The brand of your online store consists of many different components; from color and logo to your use The language of your customer service. Moreover, of course, fonts are an important part of them.
The fonts you use on the website are very helpful for establishing a brand -professional, weird, serious, interesting, etc. They also provide excellent experience for visitors (including visible visitors), and they also play a very important damage.
But how do you choose the correct font and use them in the best way?
Font Introduction
Let’s take a step back. You may be familiar with fonts such as Times New Roman, Helvetica, and highly criticized Comic Sans. But what exactly is they?
Okay,
font is a number representation containing several different styles of text. For example, Heelvetica has 36 different options, including:
HELVETICA LIGHT (thin version version )
Helvetica Oblique CondenSed (the letter closer to the letter)
Helvetica Rounded Essence Therefore, Helvetica Bold is a font, and Helvetica is a font. For the purpose of this article, we will alternate use the term \”font\” and \”font\”.
You can choose four main types of fonts, you can mix and match to create a suitable feeling for your website.
Serif font
Including additional strokes added to certain letters,
Sans Serif font
omit these strokes. You can see the letters with and without sterilization below:
Generally speaking, the set font is more traditional and is an excellent way to distribute knowledge and credibility. They are also easier to read, because the set helps to define each letter alone. The no -screen font is very clean, and it feels easier to understand than similar fonts. They are still easy to read in a large number of texts.
Script and handwriting font Similarly similar to the handwriting body, sometimes very gorgeous. Some are easier to read than others, and their style is very different. There are several examples here: As you see, one is very elegant, and the other looks more friendly.
Display fonts
Very diverse, including anything that can be considered decorative. Their appearance and feeling are very different, but they are usually used only for title. The following are three different examples of display fonts:
These three seemingly not very similar, right? But they are a good way to build a brand.
How to choose and implement the correct font
Okay, since we have established basic knowledge, let us see some practical techniques for your online store to choose the correct font.
— So when choosing fonts, easy reading should be your first consideration. After all, if the visitor cannot read your text, they cannot understand your product or your business, let alone buy it!
Your text should almost always be a steril or no -screen font, because they allow visitors to read large or text blocks easily. Save the display and script font, even so, to ensure that they are easy to understand.
The next consideration is the distance between text. There are three major spacing precautions:
Kerning : The distance between the two letters. The appropriate word distance adjustment ensures that each word is clear and easy to read, and one word will not look like two in the end. line spacing : The distance between the two lines of text. Proper guidance makes the text paragraph easier to read.
Tracking
: Control the spacing of the letters in the entire word, not a single character. Therefore, you can adjust the distance between all four letters at a time, rather than just adjust the word \”T\” andThe distance between \”h\”.
This is all three illustrations:
Ideally, the spacing between lines and letters will make people easy to read, especially the form of paragraphs. Don’t worry; understanding more information in this area is interesting! Some great online games allow you to practice. 2. Consider the brand logo
The identity of the brand makes you unique. This is the personality of your company. The font you choose is an integral part of this personality to potential customers and existing customers.
So what do you want to evoke on your website? Interesting and weird? Professional reliable? Exquisite and elegant? Let’s see how some websites use fonts to represent their brand.
The brand of Scratch Pet Food is very friendly, and their fonts reflect this. They use bold -free fonts in the title, and use shallow -free fonts in the text.
FLWR is a floral design studio. Because they are designed for special activities such as weddings, their fonts are elegant and beautiful. They combine modern sterils and fine -proof to customize the appearance of matching with their flower beams.
The company’s website of Ryan Airlines is, um, company- Their fonts reflect this. They chose the same simple, professional font version for the title and the text. It is very professional and does not look boring.
Do you see how all these three companies use fonts to convey the feeling that they want people to be related to their brand? You can do the same thing. Before finding the perfect appearance, don’t be afraid of using fonts.
