Content marketing has become an important marketing method for hundreds of or even thousands of brands worldwide. Since consumers’ attention is more difficult to capture than ever, the content is an excellent way to eliminate chaos, solve problems, and provide necessary education.
However, not every company succeeded in content. Someone tried it, but did not see any results. Some companies have not even tried, mainly because they are completely uncertain what they should make, or what their customers want.
In order to succeed in content marketing, your company needs to adopt a unique method suitable for your industry and audience. This sounds easy to do, but if you ask the right question -and see some useful examples -you can easily determine what your customer desires and what you can satisfy Demand, and how you can play a greater role in their lives.
Today, we will watch some content marketing examples of some popular industries and show you how to guide them how to guide them You create your own laser -centric content creation method. Ready to set off? Continue reading to understand why this marketing form requires a unique method.
Why your content marketing method needs to be unique
think about when you went to the new store to buy clothes last time, whether it is offline or offline or on-line. You may have such a question: \”How is this suitable? Will I wear it? Can this dress be matched with my existing clothes?\”
Now think about you plan to buy large electronic products or now When is the computer. Your question may be more like \”Can this meet my needs? How long will it last? Do I really have to spend so much money?\”
The question you raised in these circumstances -and you Unavoidable answers -are very different. This is also applicable to other industries and product types.
Customers’ needs varies from the situation and the industry.
This is why your content marketing can’t \”One knife cut cut \” -Why can’t you simply accept extensive advice or imitate another brand.
Your
potential customers need help and wantKnowing or wanting to know more information is unique. You decide how to answer their questions, educate them and eventually inspire them to buy. Now What to do. Fashion Beauty Brand: Meeting customer needs
Clothing, fashion accessories and personal style brands are very suitable for content marketing. Create operation guidelines around these types of products are easy -how to wear X, why try Y -but this means more competition, and your own brand has less opportunities to stand out.
To achieve success through content marketing in this industry, the brand needs to surpass itself. They need to find ways to meet customers’ expression
and
without expressing demand … even if these needs have nothing to do with the products they sell.
Let’s take a look at some obvious needs. Cosmetic manufacturer Merboline has a complete \”cosmetics trend\” content on his website. Each prominent trend provides a variety of suggestions on appearance, including close -up photos.
Meibian Education customers realize this special appearance through makeup.
These tutorials not only make the difficult \”appearance\” look simple and easy -they ensure that customers have a timely understanding of the latest trends to help them maintain the latest and fashionable.
BirchBox is a monthly fashion and beauty delivery plan. It also handles trends and operation methods in the part of their website called The Guide. This guide is tailor -made for men, providing how to choose the appropriate cleaning agent or the best swimming trunks for your body shape, and the blog post that focuses on the topic that fashion men may be interested in -such as men’s buns, barbecue small The price of tips and the best Rum is less than $ 30.
Birchbox article details how to complete the bed head hairstyle, and it can help help The product link of your goal. Like Merboline, this allows Birchbox customers to learn about the latest fashion trends -this is a clear demand. But it also plays a greater role and provides men with useful content for other aspects of their lives
. sometimesThis is
\u0026 nbsp; Even if it does not provide services in the field of Birchbox, such as cooking or clothes.Similarly, the female fashion brand Anthropology using their blog is not just that it is not just to buy any clothes. The content they created
is highly related and useful with the target audience
, including styling skills, fashion recipes, designer interviews, and witty blog articles such as \”art of fighting\”. The blog of Anthropology is related -although it is not related to the product -article.
These types of content may not sell products directly, but they are indeed Life for brand target customers
, which helps increase the value of Birchbox or Anthropologie to buyers. As an extra benefit, this unique and careful content may also be ranked in Google search, which may guide more customers to enter the store -even if they start from searching cocktail formula.
:
Fashion and beauty brands will consider what their audience desires, what they desire, Whether it is a reminder about how to make up or the specific suggestions for the female hostess. Direct Meet your own customer needs -even if you do not publicize yourself in your own content -you will build lasting and very valuable loyalty. Home Decoration and Improvement: Inspirations are all Sales pillows or gypsum boards is one thing, but telling customers what you can use to create is another thing. Home decoration and decoration companies have a unique opportunity to stimulate customers
to create incredible things with their products
to stand out, and many companies have done well. For example, home decoration chain Lowe \u0026#39; s can simply promote their sales tools or various paint and hardware. But replaced, their website has a part dedicated to content marketing, called \”ideas and methods\”. This part is full of projects that can be used in Lowe \u0026#39; s, which is difficult from simple to complex.
For example, a project displayed is the base bed base made of plywood. The project login page is full of photos and detailed instructions:
Lowe \u0026#39; s explained how to make this platform bed. Another fast video overview shows how the platform is assembled, which can help interested craftsmen determine whether it can be realized before purchasing any supplies.
Lowe \u0026#39; s has hundreds of the same project, they have completed the same thing: They allow customers to use their products Complete great things.
Wayfair, home decoration supplier, also did a lot of the same thing. Decorative houses may be a challenge, so they created a \”idea and suggestion\” section, which includes prompts, popular styles, and large photos that have completed the room, and check the links of similar products.
Wayfair provides some skills to achieve this special appearance.
However, what the content of Wayfair is really shining is its \”room inspiration\” part. Here, hundreds of real rooms created by professional designers and design agencies are classified into modern, contemporary, coastal and other categories. Visitors can click on any room to view big photos, and then click to select the product to compare or the same products in the store.
A designer room containing a link of similar products.
