as the owner, you may focus on -and take it for granted. Increase your product selection, increase your audience, increase your employees … your name is working hard.
But have you considered increasing traffic?
In our previous posts about obtaining more traffic, we accurately explained how the more traffic of your online store brings more income. Today, we will accurately explain
how will expand traffic from an early stage to the growth period, and why to avoid taking one -size -fits -cut growth method. (Tip: This has a lot to do with your customers.)
Let’s see how to find the most suitable way to increase your website traffic. First of all, quickly review why this should first attract your attention Essence
Expanding traffic will help you sell more
The owner usually does not have a lot of free time. Therefore, you may ask, \”When I can do a lot of other things, why should I focus on expanding my traffic?\”
]
As you know, more visitors will eventually bring more sales. This is the reason for the process of expanding your website traffic
: It can significantly increase your income without any other changes to your store
.
You have a lot of things to do. Let’s find the best way to increase traffic without taking up your time.
The conversion rate of 5% may only mean that there are 5 sales of 100 visitors a day, but if you can double the traffic to 200 visitors, it is 10 sales. As we will show you in this article, you will double your traffic -especially in the early stages -not so difficult, nor expensive or time -consuming. This is not to say that a variety of marketing methods, or just add more products or update your store, will not bring more sales. They may. However, if you have only a little free time, then uses one or two high -targeted methods to increase traffic to get the most results with the least effort .
Let us seeSee how you should deal with the process of extended traffic, start with how to determine the most suitable way. First of all, consider your audience, products and resources
Before you start looking for a way to increase traffic, please consider the following points: each store is different, which is useful to some people to be useful for some people It may not work at all.
For every method you investigate, you should consider whether it is suitable for your target audience, the products you sell, and the resources you have. In the long run, this will help you save money and time. It will also ensure that you only have a great chance of success, instead of simply throwing things on the wall to see what you can stick to. For example, suppose you have an online store selling bathroom hardware, and you heard that social media is a good way to increase traffic. However, how long will your target customers talk about buying a new toilet on Twitter? Is the photo of the bathtub and the surrounding environment \”suitable for Pinterest\”? Do you have someone to work for you, write posts for Facebook or take pictures for Instagram?
As you may have guessed, social media may not get more clicks on our theory The best
method of the store. However, many customers go to Google to study new bathroom hardware. Therefore, finding a way to appear in customer search -maybe through content marketing, or a little search engine optimization -the easiest way to get more traffic.
This leads to our first prompt:
Following the path with the smallest resistance
.
Path with the least resistance: Expand your best traffic source If you set Google Analytics for your store, or visit similar data sources, please see your Flow source. (In GA, click Acquisition, and then click OverView to start.) Do most of your visitors from search? Or do they mainly recommend from other websites?
Where are your traffic? (Image source: isriya Paireepairit)
Look at the conversion rates of these traffic sources now. Compared to those who visit your website in other ways, through search and access to your websiteHow often do people buy it? If you have sent emails or active on social media, is your conversion rate higher or lower?
Your goal should be
Determine a source of traffic with a highly reliable and high conversion rate
. This may not be your highest source of traffic, nor the highest conversion rate, but both should have high scores. This is the path with the smallest resistance -that is, a source of traffic that has performed well for you will undoubtedly benefit from additional attention.
Once you determine this source, develop some methods to develop it. There are some ideas here:
to increase Natural traffic , please focus on positioning other keywords and optimizing your website to obtain better search performance.
In order to increase Recommended , find opportunities to obtain reports from a trusted source. Contact blog or news website. If you are very mature and have time, you can also check the visitor post or link construction.
If Email marketing is your best source, please find a way to transform more visitors into subscribers, such as you need to check the additional form or content of the email.
If you are already using
paid search , consider adding budgets for the best keywords, or add some new keywords under appropriate circumstances.
You already know that the channel is valid , so investing more time or money will help you understand how far it can go.
Once you solve the path with the smallest resistance, you can continue to find a new source … but be careful.
The source of traffic of low efforts and high opportunities
As mentioned earlier, the owner -especially those who have just started their own business -usually do not have a lot of free time. It takes hard work to operate a company, and except for you, no one is usually doing it.
As important as increasing website traffic, you should not spend a few hours to deal with it. On the contrary, the next step of this process is
to find related opportunities that need to be guided or interfered with
. This seems impossible, but believe us -they are there.
