The power of discounts is not secret.
Ask any retail company, whether it is traditional or modern, they will tell you how discounts magically help them increase sales. If the application is properly applied, this is a one -seeking method of aiming more customers in a shorter time.
The reason why it works is because it produces the fear of missed (FOMO) in the customer’s mind, which prompts them to take action (purchase). Therefore, if you run an e -commerce store, then you should also try to use discount strategies to increase the sales of stores.
The question is … how do you start, what strategies do you use? More importantly, which tools can help you use them easily?
The answers to all these questions constitute the rest of this article. Continue reading. At the end of this article, you will have a good understanding of various discount strategies that may be suitable for your business and tools that can help you implement them.
You can use many different types of strategies.
We will explain some common here:
6. Attract the customer to attract customers
1. Increase membership through role -based discounts
In this type of strategy, you set product discounts based on different user roles (such as wholesalers, distributors, retailers, managers, etc.).
This is most suitable for increasing membership qualifications, and when you have different types of customers to purchase different numbers of customers according to their requirements.
For example, you can provide different types of discounts to
retailers, wholesalers and individual customers .
Example:
Udemy allows enterprise users to buy it at a discount price Most courses, so the organization can train all employees at a reasonable cost. 2. Promote batch sales through quantitative discounts
[ 123] These types of discounts give you the opportunity to create a large amount of discounts by providing quantitative discounts.
For example, if you have a bookstore, you can provide 10% discounts of 2 books, 15% discounts of 3 books, and 30% discounts of 5 books. Based on this analogy. When your
has a strong purchasing power
customers are rarely purchased in batches, this strategy can best promote your product sales.
Example:
If you have seen the discount of \”buy one get one free\” on any popular e -commerce website, then you have seen this discount.
This strategy is very popular, so that almost all e -commerce companies have adopted this strategy at some point. 3. Save time through the discount and discounts of the whole store
]
This type of discounts are usually called \”sales\”.
These discounts allow you to Save time
and the remaining time this year
focusing on other areas of business , so you can effectively manage your e -commerce store and sales activities. Example: India’s leading e -commerce giant Flipkart will organize the BIG BILLION Day promotional activity once a year.
The Black Friday promotion in the United States is another example of seasonal full -store promotion 4. Increase sales of trend products based on categories based on the discounts of categories Uh
Another discount strategy is to set product discounts based on the product category/sub -category.
These discounts are very special because they can be used to promote
to promote the sales of almost any category/subclass . You can use this strategy to promote the sales of popular products .
The discount can be provided to all customers, or it can also be provided to the selected group of customers according to user roles or other standards.
Example: Amazon often uses category discounts to discount price Sales popular products (that is, electronic products, electrical appliances, clothes, etc.).
5. Use shopping cart discounts to increase the average order volume
[ 123] These are very personalized discounts that can be provided on the product of a person’s shopping cart. You can create different discount rules from the discounts of new users, existing users, and guest users .
You can also apply various techniques in this strategy, that is,
Gives higher discounts on the value of larger shopping carts
. The main advantage of this strategy is that it promotes High -value orders , thereby increasing your average sales revenue.
Example: Leading e -commerce companies such as eBay and Amazon provides a certain percentage of discounts for each order with the value of shopping carts higher than the scheduled amount. .Household
This is not a discount strategy, but a skill that can perfectly cooperate with all other discount strategies mentioned above.
I have noticed in many studies, and it has noticed in many studies. It has noticed that it has noticed in many studies. Non -discount prices in deleting line formats will attract more people to buy goods .
You can also view its actual effect by implementing it in your WooCommerce store.
Example: Amazon showed the old price in all its product pages when selling all its product pages.
7. Use custom message on the shopping cart page for additional sales
Similarly, this is not a strategy in itself, but a skill that helps you increase the value of shopping carts that can increase the above strategy 5.
Add custom messages to the shopping cart page, prompting users
to increase the purchase value to obtain discounts. This will help sell your product upward, which is a key sales strategy adopted by all e -commerce stores.
Example:
ZAPPOS
It is displayed on your shopping cart page with full width on your WOOSTORE implementation strategy
At present, different customers (wholesalers, retailers, specific groups, special customers, etc.) come to your store and expect certain discounts and pricing to meet their needs.
Besides, clever use of the above strategy can not only meet their needs, but also increase your average average Order. So what are you waiting for? Continue and quickly find methods to provide and implement these discount strategies for different types of customers. Although this is the case, if you have any questions or questions, please publish in the comments below at any time. We will try their best to answer them as soon as possible.