[Jill Bourque) as an independent theater performer, she discovered her discovery She knows the needs that must meet: the empty seat allows the theater and live performers to pay the price.
In order to solve this problem, Jill created Rushtix, a member website planned for on -site performance and event planning. Through this website, Jill’s organizers (they need to fill the seats) and curious event participants (they are looking for a affordable way to watch on -site performances and activities regularly).
With Woocommerce, she built a simple solution and has been developing her business since then. The following is how she creates and develops \”
You must wear netflix of pants\”.
Gil transformed her enthusiasm into business
The first step of any successful enterprise is to convert passion or niche knowledge into products or services. For Gill, because of her experience in the industry, this demand is obvious.
The theater lost a lot of funds on the empty seat. (Image source: Work angle)
I am also a performer myself. I have been producing drama independently for about 15 years. One of the pain points of the theater is when you have a vacant seat.
As Jill explained, the fare is very efficient in entertainment, because unlike airlines or hotels, the price will not change dynamically.
When the theater had an empty seat at the last minute, the venue would encounter some problems:
Customers who pay the full price may be annoyed by the discount
] There is no simple way to promote
Other choices for sales discount tickets may damage your image
Over time, the discount options will indeed make you your Brand depreciation. It sends a signal to indicate that there is a problem.
According to Gill, as many as 35% of tickets are usually not soldEssence Gil turned to another source of inspiration to solve this problem: Netflix.
Netflix is \u200b\u200bvery interesting, because
allows you to access various entertainment programs at a month of cost.
There is another curatorial, they try to find out your preferences.
Use the Rushtix solution, and the customer can get various tickets for each monthly payment fee. The demonstrator with the last minute ticket released these tickets to the Rushtix pool.
Rushtix solves the problem of empty seats for theater and customers. (The picture is from Rushtix)
It is great: there is no discount directly related to the theater, so the customer will not connect the lower price point with the quality of the show.
Rushtix also provides them with ticket suggestions based on personal customers’ habits and preferences, although it is currently manual. This creates a special community around Rushtix and its special activities.
Jill starts with a simple, cost -effective implementation to prove that it can work
Once you have the idea, the next step is to build a version to test whether the customer is interested. Although it may be attractive to go all out, Gil said that making a version that will not destroy the bank is the key.
I created a very ugly website, and there is a super basic email , But people have registered. The advantage of WordPress and WOOCOMMERCE is that it is easy to quickly set, test and check whether you have products.
I really put this website together with $ 500.
Before Rushtix, Jill already had the experience of using WordPress and liked to open source -she knew that she could choose to directly modify the code and \”many people contributed to it\”, so in the future It will be easier to find help.
Jill uses Bluehost, WooCommerce, free topic and WooCommerce subscription in the initial settings. For payment, she relies on the existing PayPal standard payment gateway in Woocommerce. Since then, she has added other tools and is currently being measuredTrial new WoOOCOMERCE membership extension.
Rushtix what it looks like today. (Picture from Rushtix)
With such a lean implementation,
Jill does not have to wait for a large investment to start. As she said, they started with \”friends and family reunion, and the quantity rarely\”. Since then, based on the early success of the website, Rushtix has participated in an incubator and recently received some seed funds from a well -known angel investor in Silicon Valley.
We only took a small amount. We could have adopted more, but we did not. We just want to prove our model.
Jill contact the partner directly, rely on word of mouth to obtain a suitable customer
After preparing a simple digital store, the next step is to find the business that can achieve or destroy your business People. In Jill’s case, this means activity partners who provide tickets and customers who are looking for new entertainment.
We just get in touch with all different places and introduce us to them. Through this outreach activity,
We now cooperate with more than 400 art and cultural organizations.
Because Jill is meeting the demand for the venue, they are keen to start And add Rushtix. Therefore, Rushtix has about 40 activities to show its members a week. Finding the right team is essential for your business. (Picture from Rushtix)
On the other hand, Gil must also find a suitable customer to use this service.
She started from her mouth and let the service develop organically through friends and recommendations.
Because of her root in the live entertainment community, Gil can attract appropriate influencers to make the project successful. Mainly, a member of the founding team named Johnny Funcheap promoted this service through his website Funcheap.com, using the existing audience of potential customers interested in.
In our monthly frequent income
, we have been growing organically, growing by about 20-30%per month Essence
Gil fulfilled her pair of pair Customers and partners’ commitments should determine your destiny with the development business
Once the customer uses your product or service, their satisfaction can determine your destiny. By satisfying existing customers, you can ensure that they continue to carry out business and represent you into a supporter. For Jill, a large part of Rushtix promised to help customers find the show they would miss, and in turn helping wonderful programs to get exposure.
Another important part of the Rushtix process is the initial customer experience.
The largest transaction is the entry process. Subsulation is highly dependent on customer service elements, unlike other products, it may be disposable.
In essence, Gill found that the first impression will determine how customers think of the product. The faster Rushtix, the more likely it is to activate them to participate in the event and experience the product, the more likely they will stay with us and feel happy. \”
In order to meet these needs, Jill focuses on ensuring that new customers have a good experience and are introduced to the exhibition as soon as possible.
The process of obtaining the ticket through Rushtix. (Picture from Rushtix) In terms of partners, Gil is glad to see some meaningful success.
I think we have helped people contact things that people don’t know.
An example is a theater company called We Players. The company focuses on outdoor immersive experience and is usually in national parks. Jill asked them to propagate them on social media on the Rushtix platform and let \”a group of members leave.\” In her words, our players are \”very satisfied with the results.\”Gill focuses on learning and improvement of her model
With the start and operation of things, you may want to let your business run for several months, so you can solve the problem before expansion. Essence
We officially launched in March.
Before that, we had tested 10 months.
For Jill, the business in San Francisco has brought some challenges: There are so many applications in the market, including the field of entertainment, and finding a suitable team to join her company instead of others is proven to be tricky. Now, Jill is trying to use paid advertisements and public relations to attract new customers to Rushtix and make some changes to the products to make it easier to share with friends and use existing customers to grow faster. Once the script of San Francisco has been formulated, Gil eagerly expands to the new market. It is best to start from New York and then Los Angeles.
We want to enter the other ten markets at the same time. We have a model to support us to grow at the same time in many different markets. Anyway … Go to see the new WOOCOMMERCE display cabinet!
We like to learn more about people using Woocommerce and tell their stories. In fact, it provides them with a new home in the WooCommerce display cabinet -see Rushtix, and many other excellent websites supported by WooCommerce.
As she said, they started with \”friends and family reunion, and the quantity rarely\”. Since then, based on the early success of the website, Rushtix has participated in an incubator and recently received some seed funds from a well -known angel investor in Silicon Valley.Because of her root in the live entertainment community, Gil can attract appropriate influencers to make the project successful. Mainly, a member of the founding team named Johnny Funcheap promoted this service through his website Funcheap.com, using the existing audience of potential customers interested in.
An example is a theater company called We Players. The company focuses on outdoor immersive experience and is usually in national parks. Jill asked them to propagate them on social media on the Rushtix platform and let \”a group of members leave.\” In her words, our players are \”very satisfied with the results.\”
