Mobile marketing is different from traditional e -commerce marketing, just because customers are used to find and visit you Equipment of online store. As we all know, your website should be optimized for mobile devices. But effective mobile marketing is far more than that.
The reasons are as follows:
Mobile users’ needs and expectations are different from their experience or expectations on desktop or laptop.
This means that your mobile marketing needs to be used to use certain tools and technologies that are particularly effective on smartphones. We will discuss some later. But just to give you an idea, your mobile marketing strategy should include email marketing, SMS and social media -anything that can be accessed and used on smartphones.
In terms of e -commerce, mobile buyers account for about 40%of total sales. This is more than $ 350 billion, and it is expected to increase in the next few years. People spend a few hours watching their mobile phones every day, because they are different from the computer, they bring their mobile phones anywhere.
You can implement mobile marketing in the following seven aspects to attract and transform more traffic to your you Store:
1. Use email communication and automation
Email communication is particularly suitable for smartphones, because the response design can perfectly adapt to the technology. This is to keep in touch with your customers and potential customers, let them understand the latest situation, provide valuable content and related discounts, meet their needs, and make them feel special.
In addition, 68% of emails are opened on mobile devices because it is more convenient for many people.
By integrating the email into it, you will deepen your contact with the customer without spending more time.
Whenever someone fills in the form, buy products, ask questions, gives up shopping carts, or take other operations in your e -commerce store, you can set automatic emails to reply immediately. Some examples include welcome e -mail, employment series, special discounts, abandoned shopping cart emails and many other communications.
If you do not send an email briefing and other email communications, then you missed one to give up Mobile customers maintain a simple opportunity for participation and active. Why? Because even if your guestThe households are waiting at the school, sitting in a barber shop, or commuting on the subway. They can also read your email and buy your product. All of this is for them to meet them where they are.
A large number of positive evaluations can help new customers more confident when making decisions. You want to collect as many things as possible. A good way to do this is to set automation to inquire about comments via email.
MailPoT enables the owner of the Woocommerce Store to create effective email communication and automation. Editor ensures that your email looks great on various types and sizes. short time? Use a preparation template suitable for various e -commerce scenarios. Understand how MailpoET helps improve your mobile marketing communication through email.
2. Create video marketing and advertisements For smartphones, the video is king king, the video is king Essence Reading the lengthy text on smartphones may never be as attractive as watching videos.
You can put videos on social media and use them to attract existing followers to your store, or promote your videos on platforms such as YouTube to attract new followers.
Embedding videos on your own website can turn the visiting visitors into paid customers. how? You can use videos to explain the function of the product or how to use it. You can share customer recommendations to show how useful your products are. Alternatively, you can share behind the scenes of your outstanding team or environmentally friendly materials.
Vimeo for Woocommerce extension simplified the video creation process of e -commerce stores. One of the biggest benefits of this extension is that it can turn your product image into a video. This means that your product page is like a video directory, no need to shoot anything!
This is the fastest video you made, they look great on mobile devices. 3. Optimized voice search
This is particularly unique in mobile marketing. When you are not in front of your desk, talking to the phone is easier than typing on the phone
. Voice search has become very popular, and uses tools such as Siri and Alexa to become a conventional part of many people’s lives.
For a variety of reasons, this will affect the type of blog and content page you made.
First, people tend to use voice search to answer simple questions and find basic information. Therefore, it works well to connect people with blogs providing such information.
Therefore, you may want to rename some pages of your pages or create new pages around the long tail
dialogue problem that people tend to use in voice search.
More common pages related to the content on the page include some common questions and answers may be wise. You can also use problems in more H2 and H3 sub -titles.
For example, the bookstore may include the title in the form of a question that someone may ask, such as \” What is the best book for the first parent? \” – Followed by the five best -selling options. Another method of using voice search habits is to create a blog of interview style, and even the transcription of any videos and interviews you may already have, because the text will be full of nature that people tend to use in voice in voice Dialogue search. 4. Production display advertisement
Banners ads are often poor on the desktop, because they will be lost in all other contents on the page. But because the screen space on the mobile device is small, your display advertisement may receive
more
.
No matter what ways, you can make an advertisement when you browse social media or play your favorite mobile game and position it to the user. These are very suitable for re -marketing of previous website visitors, or help you find new potential customers when correcting positioning.
Detailed understanding how to make display advertising series. 5. Use social media What do people do on smartphones every three to four hours a day? Many people spend quite a lot of time on social media. Do you post on the Internet that the target audience is most likely to appear?
This is a good place to release video, special discounts, blog articles, valuable issues, and other shared content. Consider adding humor, such as the cause and interesting GIF animation.
There are hundreds of different platforms to choose from, but the best choice is to choose only a few to focus on. This should be based on the types of stores you operate and your target audience. There is a strategy behind this choice, so you may want to read our text on how to choose the right social media platform for your brand.chapter.
Social media is not only pushing sales to newcomers -it is also a good way to communicate with existing audiences to maintain a leading position, strengthen brand value, and collect feedback to shape the brand’s future.
Are you ready to become a social media expert? Check out nine ways to use social media for e -commerce.
6. Use AMP for your blog post What are the main obstacles to the effective mobile marketing of e -commerce? Page loading speed. Why? Because movement is for convenience. Convenience means fast. Even the mobile optimization page usually falter here. The loading time of many pages is far more than three seconds, which is related to the time people are willing to wait.
In other words, the longer your page loading time, you will lose more participants and sales. Especially on mobile devices.
AMP project (representing \”accelerated mobile page\”) provides a method of building blog pages and other pages so that they can load faster on mobile devices.
The average loading speed of the AMP style page is less than one second. This is about four times that of typical mobile pages.
AMP page also provides a smoother and more concise experience. The rolling is even more seamless, and the page will not load a annoying block at a time. This will also improve your SEO because the page loading speed is Google’s ranking factor.
The best news is that you may not need to spend a number Thousands of dollars hire developers to help you. WordPress has an AMP plug -in to help you convert the page to this format. Learn more about AMP plug -in.
7. Use SMS Marketing SMS marketing is very effective in mobile devices, because almost everyone will open and read SMS. Although you can send a variety of marketing information through text, even if you only send useful customer service automation text, your customers will be very grateful.
For example, you can send text messages when the status of the customer’s order changes at any time. They may be told that their orders have been put on hold, their orders are processing, their payment has been refunded, and their orders have been shipped. Please note that, like other marketing technologies (such as email), you need to get the customer’s permission through text contact.
Twilio SMS extension makes it possible, and send text messages to the owner when ordering.
Follow your mobile marketing statistics
Finally, when you start and expand When your mobile marketing e -commerce plan, you will want to know its operation. In your WooCommerce dashboard, you can analyze many key store indicators with WooCommerce analysis.
But you can use Google Analytics to view statistics specific to mobile devices. Track a single advertising activity, see how users browse your website page, understand which pages have led them to leave, and even monitor the exact income of various advertising activities and traffic sources.
As you grow, understanding your numbers will become more important. Learn more about the advanced Google Analytics of e -commerce stores. First of all, consider mobile You may have already used some of the mobile marketing technologies. If you are, this is a good reminder, and you want to continue. However, if you lack or hesitate in terms of video, social media or SMS, please pay attention to attract, attract, and transform more customers and potential customers of your store on mobile devices.
Finally, when you start and expand When your mobile marketing e -commerce plan, you will want to know its operation. In your WooCommerce dashboard, you can analyze many key store indicators with WooCommerce analysis. 