Baymard Institute
Study shows that seven of every 10 customers are shopping in a shopping cart in e -commerce stores and then leave from there. In other words, the average shopping cart abandonment rate is about 70%! Shopper adds the product to the shopping cart or the habit that starts from the transaction but has never completed the purchase is called abandoning the shopping cart.
Imagine the situation that happened in real life: customers go to the store, put everything they like in the shopping cart, and then go to the counter. However, before buying, they decided to leave the shopping cart in the store. Imagine the frustration of the owner. Although this reality seems unlikely, this happens in the shopping cart in e -commerce websites.
The abandonment of shopping carts is one of the main reasons for the large -scale sales loss of e -commerce stores. Therefore, recycling the abandoned shopping cart is essential to promote sales.
View our tutorial to understand how to provide a shopping cart for discount for the shopping cart for Woocommerce.
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Reduce the abandonment of shopping carts and win sales
The abandonment of the shopping cart is facing online stores facing online stores. One of the most common issues.
So why is this? Why does the shopper leave a shopping cart during the purchase process?
Well, there may be many reasons.
Here, we will discuss one by one and explore how to increase sales. 1. There is no more hidden cost When the customer likes the products on your website and add it When they reach their shopping cart, of course, they will estimate the total cost and transportation based on the same expenses that are basically charged.fee.
However, if they only find additional expenses during the checkout process, such as taxes and fees, they will impress a bad impression.
As a result, they left the shopping cart and looked for better choices.
Solution:
These costs in the shopping cart are remained transparent . You can add a feature, you can see the shipping cost, tax and expense calculation related to the goods they chosen on the shopping cart or product page.
This will make them know the amount to be paid and there will be no unexpected surprises.
Taking these additional costs may help you get more Sales, especially if they are not needed, not the costs charged by most e -commerce stores.
Another very effective way to increase sales here is Enable free delivery .
\”Free\” is a pleasant word for consumers. You can provide free delivery services for more than a certain number of orders, which will allow customers to add more products to buy it.
2. Better and easier return policy Customers often leave the shopping cart and return and return to you in you Find the return policy on the website. If they do not find or find one, they will of course leave and choose different sites they can trust.
The return process will never be too easy. However, if you charge additional costs or provide a shorter return period, it will make it more complicated.
E -commerce customers hate complexity.
Solution:
It is best
In the final step , quickly mention the return policy Find it. It will enhance customer confidence.
The return policy should be
on the product page itself
Easy access. It must formulate all terms and conditions for customers to clearly understand what they are entering before buying. Clear return policy Detailed explanation of all the steps that customers must follow, and the simple return process is enough to win their hearts , To increase sales.
3. Effective customer service
One of the main advantages of offline shopping is Sales staff can tell you more information about the product, and you can also try your product. But these options are not available in online shopping.
Solution:
Providing real -time chat support at the usual shopping time is a good way to win customer trust.
They may have a lot of questions about the product.
Provide them with a timely and clear response, which will enable customers to make a purchase decision. Bring you more sales!
In addition, you can provide your customers with the opportunity to make an appointment
phone, video chat or screen sharing session. Live demonstrations are designed for the customer. Your dedication to the service will impress the customer and is more likely to buy. 4. Detailed product information
Customers will conduct a lot of research on the product before deciding to buy the product. If your website does not include sufficient details about the products they are interested in, they will definitely trust websites with all specifications.
solution:
Provided Detailed description is very important , including product specifications, advantages, safety terms, use descriptions, rating and reviews.
It makes your website look more professional and authentic, and customers will trust your products more. Customers need a lot of convincing details to make up their minds. Visual content
, such as high -quality images, videos and interactive materials, play an important role here.
Please remember that they are likely to compare the products in your store with other products. Give them what they want and get these sales! 5. Website that is suitable for mobile devices
Today, many people prefer mobile phones instead of desktop machines. Most decisions and purchases are completed on mobile websites. If your website (especially your shopping cart) is not optimized for mobile devices, then customers will have a greater opportunity to give up your website. Solution:
When you design a website for your e -commerce store, make sure it has
Response web design Essence
Response web design is the screen size of the website that is suitable for users to browse any device.
The experience of such websites should not be affected by changes in screen size.
Better user experience will improve the opportunity to complete the purchase. 6. Faster and simpler checkout process
Fill Customer annoying place.
Such a checkout process will even reject the most potential customers. Optimizing the checkout process is wise, which will allow customers to complete the order. Solution:
Construct a seamless, simple, and effortless, if possible, a
single page checkout of the checkout of the single page Form
, delete all unnecessary fields.
In addition, you can add a progress bar to notify the customer how much they have done.
