It is not as easy as receiving the payment of the customer’s payment and observing the inflow of funds, but it does not have to Very complicated. You only need to find the right WOOCOMMERCE payment gateway for your business.
Use the correct payment gateway , you can allow customers to easily buy your product. It takes time to choose the right style, but we have found some methods to reduce your selection range and make the whole process easier.
Let’s explore how to find the correct solution so that you can focus on important things: open a new store.
Do you want to see our recommendation directly? View WOOCOMMERCE payment -payment has become simple, designed for the WooCommerce store.
The working principle of the payment gateway
You may know that you need a gateway, but you may not really understand why they or how to operate.
Let’s break down. First of all, Payment gateway is an application that allows stores to safely request payment from customers. When the customer clicks \”Order\”, it will handle all follow -up steps.
Your gateway:
Verification information.
Verify the funds of each customer’s payment method.
Approval request allows your store to issue a confirmation number.
The most important thing is to let you pay!
If you need to understand more deeply, please read our entry guide for our payment solution.
Now you have a better understanding of \”why\”, let’s see how to find a suitable payment gateway for your store.
Your first choice: Modern or Classic
All gateways have required shopkee to apply for a merchant account -a special bank account allowing credit card payment directly. Unless you have a merchant account, the payment gateway cannot transfer funds to your bank.
Many payment gateways do not need a merchant account at all
. They withdraw funds directly from the customer’s bank or credit card, verify it, and then deposit them into your account. In order to be clear, we call the payment gateway of the merchant account as \”classic\”The gateway, the \”modern\” gateway is called the \”modern\” gateway.
Modern payment gateway: easy to set They are examples of \”modern\” payment gateway -they do not need a merchant account.
Photo https://www.aprilsoderstrom.com/
The biggest benefit of these gateways is that in most cases, you do not need to change the bank account account Or you can start using anything special. In addition, integration of these gateways with your store is usually a fast process.
However, there are two disadvantages:
Modern payment gateways usually charge each transaction fee higher than the classic gateway. For smaller stores, these costs are usually not a big problem, but with your growth and processing more transactions, they will add up.
Some modern gateways send customers to pay outside for payment, which may reduce conversion.
Classic payment gateway: more troublesome, but more suitable for large stores
Wooocommerce supports a variety of classic payment gateways, including Authorize.net and Worldpay.
Compared with modern options, the classic payment gateway may be a bit troublesome. Not only do they need to set up longer and need some technical knowledge, but they also need a merchant account. If you choose a classic payment gateway, you need to find a bank with a merchant account and apply for a . Because not all banks provide them and the approval time varies from organization, the setting process may increase up to four to six weeks.
However, as mentioned above, each transaction fee of the classic gateway is usually lower than that of modern gateways. Therefore, it is worth considering how much you will pay in the long run, and whether it is more troublesome than the gateway.
You can switch the gateway at any time in the future, but this has its own consideration. The advantages of considering the hosting and integrated gateway
It is very similar to the e -commerce platform with the hosting and self -custody options. ]middle. As you may have guessed, these two options have their own advantages and disadvantages.
Trusty payment gateway The custody gateway redirect your customer to the payment processor platform to enter the payment information to enter the payment information Essence The biggest benefit of this setting is that Different land suppliers are responsible for all PCI compliance and data security . This is a thing you don’t have to worry about. If you need it, the main custody processor will get information about its compliance and safety methods.
However, there are some potential shortcomings. In some countries, non -on -site payment processors are not trusted; in other cases, they are actually the first choice. Therefore, before choosing a custody gateway, you need to understand your audience’s feelings about the custody gateway.
In addition, guiding customers to leave your website sometimes unhappy, and if it is not a gateway they know and trust, it may damage your conversion rate. Bottom line: The custody network is easy to set and is very suitable for new stores, but if the customer is unfamiliar with the processor or gives up after being guided outside the field, it may damage the conversion rate.
Integrated payment gate Go to your e -commerce website. The biggest advantage of this is
Customers can enter payment information and submit orders without leaving your store -This is a smooth and seamless experience. Of course, the disadvantage is that you need to integrate with the gateway you choose. WooCommerce supports dozens of payment gateways -for example, WooCommerce Payments is an integrated gateway -so the option you choose is likely to be seamlessly integrated. However, if you choose \”use the box to open the box\”, you may need to perform some custom programming to make it run normally. Integration also gives you a responsibility to comply with the rules and regulations of your country/region, including PCI security standards. Lack of security may make your customers face risks or make your stores be audited.
Bottom line: The
gateway integrated through API provides seamless ordering processes, but it may be more difficult and time -consuming to set up, and it will add more responsibility to you.
Reduce your selection range: starting with the price At this time, you, you Should be for the type of gateway you likeThere is a good understanding, whether it is modern or classic, integrated or custody. Now you can start to narrow your selection range and start from the price.
Almost all payment gateways charge fees, usually each transaction fee or monthly use fee. The gateway you evaluated may charge one or two fees, and may even adjust the cost according to the number of you use. 3% of each transaction may not sound much, but if you sell luxury or commodities, you may add up. Accept regular payment? Find automatic billing support If your company will provide subscriptions or membership qualifications, make sure the gateway you consider supports regular payment. If they do not do this, your client will need to be updated manually every month, which may be a huge pain of
.
We have a payment gateway table that supports subscription payment to help you reduce the range.
The gateway is also marked to indicate whether they allow them to change without cancellation and re -start subscriptions. Payment date and amount, which is very helpful for the plan to provide multi -layered stores.
View the procurement process in detail
When you continue to narrow the selection range, try to pay attention to how each gateway will appear in your store and what kind of experience it will provide for your customers will provide your customers Essence
Think about how much steps need to be taken from a shopping cart to confirm the screen. If you ask them too much, they may give up buying. Photo https://www.scan2cad.com/ # 123] Most of Requires, I am happy to show you the demonstration. This is a good way to understand how the process is actually operating in a store like you, what screens the customers will see, and which information will be requested.
Integrated gateway usually provides greater flexibility than the custody gateway, because you can choose a single -page checkout or multi -page checkout, the table field style you like, etc. -basically eliminating any potential purchase obstacles Essence
Don’t be afraid to just startWhen you open a new store, you may not want Set up a lot of time or money on the payment gateway. This is good. Woocommerce Payments is a good starting point -it is simple, reliable and secure, but it can also be sent with your businessexhibition. It is fully installed and set for free, and each transaction only costs 2.9% + 0.30 US dollars.
Because it is an integrated gateway, customers will pay directly on your website and experience a seamless and safe checkout process. You can even provide a one -click checkout through Apple Pay to speed up the checkout at the use of a platform that the shoppers are already familiar with.
It takes a few days to transfer funds to your bank account that usually takes a few days. You can withdraw money within a few minutes. The best part? From the same instrument panel management you are already familiar with. View payment, track cash flow, issue refund, etc. directly on your website.
Accepting payment is the key step
Add payment gateway to your store is issued. The key part of the previous process. Once you are ready to accept payment, you can move forward at full speed, because you know you have chosen the correct gateway that is suitable for your needs.
If you need more in -depth information (and comparison chart!), Please read our entry guide for our payment solution. Or, if you are looking for a fast and simple option, and select all the check boxes at the same time, please WooCommerce Payments for free.
However, there are two disadvantages:
Don’t be afraid to just start
