If you can understand the customer’s ideas, it will be much easier to operate online stores, isn’t it? This can at least eliminate most of your guess when making decisions.
Okay, a function has built -in features in your website, which can let you close to Reading ideas. It can provide valuable insights on what your customers want, what you are delivering … or where you may not be able to do this.
You may have guessed that this sound that sounds amazing is the site search.
Your website search is not only the convenient channel for your customers to get what they want -it is also a kind of way to let you know what they are looking for Your online store meets their needs in a better way . Through regular evaluation of these search, you can not only better understand your customers, but also (maybe) necessary improvements to your store to help you develop your business.
Let’s take a look at how your website search play a greater role in your growth. First, take a closer look at its value to your (shop owner).
Learn the value of customer search -and The importance of action
If you sell shoes in an online store, you may assume that customers who use your built -in site search are looking for specific shoes. \”Sports shoes\”, \”black flat shoes\”, \”Nike\” and so on.
But what if most of your customers do not search for shoes at all? If they immediately find the shoes they want through navigation, what should I do if they are curious about the availability of accessories such as shoelaces and insoles?
Unless you check your website search, you may never guess that shoes are one of the most popular queries -or many of your customers want you to bring these items.
This can not only help you better understand the needs of customers, but also create new opportunities for you to add value to your store
.
What is your client really looking for? (Picture source: Pleuntje)
Are you ready to start your own search? let’s start.
How to find the content that is searching on your website
First of all to do
: Find a report
. Many e -commerce platforms have either search for a report system for your website, or allow the installation of expansion programs/plug -ins, so that you can track this point.
If you use WooCommerce, free extension such as Instant Search +, you can not only help you strengthen on -site search, but also record the search content. The expansion program tracks the results of results and query without results, so you can clearly see that your client is or not found anything.
expansion programs such as Instant Search + can track your website search and split it according to the type.
After the completion, you can set the site search and set the site to search and use your analytical instrument panel board Track search. You can then search for search from reporting \u0026 gt; behavior \u0026 gt; site search .
Search for search: Products, pages and opportunities Once you set up a system to track the visitor’s search,
You need to wait at least one month
. Valuable data will not be collected overnight, and it will take at least one month (if your store is small, it may be two months), a clear mode will appear.
However, once a period of time, you can start in -depth research. Pull up your report and find the following three types of search:
Product
- Page
- [ 123] Opportunities
- Let us explain what we mean in detail -which searches need to take action -a little more.
- Product search If you are willing, please think about usExample of shoe shop. Suppose one of your best -selling books is a pair of women’s shoes -moderate black sloped heels with a strap in the middle.
These shoes appear on search for \”wedge shoes\”, \”small shoes\”, \”black shoes\”, \” Wait. But they will not appear in the search of \”Maryzhen shoes\”, which is a common description of this style of shoes. It turns out that a lot of customers have left your store because they think you have not carried any Mary Zhen shoes!
You and your customers may describe the same project in a very different way. (Picture source: squid!)
These missing opportunities are exactly what you want to find
Looking for the replacement name, description, common phrase, and even very common ones that can be clearly associated with your product. Smooth error
Add the most popular terms
to your product description, or may Important/existence)
- Follow the project you adjust , and observe their conversion rate to see if they will increase over time
- Sometimes your website visitors do not use your website to search for products- They will use it because they have problems
] Page search
.
If you often search for \”return policy\”, \”customer service\”, \”phone number\” and other content This shows that the visitors may not be able to quickly find the path footnote of these answers by scanning your menu or browsing your menu. The method of solving this situation is Pages to answer these questions are more obvious in your site navigation . The \”return policy\” that often searches? Place a link to it in your foot. \”Customer service\” is the top priority? Link it to the top of your website.
It is easier to access these pages in addition to reducing search. Therefore, if you have to take a little time to configure things again, please don’t worry -your customers will be grateful.
MachineYes: If you can’t take action now, remember to use these after preparing
Now it is the real and interesting part of all these digging search data- Find out what the visitor wants, but You do not
.
Seeing what search results are zero, which is usually fun and frustrating. Intimately, because you may think, \”I never thought of carrying it, it is a good idea!\” But frustrating, because you may also think that \”I have always disappointed my customers.\”
Many unbelievable ideas can come from the browsing website search. First -relaxation. If the shopper really
what they want, they will tell you. This is the purpose of email and social media.
How should you deal with these search? Well, this depends on you. ButThen, next time you look for the way to expand the store, you can return your list (or check these search again) and select the product recommended by the customer themselves. This is almost like reading them!
Make changes (or run A/B test) and monitor improvement Once you find that the shopper is searching and not found, you will get a lot of insight to improve your online store Essence
However, if your store is large or you find a lot of data, you may feel at a loss.
Remember, it is possible to start from a young age
-You can change one thing at a time, add a new product every quarter, and so on. Work with your own comfortable rhythm.
Do not hesitate, run the A/B test -especially on those pages or on -the -faire -oriented problems on the problem In the case of search. Make a major change in navigation
may be helpful, but they will also affect other aspects of your website. The A/B or split test will make your changes more confident. No matter what changes you have made, Pay close attention to the results . You should look for:
The conversion rate of any product you add search words/keywords
will increase
to reduce the problem and help related terms BeforeSearch for pages that are often quoted
New sales
123] Finally, don’t just finish this exercise.
Customers’ needs will change regularly, so you should also evaluate your website search regularly.
Try to arrange the search evaluation and subsequent action plan once a year or two times a year. If you have a large shop or a variety of products, it may even be once a quarter. This will satisfy your customers and meet their needs to meet their needs.
Regularly check your results and continue to improve as needed.
Of course, if you receive a direct request during this period- \”I think you should add this product!\” – You can always take action on them. Don’t wait until some contents appear in the search before continue to put forward a good or necessary website change.Sometimes we hope that we can go deep into the minds of customers. Well, the insights provided by your website search provide you with the opportunity to do so.
You can provide customers with a better shopping experience by checking the most popular search, finding opportunities, and solving any problems or gaps.
If they notice these changes, they may think you are a real reader. But we will keep your secrets, friends.
Do you have any prompts or insights on the website search theme? Or do you want us to answer any questions? Comments are open -let us know your thoughts.
Title Picture Source: nicholasjon