The faster the checkout speed, the higher the purchase rate.
7. Time shopping carts abandon email
Customers may add the goods to the shopping cart and transfer Go to other websites and completely forget the shopping cart on your website. Sometimes customers leave the shopping cart because they were not ready to buy at that time. Solution:
Reminded the email in a timely manner
, which contains the discounts and discounts of the added product (if possible) may induce them to return and and Complete purchase.
Another effective method is to create urgency Feeling .
Send a personalized email to the client so that they believe that the goods in the shopping cart may soon become unavailable, or the discount/discounts in progress will expire soon. They will pull them back to the store.
The following plug -in will help send an abandoned shopping cart email (or message) to your store.
Intelligent coupon (advanced version) of woocommerce
Wooocommerce’s abandoned shopping cart streamlined version (free) Yith WooCommerce restores abandoned shopping carts (advanced version ) Shopping car return (Advanced)
8. More payment gateway Dangdang When many customers can’t find their favorite payment methods on the website, they will leave their shopping cart. Not everyone will like the same payment method.
Considering how close you are getting the distance from these sales, it is disappointing to lose customers due to insufficient payment methods.
- Solution:
The website shall select [123 ]
A variety of payment methods
, and provide a good choice for shoppers.
There are many available payment systems, such 123], Paypal , etc.
This is
Webtoffee Payment gateway plug -in (for WooCommerce): [123) ]
Woocommerce stripe payment gateway Payment Gate
9. Number of products in the zoom diagram and shopping cart Sometimes shopping in crazy shopping crazy shopping Or when jumping between other stores, shoppers will forget what they are buying. In the actual store, you can check how many products in the shopping cart and what you buy or miss. However, in the online store, the situation is not the case.
Solution:
At the checkout , add the number of products in the shopping cart and the number of products in the shopping cart. By containing pictures and numbers, you may avoid the hesitation and distraction that you may encounter when you don’t remember the content or quantity that you may encounter in the shopping cart.
The visible shopping cart is also useful.
When they come back, they can simply go to the shopping cart and complete the purchase.
10. The easier for shopping carts and shops
There is no doubt that users will prefer to prefer to be in Move easily on the website. Shoppers will like the real store experience in the online store, where they can easily return shopping to put it back from the shopping cart or add more products.
No one likes to browse pages in order to buy or find products.
This will make customers lose interest, and they will turn to other shops that may need to click on the number of times to check out. Strictly avoid making your web design complicated and difficult to browse. Solution:
A simple navigation structure will solve this problem. Make customers’ checkout journey relaxed.
11. Coupons and discounts Customers are often unwilling to buy products because of high prices. They have been looking for stores that provide more preferential prices.
If you fail to meet the expectations, you will lose sales.
Solution:
Who doesn’t like free gifts? If the total price of the shopping cart exceeds the specific amount, provides
discount discount
or
free coupon before checkout . This can greatly increase the sales rate. Customers are unlikely to give up shopping carts when obtaining such special offers.
12. Fast page loading
The slower your website, the more impatient the customer will, the more impatient, the more impatient, the more impatient. The more shopping carts they give up. Solution: Reducing the use of network trackers and social media plug -ins
will help increase your loading time.
In addition, Optimized It is also important to obtain a perfect balance between speed and quality.
Fast page loading will make the purchase experience smoother.
13. Guest checkout options You want to buy products from the e -commerce store you first visited Essence You are almost at the end of the purchase. However, you understand that you need to create an account.
This requires you to verify your credentials;
Otherwise, you will not be able to buy it.
It’s a bit annoying, right?
If your customer encounters the same problem, they will leave shopping Car, because this will slow down the entire process.
Solution: Enable the visitor to checkout , just ask them to ask the email address. You can ask them to create an account after they place an order. If they have a good experience in the store, they are likely to register and prefer your website for future purchase.
14. Safe payment
The Internet is both a disaster and a well -being.
With the increase of fraud transactions and digital theft cases, people began to worry about spending money online.
Solution: For your online store Get the security badge and SSL certificate. They are trustworthy stamps, and they can persuade customers to use their payment vouchers to trust the website. In this way, you can reduce their fear and win their trust.
The three most trusted websites are norton ,
McAfee
and and and
Truste
.
The more secure they feel, the more confident spending. Packing up
These are some technologies that obtain more sales by reducing the abandonment of shopping carts.
I hope these prompts will keep customers on your website and complete the purchase.
Please tell us whether you and how to deal with the problem of abandonment of shopping carts in the store. In addition, if you think there are other methods to reduce the abandonment of shopping carts and promote sales, please tell us.