Not all e -commerce stores focus on physical products. Some -maybe it’s yours? – It is the business of selling digital products, such as audio files, books, PDFs, video tutorials, games, and even stock photography.
Stores with digital products may appear is no different from shops with physical products, but they are not exactly the same. In fact, they need to deal with it carefully and pay attention to different aspects that may not even consider.
If you are already using a number or able products to open a store, then follow some specific criteria to ensure that your customers are satisfied with their purchases . It can also help you create a shopping experience, transform more shoppers into paid customers, and even attract more searchters to your store.
Let’s take a look at some techniques that can help you use Woocommerce to create more powerful digital stores.
The existing Woocommerce store sells digital products and hopes to promote more sales? Try one page to check out.
must choose \”able\” product Type
If you do not sell physical products, of course, you do not want to set up products that do not apply for freight, tax grade or other complex rules. Fortunately, a block of a square can eliminate all these unnecessary settings.
When creating a new product in Woocommerce, be sure to click the \”\” box on the Conventional \”tab
. This will change your product type to able, eliminate unnecessary options when adding new options.
Select the appropriate architecture for your product
A factor that affects your digital products in the search engine and how they attract potential interest shoppers is their pattern marking Essence
[12]3] The mode is a structured data mark, which is used for to indicate the content contained in the page
. With the appropriate mode, a preview will appear in the search results, so that the shopper
can glimpse key information . For example, there is a product model of an online fish shop here, which shows the rating, price and inventory status at a glance:
Use the correct mode mark, you, your The product will be displayed in the search engine. （图片来源：搜索引擎土地）
[123 ] Standard products, Application/Software, and
- Music.
- By selecting one of the modes, the display of your project in the search results will be automatically changed.
Select the correct architecture when adding the product to Woocommerce, we will automatically display the correct label in the search results.
Adding this mark can help you attract more clicks and bring more sales. So this is a simple step, which is good for everyone.
Want to add additional pattern types for your digital products (eg, e -book)? View this tutorial here, only provided by WooOCommerce. Add some screen screenshots, video editing or examples
When the product you sell is a physical product, it means that it is easy: just take a few photos.
But for the able products, you cannot take a photo of what you will receive when you pass the customer to click the \”Buy\” button. Therefore,
, you need to convey the value of the product in a clearer way
, usually by sharing a sample.
Online sales or renting movies? Maybe you need a trailer to persuade the shopper to continue their transactions.
Upload short audio or video editing
- Add some screenshots [123 123] ]
Add watermark to the image
Give up the previous page/file/, etc.
Because shoppers cannot see, touch or experience digital products like physical products, you can provide them with something that can be seen, listened or tried.
These examples can also help you fill in the original sparse product page Blank -for example, screenshots can replace product images, audio editing can replace size, and so on. Make your copy of your copywriting
Speaking of filling blank: Even if there is a screenshot or sample, you may find that the shoppers still be cautious about buying digital products. This is because many shoppers depend on product photography seriously, and some people even make their purchase decisions based on it.
Another way to overcome this lack of visual \”evidence\” and make visitors believe that what you sell is worth buying is your copy. A strong and eye -catching copywriting can persuade the uncertainty shoppers to take action, especially when combined with the samples recommended above
.
What makes the copywriting attractive? Ideally, your digital product copy should include:
Detailed description What is the product and its use What do you receive (one file? Two copies? Eight copies?)
How will they receive files (
- Instant , email or two?)
- How the product will benefit them
- [ [ 123] Corporation
- The second place is the key.
- . If you do this, you will well overcome \”but I can’t see it!\” The objection.
or improve their lives -as Buffer said, customers do not buy the product, they buy better themselves
The really fascinating digital product description will explain the necessity of the product and how it will change the life of the buyer, even in a small aspect
View your settings and adjust it as needed We are on the blog on the blog A often used sentence is \”different stores.\” Wise (and true), because they explain it You customers, their expectations, and adjustment of your store and marketing to match the importance.
As you may have guessed, this is also applicable to shops with digital products: each store is different. Therefore, The rules suitable for digital products should also be different . When changing the settings of the able product, please consider the products you sell and the most suitable for your customers. For example:
If you sell a copy of the video game
, you may want to set the restriction to each customer one and the expiration date, so that the customer cannot obtain and may distribute it. Multiple copies.
If you sell e -books for business owners
, you may set up restrictions higher, so that customers can return to later.
If you sell gallery photography
, you may not have the date of expiration, but maybe you will have restrictions … vice versa.
- If your client may need to visit again in the future, please remember to change these settings.
- After adding the file, please remember to change the settings. And Note what the customer said after buying the product from you -If you keep receiving feedback saying that or the date of the 24 -hour expiration does not work, then it may be time to make changes.
Finally, let’s consider that if your store is mixed to select entities and digital products, the experience you might provide for shoppers -for example, if you sell and transport printing books, But also provides e -book options for specific title.
Selling physical products and digital products at the same time? There has never been a feat, Woocommerce has this choice.
This is one thing you should pay attention to at the beginning: If you sell the physical and digital versions of the same product, there is no need to set two different SKU . On the contrary, you can create a able variant for the digital version, as shown below:
Just check the box to create a able variant, add files, and then you can then you can then you can It’s right.
because they only get one result when searching for specific options or title, and only choose their like GridThe formula is like they choose any other types of variants (color, size, etc.).
Your digital store can go further through some optimization
No matter what you sell, woocommerce can make you do well -this includes able products. Through some careful optimization and best practice, digital products in your store can be sold like any physical product
… It may even be better.
For more detailed information about setting up available products in Wooocommerce, please check this page in our document and have a guidance video tutorial. Are there any questions about creating amazing digital stores? Or can you provide any prompts or techniques to sell PDF, inventory photos, sound clips or other of other shop owners? Comment waiting!
Next step: Buy our digital product expansion procedures [ 123]
