Do you know that 85% of buyers will make a purchase decision based on the color of the website? -But unfortunately, most developers and websites do not realize the fact.
Color plays an important role in the way we perceive the world. It can affect our thinking, change action and cause reactions. For example, the color of mango (green, yellow, or orange) determines the perception of the freshness or sweetness they will get from the specific fruit. Based on this insight, they will decide whether to buy.
This means that the color can determine your response to a specific event. This is why the website color selection process must be organized. If the designer chooses the correct website color, it will definitely affect the conversion rate and income.
Using the best website color scheme, you can-
Create your brand image
Attract traffic attention
Change the visitor to change the visitors Cheng Counsel
Let them participate more from your website
In this blog, we will introduce all information about the relevant website color boards you need to understand. From the importance of the correct color panel to how to choose the best color for the website -you will learn everything!
Why should you care about the color?
Color can affect the human brain, because it will greatly affect our physiological function, because it will affect our blood pressure, anxiety, pulse, metabolism, eye fatigue, etc.
We also know that visual content will affect online purchases, as well as color.
Research shows that people will make subconscious judgments on the product within 90 seconds of the product. Up to 90% of the evaluation is based on color.
The University of Winnier, Canada
Please remember that when any potential customer logs in to your website, he/she must make many decisions before the final purchase. More importantly, every element on your website affects their behavior. The color combination of the platform is a very important but underestimated aspect.
If I let you think about Coca -Cola, what do you think of first?
A bottle of iced Coca -Cola may be the first thing.
But next, you may think ofIconic red logo. It’s really hard to think about this popular drink without seeing red.
Do you know, Coca -Cola did not use this red as their brand color. There are actually two main reasons behind this-
Fire truck red makes it unique in the stores among other competitors.
Each color is similar to specific emotions. When people see red, it may evoke the feeling of love, excitement, boldness and passion. And these are the feeling of Coca -Cola who wants to think of its drink.
In addition to introducing your company to the visitors, your website design can also play a key role in their brand’s rapid judgment.
On the contrary, it is your responsibility to keep traffic participation and persuade them to come back. Therefore, you must have strategic significance on each part of the website.
How to use the correct color scheme to increase the conversion rate of the website
It takes a few seconds to form a positive or negative interaction with your website Essence Because color has a great impact on people’s thinking, you must be careful when choosing colors for your website.
First, find out the network company similar to you. Now visit their website and pay attention to the colors they use on the website. Then try to find the reason for choosing these colors. It allows you to understand which colors should start with. You can see graphics created by Material UI, which shows all the colors used by top websites around the world.
When you understand why they use these colors instead of other colors, you can understand how color is coordinated to make a striking website.
1. Color must reflect your brand
Color can help people recognize your brand.
The color scheme of your website can be used as a booster for customers to buy decisions -even if they cannot consciously realize this. Fortunately, you can use this concept. Considering the color of the audience’s preferences, the first impression of your brand is unforgettable.
Everything required to establish a solid brand logo. It is important to build trust and maintain long -term relationships with your customers. Your brandColor should be reflected on your website. In this way, people can easily link your website with your brand.
ORAL-B: The largest toothbrush brand uses blue as the brand color. They also use blue on the website as the basic color. In this way, people can easily associate the brand with the website.
A large number of enterprises and banks use blue to create a sense of security and trust in the brand. Obviously, blue is the first color for men and women.
2. Understand the basics of color psychology
Top brands will not accidentally choose their brand/website color. They first studied all aspects of its industry and then came to a logical conclusion. The final color has been used for their brand and marketing plan.
Remember that different colors can attract specific types of customers and change consumer behavior.
Therefore, you must first decide which type of customers you want to have on your website. According to your customer category, you should set the color of the website. After all, without potential traffic, all your efforts have become zero!
Gender color preference Different gender makes color in different ways to make colors in different ways to make colors in different ways reaction! In a survey on color and gender, 35%of women claimed that blue is their favorite color, followed by purple (23%) and green (14%). And 33%of women are orange as the most disliked color, followed by brown (33%) and gray (17%).
