Email marketing is a strategy recommended to all ages and scale. The reason is clear: It is usually a strategy with the best return on investment by the enterprise itself, and the cost of creating and sending to the list is relatively low.
The advantages of email are obvious: it is cheap and effective, and it opens up direct communication channels with customers. However,
does not always know how to start using this strategy so that you can get many benefits.
The first time you get involved in email marketing should include some selection strategies that have proven to be beneficial to your store,
instead of investing and creating dozens of activities immediately. This method will keep you focus, reduce costs, and make things easier. Let’s take a look at the first five email strategies you should try for your online store, from the basic \”latest news\” message to a targeted request sent to specific customers.
Display regular emails of new products or content
\”Monthly Communication\” has been the main content of email marketing for a long time, and also There are sufficient reasons: This is a wonderful way to keep customers in touch and encourage repeated purchases.
Of course, with the development of emails, the formats and frequencies of these repeated messages have also changed. Essence Some large stores now send an email of a size every day to promote new products or weekly sales. Other people choose a quarter of the season to read a few minutes.
The correct frequency of the update will be judged by yourself. However, the core of the first recommendation strategy is
to keep in touch with your customers recently added to your store’s products or content
.
Let the shopker know what you have added recently -let them click in your store.
When adding one or more new products each time, reminding registered customers to receive emails from you
. Even if they are not interested in specific items you add, keep in touch may remind them that they have never completed the last purchase, or they plan to see what other inventory you have recently.
If you do not add products often, you can also send emails when adding new content, or perform other operations in your store
. Add blog postChapters or some great new users generate content, such as photos or videos? This is worthy of an email, and it will make the subscriber click again.
The follow -up email to your customer after purchase You from the online store The email communication received sometimes makes people feel a little … cold. Except for the necessary \”we have received your order\” and \”your order has been shipped\”, there is no communication, no life, no …
Humanity
.
Customers do not like to feel like a number or US dollar symbol. Fortunately, there is a way to solve this problem (and create a more humane email experience).
Your client should not be in darkness after ordering. Follow them again to maintain their interest.
Emails by WooCommerce, MailChimp email marketing account and our Mailchimp, you can create an email sent to customers purchased in the recent period .
Use this only trigger message sent after purchasing, you can:
Ask the customer how their order experience
(\”What will you bring you bring you you bring you you bring you Are you troublesome? \”)
Require specific feedback , for example. If you just added a new/changed content to the store
Open the door for comments, questions or opinions (\”What should we add next to our store? Suggestion? \”
In addition, you can set this message to write in the first person (and send it from the personal email address), so it looks more humane than order confirmation or delivery email email. This is what WayFair did when anyone who ordered the floor sample from them sent a follow -up email:
]
Wayfair comes from the real person from the real person from the floor consultant, and write it in the first person. Most people don’t think they are automated!
] You can learn more from this MailChimP knowledge base article about its working principles and how to set more information.
Special emails containing transactions, discounts or coupons code We have already said before, we will say it again: shoppers like it very much. This makes the next strategy’s almost no effort. A wonderful strategy for customers to return to your store is to send them incentive measures such as special, discounts or time -limited coupons code
. The attractiveness of savings is often unlike, which will lead to more clicks and more purchases.
But remember one thing: when you first started, using this strategy carefully may be wise. If you offer coupons or discounts every week, Unless
you promotes, shoppers may not buy it from you. \”Since I can wait for another week to save money, why pay the full price?\” They might think.
Consider leaving these special products to the release of new products or holidays ——It will make the discount look sweeter. On that note …Emails that regularly sent around events, seasons or holidays
holiday, especially winter holidays, especially busy for online stores. With the strong requirements of shoppers for gifts, seasonal products and occasional discounts, this has generated a strong demand for emails that publicize what you are happening in your store.
Study or consider which products you can be promoted reasonably before the upcoming activities, seasons or holidays
. If summer is coming and you sell a swimsuit, it must be the reason for at least one email (if not a few). If you transport delicious self -made biscuits, prepare to send emails in the national biscuit day. The list continues. Summer is about to start? This is the best time to promote the beaches and sleeveless dresses of your store.
Each store will have different peak times to promote its product via email
, whether it is multiple times a year (such as clothing, each season will change), or it is still in the same season), or it will change each season), or it will change each season), or it will change each season), or it will change each season), or it will change each season), or it will change each season), or it will change each season), or it will change each season), or it will change each season) or it will be changing) or in the same season. A main season (such as lawn and garden equipment, early spring).
One of the useful methods to plan these emails in advance is to set the editing calendar. The following is how the calendar helps you plan your email in advance (even your other content!) And let everyone go on track.
Email that re -participate or \”return\” The last strategy we recommend is more targeted than other activities. In fact, it is you nowIt can be set up, but it is sent in a few months. Earlier, we suggested sending subsequent emails to customers you purchased to collect feedback or just sign in. This idea is similar, but its goal is to attract customers who have not purchased from you for a period of time .
It may be tricky to get a second (or third time) sales. Keeping your mind sober is the key to overcoming this. But some shoppers will ignore or ignore typical marketing information. This is why it is highly targeted and personalized. \”We haven’t seen you for a while, try again!\” Email can be more effective.
This is an example:
This electronics The email provides transactions for previous customers in exchange for returning hosting services.
By dividing your email list according to the time and time of the customer’s purchase, you can send messages to customers who have not purchased to you within six months. You can provide them with a glimpse of new products, and even provide discounts for them next purchase.
Another idea is to send a series of emails, not just one
. You can start with the basic \”already for a while\” email, follow up the news of new products or functions, and then provide discounts or coupon codes.
Repeated purchase may be challenging, but creating this email strategy and automating it! -The take a step in the right direction.
These are just the five ways you start email marketing Email marketing may sound unstoppable and complicated at first, but starting from some selection strategies, you will be able to manage Your efforts will increase your profits step by step . Do not tie into an e -mail -just choose one or two ideas to see how things progress, and then slowly expand the scale from there.
For more prompts and entry help, please check Mail guide -it is designed for shop owners like you, covering everything from the establishment of your list to creating your first email. Are there any questions about using email marketing to develop your online store? Or do you have the five strategies we suggest here? Leave us a message in the comments, we have been listening.
——It will make the discount look sweeter. On that note …
