People use woocommerce for various things. The following is the story of The THX CO.. This is an innovative e -commerce store that encourages customers to donate to non -profit organizations in need during shopping. Hello, ThX (\”Thank you\”).
We talked about how to combine all this with this social corporate brand experience director Brett Malden, and the process of building a store using WooCommerce.
A family company that transcends profit
In 2012, the company should benefit the society in 2012. Its purpose is not only under the leadership of the belief of profit , Ricardo Bueso and his family have formed a talented team to create an online store aimed at encouraging others. Starting from the living room, moved to the coffee shop, and then gone the time behind the church office -in 2014, it became a reality in the form of The ThX CO..
The ThX team currently has eight people, including sales, finance, finance, finance , Logistics, social media, design and development. Generally speaking, they have one person in charge of each of these categories, but THX is very collaborative, and in the real entrepreneurial nature, everyone in the core team is both a few positions. Call all the successful CEOs who have sent their own invoices. Do you remember those days? 
Moral products, lifestyle brands and donations 
THX’s vision is to build a THX brand moral product series, and develop a comprehensive lifestyle brand Essence So far, this series includes fantastic Guatemala coffee and original perfume 4him and 4HIR. There are rumors that clothing follows closely, so pay close attention to this.
They believe that as a company, they are different because of three key factors: 
cost
.
Different from the typical \”price increase\” or profit margin containing the advertising sales price, THX uses a simple and transparent donation model: the advertising price of the product includes only product costs and management costs.The optional donation is determined by the customer by itself.
Add donation. We are very familiar with companies that donate X% profit, but rarely disclose each sales data. For example, if you are familiar with Newman \u0026#39; s Own, you know that they have donated millions of dollars to charities since the 1980s, but the problem is: How many charity actually given back to the purchase (pasta sauce)? \” No one heard. Every time you shop, THX will hand over the donation right to the customer.
100%(real).
Once the operating cost is paid, each dollar will be donated to non -profit organizations. The difference is the degree of disclosure of numbers. This is not a verbal service. The details have been fully disclosed. Just like non -profit organizations, THX finances have been fully audited and reported.
The benefits of WOOCOMMERCE and WordPress as CMS
Because WooCommerce is located on the powerful and intuitive C MS platform, THX can run quickly and effective quickly Online store, 
and
with world -class front -end UI design and impressive multimedia content, easy to edit, publish and maintain, and even have limited resources and technical capabilities.
not only can make effective online stores quickly run, but also uses world -class levels The front -end UI design and the impressive multimedia content that is easy to edit and release. We like the use of their journal parts and the entire website to keep them calm.
With the help of the API integration of Woocommerce, THX can seamlessly connect all systems, including:
Shipping Logistics
Performing
Inventory control
- Delivery process
- In terms of extensions and performance, WooCommerce is done well than other e -commerce platforms. On the analysis of the overall website speed optimization (image and image andWhen loading on the page) and cache, the THX Co. website uses Google Developers PageSpeed \u200b\u200bInsights tools to score higher than the target, and the user experience score is 100%.
All work processes of their back -end accounting system, and
search engine optimization, analysis, GA (Google Adwords) report.
For THX, it turns out that WordPress with a Woocommerce solution is a good choose. What WOOCOMMERCE expansion does ThX Co. use? · ShipStation Integrated · Woocommerce Additional variant image · Product Pack
· Woocommerce View
· woocommerce social login
· stripe
· woocommerce subscr 123] · Bei Bao Express
Stain inspiration from s \u0026#39; Well (making very beautiful bottle)
When talking about other websites of Woocommerce inspired by the ThX team, inspired by inspiration, They listed S \u0026#39; Well as its eye -catching visual design and smooth user experience. In particular, they like customers to customize their bottle, maybe some suggestions from THX DIY design products? Time will tell us
Seamless user experience and clear information The importance of
People always want to have a sense of control. No one likes to be stupid. They want to know where they are, how they get there, and how they return. User experience and processes are essential for users to be confident and understand their location in digital experience. No one likes to be stupid. They want to know where they are, how they get there, and how they return. UX/UI is essential to give users confidence and understanding. ThX focuses on putting the user experience first. All digital design plans begin with detailed roles, use line frames with comments, and fast prototype design and user testing for key interaction. They invested a lot of thinking and love in their information transmission, and strived to make them clear, fascinating and attractive.
The page of their \”influence\” is a good example.The cited rolling part turns the vision into reality, attracting users to spend some time to understand the great cause they can participate in support. 
The biggest challenge? Complex transportation parameters
Brett describes their biggest challenges as the complexity of the equation of transportation, which contains many unique variables. For all possible combinations and scenes, this is the most difficult parameter -based site development area.
Because the standard carrier plug -in for the use of USPS, UPS, and FEDEX is trying to use problems when the standard carrier plug -in cost of the transportation cost, they integrated the Table Rate Shipping extension of WooCommerce and provided acceptable results (although it still It is a mobile goal that needs to be fine -tuned and optimized frequently). Seven things to be considered when reading settings Use the WooCommerce API to customize the login page, and expand the traffic ThX has a club subscription option, and and Create a custom user experience by changing the default product page through the WooCommerce API. For the club login page, due to the structural method of the WoOocommerce API, they can bring users into different subscribing experiences and achieve the same features as the default WOOCOMMERCE product page. Brett said that from a technical point of view, realizing this and making it play a very important moment!
Brett shared some of the search marketing they are doing A small example, such as Google Adwords search phrase \”Coffee Subscript\” is part of their paid strategy (positioning potential customers), they also strive to share social sharing (positioning brand supporters) and their own media (for THX customers). nice one.
Read our article on how to expand store traffic.
We look forward to paying attention to the story of THX, because they increase their series, develop their brand, and further enhance their stores to encourage people to via their unique electronics Business methods are given to others. Find on Twitter and FacebookOr if you are inspired, buy immediately.
Looking for more inspiration?Sign out the display cabinet.