Clinique —— The leading cosmetics brand in the United States, with purple as the main color. Because they have a huge female customer base. In addition, they do not use any orange, brown or gray shadows on the homepage.
Many people think that pink is the favorite color of women. But the actual situation is very different. Although pink represents feminine temperament in color psychology, it has attracted all women or most women. So using colors other than pink -such as blue, purple, or green will increase your opportunity to get positive response from female audiences. This may eventually increase the conversion rate.
Men’s preference for color is slightly different from women -this is obvious! If your target audience is male, then you should choose blue, green and black. These colors are usually regarded as male colors. Avoid colors such as purple, orange and brown.
Gillette uses dark blue as the main color to attract male customers.
Therefore, using the correct color combination, you can subconsciously change people’s views on your brand.
For example, from the statistics above, it can be seen that blue is a color that both men and women like. Both of them don’t like orange and brown. Therefore, if you intend to market the two gender, you will consider using blue or green to draw your website.
The color preference of the age group
You may want to know that people’s color preferences will change with age. Therefore, the age of your target audience will affect how your marketing materials will be perceived.
The following is the favorite color divided by age:
[ 123] The following is the most disliked color divided by the age group:
If Your customer is a specific age group, so this is also a factor that needs to be considered.
quite convincing! correct? Let’s turn to the next point.
3. Use the theory of color to use yourself
As we say, each color represents a specific meaning and can turn your mood to a specific direction.
Let’s see how color helps you represent your brand through some examples of real life according to some of your business types and target audiences.
Warm color system
These colors have a vibrant impact on visitors. However, if you use them alone on your website, you may be excessively stimulated. It is best to mix them with cold and neutral color to maintain balance.
Causes a strong emotional response, such as stimulating appetite
Netflix, Toyota, YouTube, Coca -Cola and so on.
Pink
Female, sweet, naive, soft, romantic
Promote female products
Barbie doll, pink- – Victoria’s Secrets.
Warm color system
Cold color
spread the effect of sedation and soothing tourists. This is why a large number of brands use them on their websites. But remember that excessive use of these colors will make your traffic boring.
color name
What does it represent
mainly used for top brand
Wealth, health, tranquility and nature
[ 123] Environmental protection outdoor products
Tropicana, animal planet, Starbucks coffee, Spotify, etc.
Purple
The royal family, success, charm, ambition, spirit
Beauty and anti -aging products
Crown Royal, Cadbury , Hallmark, Yahho et al.
Blue
Trust, security, stability, peace and calmness
Commercial and bank
ORAL -B, American Express, Dell, etc.
Cold color
]
Neutral colors
These are very useful for ensuring the balance of web design. You can use them with warm and cold colors to fade the primary color.
Color name
What is
mainly used for
top brandGray
Respect, wisdom, patience, modern, longevity, cleverness
Technology and industry
Apple, Bosch, Tesla
Black
Power, luxury, exquisite, strength and precision
Luxury brand
Chanel,
Louis Vuitton, Paris L’Oreal, Lamborghini, etc.
棕色的
友谊, 地球, 户外, 安全, 耐力
食品工业
UPS、好时、棉花、 Morgan Chase, M \u0026 AMP; MS, etc.
Neutral color
Now, you can better understand the meaning of specific colors, which color is the most colorful Suitable for your business, or you want the visitors to feel when rolling on your website.
Let me use a simple example to help you!
If you sell kitchen towels, then you should choose green (healthy, tranquil), yellow (lively, fresh), blue (peaceful, calm), and even red (enthusiastic, vibrant) and other colors. Instead of using brown (friendship, endurance) or black (strength, luxury).
4. Add main, secondary and neutral colors
I hope you have chosen the original color. Matching your primary color with its complementary color can make it more attractive to your audience.
Get some ideas about how to correctly mixed colors and where to use.
Primary color: Use them for the most viewed positions on your website. For example, title, notification, banner, CTA button, form, etc. These bold and vibrant colors will attract the attention of visitors and encourage them to take necessary actions. Secondary color:
These colors are not important for the website. For example, support parts such as subtitles, auxiliary buttons, activity menu items, sidebar or common questions and comments.
