The US football season is about to begin again. As many fans are familiar with, whether a team can win a game depends on the factors that almost -no matter how loud you are screaming on TV.
Search engine optimization is usually abbreviated as SEO, which is different. Any website or online store’s ranking of any given search words depends on a large number of factors from large to small. One of these factors is labels in the case of Woocommerce.
Although it is often ignored, the Woocommerce product label provides a small and necessary opportunity for your store to optimize online search. By making some conscious adjustments to your language and links, labels can not only improve your ranking or provide you with competitive advantages.
Curious? Let’s take a closer look at how the product label and search engine optimize together.
Search engine optimization \u003d how the customer finds you
If you are not familiar with the search engine optimization or SEO, there is a brief entry guide here. (If you have mastered the basic knowledge, please skip it at any time.)
Search like Google search for search like Google The engine depends on extensive standards to determine which websites show any of the given search. The complex algorithm must determine which website should be ranked first in the \”photo frame\” in one second, and how to rank other websites that provides content around this query or keyword.
SEO can help you get better results. (Image source: Moneyblognewz)
As the owner, you are completely likely to add the opportunity for any given keywords.
If you sell photo frames, you can take multiple measures to optimize your store to improve the ranking of the phrase. As the ranking increases, the number of customers who can find and shop in your store is also increasing. However, search engine optimization is a complex beast, and the rules are always changing. We recommend that you read our owner’s guideline on search engine friendship as an introduction. This is a good way. Not only can you learn the basic knowledge of SEO, but also eliminate some online chats. When you find out the optimized store
, the focus of attention.
With this, let’s go back to talk about labels and woocommerce.
What is the relationship between the product label and SEO
Woocommerce products have two main classification options: category and labels.
You may already know that the category is the main \”barrel\” you put the product in. For example, if you sell a variety of home decorations, you may have categories such as photo frames, printing arts, decorations, silk flowers and other categories.
On the other hand, the product label is smaller and more refined classification options. If you sell photo frames, you may have five different sizes or three different photo frame colors. You use the product label to distinguish the project in the phase frame category is 4 \u0026 quot; x 6 \u0026 quot; size and white frame color.
Is it clear so far? Therefore, the following is the impact of SEO on these labels: search engines rely on a large number of signals to determine your store’s ranking of any given term.
Because your product label may be most similar to query, they may help you rank in search.
Thinking like this, using the example of a shop that sells photo frames. Suppose you mark a product with the \”4\” X 6 \”framework\” and \”white framework\”. This product may also be named \”White 4 ″ x 6 ″ photo frame\”, and product copywriting also includes these key points. If the shopper searches the \”4\” white box,
,
product pages with
tags are more likely to be rowed in the results than
labels. Ahead of the name . This is because the search engine has more evidence that your page provides what the potential customers want. Although the label itself cannot achieve or destroy the SEO of your website, they can play a role in a larger picture. Let’s see how to use them to get better results.
The first thing to do: make sure you use the label
This seems obvious, but the first step is Carefully check whether there is a tag on your product .
This is a brief video that introduces how to manage product categories and labels in Woocommerce:
This is also a beginner guide to add categories, labels and attributes to adding categories, labels and attributes to Woocommerce. You can add labels to your product from any single product screen, or edit them through the product \u0026 gt; label batch application/edit them. Although the newly added label must be unique, you can reuse the existing tags into the content in your heart (when you start input them, they will automatically complete).
The shared label can be accessed through a link or login page, and we will return later, so it is absolutely wise to reuse the same tags under possible circumstances. Language used by customers
Regarding the use of labels, the first question you may ask is \”What should my label look like?\”
It is very easy to add tags and do not need to think twice. If a simple label related to the content of the post may be added, they may be added quickly. But for Wookommerce, adding random tags at will may not be a good idea.
The best suggestion we can give you is
Create and use customers in searching Tags used in the project
. Just like our previous photo frame examples, \”white box\” is not just a way to organize products ingenu — it is your potential customers that may search on Google, Bing or other search engines. This may mean Use easy -to -understand language , even if you want to \”activate it\”. Therefore, do not use the \”best ring\” (too wide -the result is too many) or \”handmade rose gold jewelry below $ 50\” (too narrow -no one can search for this!) To mark your jewelry, you You should insist on using the \”Rose Gold Ring\” or \”ring below 50 US dollars\”. Or two!
It is clear that your product will bring you better results and make it more meaningful to customers.
In addition, please remember that
There are multiple paths in the same project, so you should check the search sensitivity of all
tags . Besides -labels will not achieve or destroy your SEO, but they can help you ask questions. Therefore, if your goal is a specific keyword, make sure your label support it.
The phrase in the label should appear to help search Before you return to the store and start the product name, copy, category and product labels, before each phrase you want to rank … … Well, Don’t do that
. It will not help.
Google’s Matt Cutts answered this question in 2010, that is, how to add categories and labels to the page to help SEO, it is worth seeing: As Matt said, Google can usually determine what a page is related to the other content. If the target keyword is used several times, the search engine will roughly think that your page (product or other) is related to it.
There is no need to add each variant of the keyword you want to rank as label because it is actually not available.
In addition, if you use phrases in the actual names of the product label and the product, does not have to impose the phrase to the product description or other locations on the page . It is enough once or twice -to do things that look natural.
Therefore, although it is important to maintain a certain degree But don’t feel pressure for this. If your label shows \”white photo frame\”, Google may judge that you should rank \”white photo frame\” based on other clues, not bed racks or glasses.
Use the label to further enhance your SEO
You can use tags to do some other things to improve the SEO of your website.
One possibility is
linking to the most popular label page . You can then add the custom links of this page to the navigation menu of the store, so that your customers can easily access products with this label. This is ideal for shops with very popular labels -for example, clothing stores that mainly sell \”interesting T -shirts\” labels. The advantage of this is that you are creating a powerful target page for this keyword, rather than relying on multiple weaker product pages. If Google must decide which shirt you are the most interesting (it cannot) or which product page is the most authoritative on this theme (probably not), then it is even more difficult to rank \”interesting T -shirts\”.
You can via
through
http://www.yourstoReurl.com/tagnamehere/ Find the page of each tag. Add a link to anywhere you like, and you can start.
However, if you choose
/SHOP/
before the Woocommerce settings, you need to insert it before and before each tag. The following is more information about your store’s permanent link (and why the above links may not work for you).
Finally, another may be simply adding the label cloud to your store. We tied the product label width with WoOOCOMMERCE, so you only need to drag and drop! This will get your label on your store’s homepage (or multiple pages, if you add it to the sidebar), which can reiterate some keywords you might have tried to locate.
About the final idea of \u200b\u200blabel
Any excellent sports team has a lot Talent composed of talented players. They all have their own advantages, and these advantages determine what they play. They work together to combine their own advantages and win the competition. SEO is a bit like this. The label is just part of your website. If it is not further optimized, they will not be able to take you to the top list. However, with some attention, your label
can help you increase the popularity of the online store
, whether you want to attract customers who want to buy photo frames or clothing jewelry.
We hope that this introduction to the WooCommerce product label and SEO will be helpful to you. Are there any other questions for us? Or to add any suggestions for your own? As always, we are happy to receive your letter in the comments -please leave a message below.