A good example is Facebook re -marketing, we recently introduced it in another article. Does your target audience use Facebook? Do you have a few dollars to spend on advertising? If you can say \”yes\” to these two questions, you can set up aimed at the previous visitAsk the ads of your website. These repeated visitors often have a higher conversion rate. Once the advertisement starts, if you don’t want to touch them, you don’t even need to touch them.
Search engine optimization or SEO is another example. If you have optimized your website so far, you can read our e -commerce practical SEO guide and implement one or two long -term changes, such as optimizing page loading time or adding some keywords. Then just sit down and wait.
Searching for Google to optimize your store is a growth option. (Picture source: Jacinta lluch Valero)
Similar You have a few hours of opportunity. Here are a few:
Social media advertisements
, including Facebook re -marketing Optimize your website to search
Automatic email
or drip irrigation activity
Evergreen content,
means a good ranking and long -term or through -year related blog articles or guidelines [123 ]
Pressing Paid (PPC) Advertising , we will discuss in detail below
Find where your listener will talk about you
You It has embarked on the lowest resistance and found passive opportunities for growth. It’s time to find your audience.
Your target customer will go
Somewhere Talk about you about you Products or brands —— Decided by yourself. This may provide you with the opportunity to participate in these conversations and guide more traffic to your store. Twitter is one of the places you can usually find these conversations. Just search for your brand name, product, and even some keywords in your industry to see what will appear. Do you have the opportunity to answer the question or help customers find the problem solution?
Of course, you can also find other social media channels such as online forums, Facebook and Pinterest, or blogs of these dialogues. Once you determine the most common positions in these conversations, please consider executionThe following operations:
Create an account.
This will ensure that others think you are a real transaction.
Monitor the brand, product or theme mentioned.
On Twitter, this is as simple as looking for @Mentions; for blogs, you may need to set free Google News to receive emails when your name appears.
Jump in …
If You need. It is planned to participate in notification or appropriate. This may mean answering questions, thanking bloggers for their positive feedback, or just reading comments on your products. You don’t always need to intervene, so don’t think that every time you mention your industry, you need your investment -you should just contribute only when you have a meaningful thing to say, or you have been resolved directly.
By participating regularly like this, you will have the opportunity to help, contribute or just listen to feedback. All of this will give your company a kind of impression that you care about customers, and this combines with your existence, you can attract more visitors to your store.
For more advanced growth: Consider clicking on payment advertisement
If you already already Solved the strategy in this article, or is looking for suggestions for increasing traffic after the early stages, please consider trying an advertisement for your store for your store
.
Try Google Adwords.
PPC advertisements usually have cost -effectiveness. You only need to pay a small amount of costs to in exchange for clicks (instead of viewing), and you can display multiple keywords or phrases that your target customers have been searching for Essence You can also put multiple advertisements at the same time so you can test and try different methods to view the most income brought by which keywords bring.Although you must pay for PPC advertising, they can provide huge traffic and sources of income for growing stores. With your growth and finding more space in the marketing budget, PPC can provide you with a wonderful way to quickly increase traffic without doing too much work: you can \”set and forget\” your advertise You can see what is valid and invalid.
Please be careful game\”Instead of \”Chessboard Games\” or \”Buying Chessboard Games\”.The wider keywords may bring higher the number of viewing and clicks, but the intention of the person who searches for \”game\” is not clear … resulting in the waste of funds on the number of clicks that cannot be transformed.If you sell chessboard games, even if the promised traffic is reduced, you are more likely to get sales from the latter two keywords. The expansion of traffic is returned
Okay, we have just showed you the best way to find how to expand e -commerce website traffic and further increase sales.Just a little bit of research and time, you may find a lot of methods to introduce not only new traffic for your stores and products, but also for your target audience.
We hope that these techniques and ideas will make you think when you work hard to develop a store.If you have any questions, please don’t hesitate, let us know -we are always keen to provide you with clearer information, so please comment!
PPC advertisements usually have cost -effectiveness. You only need to pay a small amount of costs to in exchange for clicks (instead of viewing), and you can display multiple keywords or phrases that your target customers have been searching for Essence You can also put multiple advertisements at the same time so you can test and try different methods to view the most income brought by which keywords bring.