With these resources, Wayfair Tentacle some complicated tentacles can be and . They enable anyone to design a better home, even if they do not buy products from their stores. Points: Home decoration and decoration
Content marketing focuses on
to make complex or confusing things to achieve . How can you make other complex tasks involved in your products that look less challenging? What items can you sell for the products you sell and how do you convey these projects in the store?Consumer and business technology: Focus on growth and success
If you are engaged in the technical industry, you will know that customers’ loyalty depends on their experience. If they have a good experience in your products, they will stay with you. If they have a bad one, they will go to your competitors for a long time before you have the opportunity to help. Due to this impermanence, it is difficult to find many technical brands for long -term investment in their customers. \”Why?\” You might think. But some brands have decided to use content marketing to increase their value and andDevelop their relationship with customers to help them succeed in individuals or professional aspects.
信用卡处理商Square 选择在他们的Town Square 博客中采用这种方法，选择创建和The distribution is purely to help small companies get successful posts, not those posts that focus on Square. Provide resources for understanding basic business projects (such as payment, paying bills and bookkeeping), as well as interviews with other shopkeepers and timely articles about the changes in the industry or how to manage the company.
Selected articles in Square blog. Square realized that its role in the enterprise is very small and can be replaced at any time. Therefore, they choose to increase their own value by helping the company’s growth and obtaining very useful content . This has made their roles grow at an index level, and transform them from pure payment processors to trusted suggestions, ideas, and inspiration sources.
This method seems to need a lot of work. But
Creating this long -term value can be transformed into your business for a long time
. You can replace it with other suppliers at any time, but if your content is useful to them, customers may not be willing to replace. If they encounter problems, they may contact you instead of simply switching, knowing that you care about your customers from your content work.
Key points: Think about how your product or service integrates into the overall situation. How do you provide customers with the tools required for success
? Find a way to increase real and long -term value and surpass your single puzzle.
“无聊”企业的内容营销“好吧，”你可能会说，“这些听起来都很棒，但我的商店不卖这样的东西。 事实上， My store is really boring. Is content marketing useful to me? \” Content marketing may be applicable to any company.
No matter what you sell, there is almost always a way to create content that meets the needs of potential customers, increase the long -term value of your brand, and increase your sales. Although content marketing may not bring long -term success for each
brand, it is still worth trying -even if you think you are \”boring\”. One of the most famous stories in content marketing actually involves a \”boring\” industry: glass fiber swimming pool. River POOLS and Spas was a small local company with a decline in sales. Their owner Marcus Sheridan found that customers search for answers about glass fiber tanks on the Internet, but did not get the answer. So he started writing blog posts to answer their questions directly.
from River Pools and Spas blog.
A few years later, River Pools and Spas flourished and now developed into a national enterprise. All of this is because Marcus decided to create
directly answering the content of potential customer questions,
No matter what they are. He even talked about pricing issues and compared the glass fiber tank with the competitive model -these are the two topics that companies usually avoid. This model is a good model for any industry, especially those industries that you may think boring. Through answering questions -especially those who do not want to solve the Internet -you can make your brand a brand willing to educate customers so that they can make the best choices. Compared with some of the other content shown above, education content is also more likely to become evergreen trees, so its ranking on search engines may be higher and longer. Key points: Even the \”boring\” industry has interested followers to seek further education. Find a question that no one answers, or to find a way to make customers work better.
Education is one of the best ways to build customer loyalty!
How to find the best way to handle your own content
Whether your company belongs to these industries or is fully operating in another field -or even maybe it may not yet not yet be yet not yet yet yet yet -have exist! – We reiterate again that you should
create your own unique content marketing method . Although most fashion brands do operate in the same way, the audience of your fashion brand is different, so you should use the prompts and ideas in this article as the starting point of your own experiment.
When you are ready to find your own method, you can try the following things to start quickly:
to find questions that did not get a good answer. You can use keyword research tools such as KeywordTool.io, and even the automatic completion function of Google to find inquiries related to your industry. If you can’t find the content that can answer the question correctly, then you have the opportunity to create it.
Ask your customers what they want.
This may be as simple as adding a call -sex term in your email or current content: \”What do you want us to write next? Let us know!\”
Listen and write down to write down Feedback. Sometimes the customer says \”I hope you can explain …\” or ask, \”Can you tell me why …?\” Read these special requirements and consider how to transform them into content. If a person asks, there may be a few people who want the same thing.
See what your competitors are doing (or not).
A little healthy competition will never hurt anyone. Monitor your competitors to see if they have provided any successful content, or whether they leave a blank in the market.
Digging the content generated by the user. If you are lucky, your client will already create content about you, whether it is a simple offer or a mature project. Show off these content -of course under their permission -to seize the opportunity in your marketing plan.
Try content marketing
Content marketing may sound daunting for new enterprises, but its incredible potential has made it worth almost every industry. Whether you are selling clothing or manufacturing hardware, as long as you just study and explore, you can find a way to let you build a connection with your customers and double your online image.
We hope that all the examples, ideas, and suggestions in this article can provide you with sufficient inspiration and let you draw inspiration from it. Go out now and try content marketing in person! Or, if you first have some problems or suggestions for us, please leave them in the comments at any time -we are very happy to help you.
customers have a timely understanding of the latest trends
Even if it does not provide services in the field of Birchbox, such as cooking or clothes.
They allow customers to use their products Complete great things
. How can you make other complex tasks involved in your products that look less challenging? What items can you sell for the products you sell and how do you convey these projects in the store?
