be used, and a squeak chair. It seems that in such a beautiful store, right?
The experience provided by your payment gateway should reflect the experience of your store . If you work hard to provide your client page with pages that are quickly loaded, easy to switch between, and not long, then you should not have a huge single -page checkout that is difficult to navigate and it takes a long time to complete. Load Your checkout It looks .
-instead of simply put it in it. Therefore, if necessary, it should match the style appropriately. A fashionable and simple store should have a fashionable and simple payment page, right?
Multiple screens may be annoyed or dispersed in a hurry
This may be Maybe
Is it possible to have your payment gatewayThere are too much relationships, but still need to be considered.
Some shop owners claim that single page checkout is the best way to optimize conversion, while others say There is no difference. Obviously, there is even a better war about which better war (who knows?). But one thing is yes:
If your potential customers are in a hurry, you have to click multiple pages to slow down their speed, annoy them, and even disperse their attention
‘s attention on the attention of Essence This is the place where a single page can be benefited: it keeps the shopker always in one position. This is the case if you use or provide a different place for multiple screens involving multiple screens. Not only do you send the potential customers, but also send them out through a bunch of different screens and steps. Therefore, if their patience is exhausted, you have no chance to let them come back -they have left your store .
Whether you make a multi -step check -in or custody payment gateway in the store, please consider how it may slow down the speed of your shoppers.
Finally, consider how many laps you let the customer skip, including registration
] Finally, you have to consider:
The gateway you choose (or your store settings!) May make the shopper willing to pay for it to give you money
. Some visitors to the error messages and perception of \”weird\” were very low during the checkout process. If they encounter problems, they disappear, and you can’t let them come back. Even if they do something wrong, they will insist that \”your checkout is broken.\”
The problem during the checkout is more likely to be considered that your store is \”broken\” instead of making mistakes for shoppers.
Carefully check the settings of the gateway and make sure you are satisfied with the way it bid for customers during the checkout process. Look at the address verification. If it is not adjusted, it may be very strict (for example, \”130 n main\” can work, but \”130 North Main\” does not).
In addition, please consider any other special requirements you may put forward in this process. These requirements may It will affect the experience of the shopperEssence Registration is a major event:
Sometimes it is meaningful to register all shoppers, but it is not always the case
. If you need a account for purchase, you may leave the shopper, please try to enable the visitors to check out. In Woocommerce, just check a box in the settings.
Your attention to the user experience should not only stop at the shopping cart If you have taken measures to design a beautiful store and create amazing for your shopkee Experience, of course you don’t want to throw it away in the end. By considering the relationship between UX and its payment gateway, you will not have to do this -you will receive more orders than abandoned shopping carts. Looking for more techniques for designing the overall checkout experience? This Smashing Magazine article provides you with great examples and ideas.
We hope that this article will make you think about the user experience of the payment process. Do you have any questions or your own ideas? Welcome to share in the comments at any time.
Your payment gateway is part of this experience you present, even if you may not realize this. If it cannot convey trust, difficult to use or it looks inappropriate, it may cause you to lose sales, just like any other elements designed by your store.
