Consumers purchased for various reasons, not the price. However, so many online companies, e -commerce stores and retailers spend too much energy and profits to attract low -cost shoppers. You don’t need to play that game. Sales at higher prices can increase profit margins, reduce your dependence on sales, and as you are about to see -please please your customers.
As long as you approach it in the right way.
There are ten strategies here to allow you to sell at higher prices and satisfy your customers at the same time.
1. Aiming at rich consumers
There are many ways to do this, we cannot introduce them here. But this idea is that more people will spend more money. When you produce higher -priced products to attract those who have more money to spend, they will buy it.
Online, the key to completing this work is the goal. Online marketing tools allow you to locate people based on income levels, past consumption behaviors, websites, locations and other data they have visited. By using these tools, you can display your product in front of those who have money to buy them.
Next, you must locate products or services with higher prices in order People who income will recognize it
suitable for them . You can use almost any product to do this.
It starts with the product name. Your product needs to make it look different, special, unique, designed for specific purposes, and rare names -you must give it some valuable quality than other choices, so it is worth paying. This is related to the next strategy.
2. Refusing to make your product cheap
Low -priced products usually only provide a reason for buying- \”save money\”. That’s it. By selling at higher prices, you just declare that your products are better in some aspects.
You may be a luxury brand, a longer -lasting brand, a more delicious brand, a all -natural brand, a difficult brand, a healthier brand -you understand.
The key is that you must formulate a unique sales proposition -convey the value of your products and distinguish your products from cheap products. Successful, consumers will pay more for this.
Even learning supplies.
The south lives in the nearest article, which shows interesting and eye -catching learning supplies, such as gold scissors, fashion tapes, pencil bags, and so on. These are all more expensive than you can buy in office supplies stores. But the visual impact is immediate. Students will want these, because they are very interesting, different, and attract attention.
But these are learning supplies, guys. If they can do it, you can do it too.
3. Selling problems, not a solution
As the saying goes, you do n’t buy a drill, you buy a hole.
This is very simple, but deep. What problem does your product solve? Even if many others have solved the same problem, they may not show it in these terms. If you can change your message transmission and marketing to focus on the problems that your customers need to solve-and show them how your products and services are better solved than anyone else-they will appreciate your method and feel you feel you Understand them.
When you establish a contact with customers at a deeper level, the price is no longer the price of the price. the elements of. When you do well, you can sell at a higher price, especially services.
4. Bind them
Imagine the purchase of a family beer making kit one by one. There are quite a few equipment here. A store can sell all these works by itself.
But the same store can also provide bundle bags containing all basic equipment, as well as some additional components, such as entry packages of different flavors, books containing brewing techniques, and other special items.
Which is better: bundled, or buy everything separately?
Sales are convenient for binding. Customers don’t have to find all these items. They may never have
to find
this book. See -Binding allows you to increase value to the product, which proves that higher prices are reasonable.
The product bundled bag, if it is done well, it will not be compared with anything else, so it cannot be purchased at the price. You buy it according to the original, because the bundle bag itself provides a unique and higher value.
You can use product bundling extension to provide product bundles to your client through Woocommerce.
5. Use bonuses and free gifts
[12]3] It is difficult to exaggerate the effect of this strategy. When you have a great free gift or gift, you can sell the remaining products alone. Sometimes, if the bonus is similar to participating in exclusive competitions for free, you may not even sell anything tangible, but people still respond to this.
Imagine an enterprise that sells a hat -based hat. They can carry out a activity to allow all people who spend more than $ 100 to participate in the lottery to get two free game tickets. The opportunity to get free tickets will cause many buyers to spend $ 100.
Of course, you can also provide free bonuses as actual items, and it can also work normally. Give full play. The bonus is a bit like turning products into bundled products without increasing prices.
Free gift voucher expansion A good way to achieve this function.
6. Establish pre -sale audience
The most effective long -term strategy is to use potential customers to generate free or low -cost discounts to attract new customers. Then, once you get their contact information and leave a good first impression, you can cultivate this relationship by constantly sending valuable information to them. Not everything is selling things.
You are solving the problem. As a result, you are building trust, establishing credibility, and positioning yourself as authority.
When you do well, you no longer sell to ordinary audiences, but sell to
your
audience. They will pay you more, because they know, like and trust you.