Neutral color: white, black and gray and other colors are mainly used as the background of the website. You can also use them on your websiteSome colorful parts are just to ease or focus on the eyes. Take some time, think about what you really want, and then put forward some effective ideas.
5. Development color hut Now you can handle the color scheme. Some websites use only one color to design their website, but it is best to use at least a few colors or hue. Therefore, you can lower the tone of the primary color or brighten. It allows you to add different flames to the website to maintain the same base color.
For example, if you use the lighter version of the color on the website as the background, you can use the main color or brighter color to design the CTA button to make it more visible to the viewer.
This is the design of UI Maniac -he follows the same technology when designing this template.
Orange with different color shades designed by UI Maniac
You can from Adob E Color WHEEL get help. This is a reliable tool for choosing color for your website. Set the intermediate selector to your base color and explore some exclusive combinations in accordance with the color rules.
6. Implementing 60-30-10 rules
The color on the balance on the website is an ancient approach. It is as challenging as choosing a base color, and it is difficult to determine how many colors should be applied to your illustrations. This technology can help you mix colors with the correct proportion.
You can form an effective website and application color scheme according to the ratio of 60-30-10. This means that the main color will be applied to 60%of the website, the secondary color will cover the next 30%, and the last 10%will be used as a emphasis on the contrast between the two main colors.
The allocation of colors with these proportion will make your website visually please the visitor’s eyes.
7. Compared with your color
Color contrast is another important factor to consider when creating a website color scheme. It is important to guide visitors to perform specific operations. Suppose you want your traffic to pay special attention to the specific area of \u200b\u200byour website (such as the CTA button, registration button, etc.). In this case, you can use the two heights of color, such as orange and green or black and red as the background and button.
Wemail uses blue and green contrast and some emphasis on color
Please remember that if you use high contrast on the entire website, it will be difficult to be difficult Read text. Therefore, for the medium contrast of the largest part of the application, the high contrast is used only when you want to highlight certain key elements. The color of the highest conversion rate of appeal is bright colors -such as red, green, orange, and yellow. On the other hand, deeper colors have very low conversion rates, such as black, dark gray, brown or purple. How the color of the website affects your conversion and sales
The color has a strong psychological influence on the human brain. Therefore, it will significantly affect your conversion rate. Although many people think that color will not have any impact on buyers’ behavior. However, some studies have proven that there is a connection between the color that one sees and the behavior of their later behaviors.
Increased brand awareness when using color
80%
. The brand awareness is directly related to consumer confidence.
85% of shoppers use color as the main reason for their purchase of specific products.
Color is the key element of \”personality\” of brand or product. For example, some foods have different colors of different packages, although they taste very similar. They do this because people may prejudice their favorite colors, which will trigger their appetite.
A recent case study showed that adjusting colors and other elements can increase the conversion rate by up to 24%.
When asked, most people responded quickly and said their favorite color. Their preference mainly depends on the feeling given by the color or its relationship with the past. However, the color will intentionally or unintentionally affect our daily decisions, what we eat and what we eat.
This also extends to the website design.
The final idea You can make your visitors easily access everything. Suppose you have a website with simple navigation, short loading time, excellent performance, and fascinating content. In addition to these quality, your website should also include color similar to your brand and transform more people into permanent customers.
You should consider:
Which age and gender do you plan to target?
What type of product/service do you provide?
What are your competitors doing?
Which color can represent your brand well? Which face can your visitors useQuick interaction?
Once the destination is determined, it is easy to reach.
However, choosing the correct color scheme is not easy.Because you must choose from 1.8 million colors when designing a website.When you start to mix colors, various possibilities become unlimited.But not all colors are suitable for your business!
Remember, when you choose the correct color for your website, you will not only make your website attractive to your visitors, but also make your brand eye -catching.
1. Color must reflect your brand 
If Your customer is a specific age group, so this is also a factor that needs to be considered. 
2. Understand the basics of color psychology 