Even retail and product -centric e -commerce companies can do this. Many lies in how you name your product. This name evokes the audience.
Imagine a dog owner buying dog food, and their dog weighs 90 pounds. This is a big dog. Of course, in pet food stores, dog food has many choices. However, if the dog owner sees a choice of dog food for large dog
, what will they do?
They are more likely to buy the brand -even if the price is higher. Why? Because it sells it to them. It is calling for its audience. That dog food brand is not focused on the owner of the puppy who will not buy it. It is sold at a higher premium and is specifically targeted at large dog owners. Exclusive sales. 7. Write a book
Not just any book. Write a book and immediately establish a contact with your target audience. One book conveys authority and professional knowledge than anything else. This is a good choice for interviews on TV, podcasts, or influential publications.
This method is particularly effective for service -based enterprises, but it is also applicable to product -based enterprises.
Suppose you want to transform your kitchen, and you visit all miscellaneous workers and home decoration experts to sell your website. You can find seven kitchen transformations in just a few minutes. They look great. They all sound experienced and knowledgeable. They all have good comments. They are willing to come out for \”free consultation and valuation\”.
It ’s good … how should you choose? They are all the same! But then you noticed -one of them has a book called \”Nine Kitchen Reform Nightmares and how to avoid them\”. As part of her assessment and consultation, she presented this book for free. Instantly, she seemed to be more like an expert than others. This book makes her unique. She will get more bids, more sales, and can charge a higher price than others.
Who is selling more importantly than selling
What is more important, and a book is about \”who\”.
Any company -yes, any company -can create a book that attracts target customers.
8. Selected
conducted a study to provide customers with $ 1.80 ordinary beer and $ 2.50 high -quality beer. 80% of people chose premiums. This illustrates the previous reminder of refusing to compromise in the price, because most people want higher quality and better products and are willing to pay more for them.
But this is the interesting place:
Next, they added one to one A cheaper $ 1.60 option. None of the study chose it, but now 80% of people choose $ 1.80 options. Therefore, compared with only two options, they lost their money. Then, they tried another variant -abandoning cheap, adding an option of $ 3.40. 10% chose the option, but 85% chose $ 2.50 options. The key is that there are three options, most people tend to choose the medium price choice. This means that the choice of higher prices will bring higher income. There is a famous story about a burger shop who wants to sell more double burgers because their profit margin is higher than that of single burgers. What do you do? Provide triple burgers.
9. Significant use of additional sales
Adding sales is a bit like a free bonus. In addition to the number of customers added to the shopping cart than they are now planned than their initial plan.
In order to play this work, additional products must look like an obvious choice. This means that they should not be more expensive.
The goal of adding sales is to increase your average order value (AOV). You sell your phone and you add a mobile phone case. Then you sell two cases for them to choose and back up. You sell glasses. Then you add a cleaner. You can also sell the same products, just more. For example, assuming that the customer purchased a product at a price of $ 59. When checking out, you can give them the opportunity to buy another one for another $ 49 or $ 39. You are reaching a second transaction with them. For customers who accept your disposable discount, your order volume has almost doubled.
10. End your price with \”9\”
Is this stupid? In fact, research supports it. This study conducted several tests. One of the women’s clothing that found $ 39 is priced at $ 35, which is higher than the sales of the same product. In fact, the average price at the end of \”9\” is relatively low by 24%.
It is surprising, right?
They conducted another test on one product, saying \”Original price of $ 60, now only cost $ 45\”. Other consumers saw the same language, but the price was $ 49 instead of $ 45.
More people responded to the price at the end of $ 49. Shocking, but, hey, this is science. People are very interesting. Maximize your price by ending the price by \u0026#39; 9 \u0026#39; higher price bonus strategy According to the theme, there is a reward strategy here!
Provide more than one paymentThe method is a good idea, especially for high -priced goods or shopping carts exceeding a certain amount of goods.Purchase now, pay in the future is an excellent tool for using in these cases, because it can help customers better spend more money with you, because they do not have to pay all fees at one time.
BNPL and other payment plan varieties allow you to sell at higher prices than other ways and please customers.
Okay, so go out, increase the price slightly, and then start selling.
The product bundled bag, if it is done well, it will not be compared with anything else, so it cannot be purchased at the price. You buy it according to the original, because the bundle bag itself provides a unique and higher value. 