3. Use only a few fonts
Although merging all the excellent fonts you found to your website may be attractive, you only need to stick to a few. Otherwise, your store may look disconnected and everywhere, you may create a discordant experience for visitors.
When selecting the fonts, put them in different scenes to see if they can work well. You can choose one font for the title and another font for the text. You can also use the variant of the font (such as the thick body or all the capital) to separate the text without deviating from the same font series.123]
For example, Daelmans StroopwaFels uses the same fonts as the same font as the text Essence They use the full -written version of the titles, and the lighter versions of the text are used. However, in order to increase more personalities, they occasionally use the caramel script font imitating the products contained in its products. The script can effectively highlight important concepts and make their website feel real and unique when using cautiously.
Scrollino is a store selling children’s products. Their title uses a super easy -to -use and relaxed sterilization font. They use it with a clean and simple -free font for the text to create a readable and interesting atmosphere.
4. Select the right font size
It is important that your text is large enough for website visitors to read, including those with vision disorders. Generally speaking, 16px is the smallest size you should use, although this may vary from fonts. For example, some fonts are more difficult to read.
If possible, please check your text to see if it is easy to read. And ensure that you can view it on all types of device (desktop, tablet, and mobile phones). Tools like ScreenFly make this process much easier.
Heggerty is a company that provides courses and other resources for teachers. It uses a pleasant large font. Although they are not too big to take over the design, they are simple and easy to read all equipment.
5. Consider accessability
When you make the website easy to access, you can make each visitor easily use, including people with physical or mental disorders. You can take multiple measures to improve the accessability of online stores, including optimizing the use of fonts.
As mentioned above, one of them is to ensure that your text is large enough to read and not too complicated. But you also need to consider color comparison. You need to ensure that your text is easy to read, no matter what its background, whether it is solid color, pattern or image.
The range of contrast from 1: 1 (white background) to 21: 1 (white bottom black) Essence The comparison of the text you are looking for is about 7: 1The text and the title of 4.5: 1. You can use Wave accessible tools to analyze the color contrast of your website and other accessable factors.
TRACK 7 Brewing’s color contrast on the dark background is very good. On their homepage, they use white or bright orange text to stand out from the dark image behind them.
6. Avoid all capitals in paragraphs
Although all uppercase letters are very suitable for publication, they may be difficult to read in the text. Our brain encountered trouble when dealing with the capitalized text in the form of paragraphs, which made reading slower and more difficult.
Therefore, if you really want to use all the capital letters, please use it with caution and only use it in the title. This is what Veer made -all the capital letters are very effective on their website and attracting attention on their website, but they avoid using it in paragraphs.
How about network security fonts?
The browser presented and loaded fonts in different ways on the Internet. The network security font looks great and can be loaded correctly on each browser and each device. Although you do not have to skip the excellent custom fonts selected for your brand, you really want to add network security options to your font stack -the font collection you use on the website.
This is essentially setting up a spare font for your store. If your custom font cannot be loaded for the visitors for some reason, you can fully control the display of the text. For example, if your custom font is not available, you can tell the browser to use PlayFair. If the playfair is not available, tell the browser to use Georgia, if these do not work, use the default -default font.
Kinsta provides some good suggestions to your website with backup network security fonts.
Where can I find the font of your website
So how to do your online online What about the excellent font of the store? Your first step is to ensure that you have the legal right to use any option you choose. Some are free for all purposes, some are high -level for all purposes, and some are free,
for for individual use. Take time to understand how the license applies to your font. There are some good website font resources here:
Google font
: Google font has a huge font library for personal and commercial free use. You can also use their tools to preview the actual fonts used.
Your theme
: Many WordPress themes include font libraries, sometimes from Google fonts and other sources. You can use them on your website.
Creative Market
: The online market of a digital asset, Creative Market provides some very beautiful and unique style fonts. font Squirrel : This resource sorts the fonts according to the category and allows you to preview them. But be careful -some options are for personal use, so please make sure you know the type you want to .
Adobe Fonts
: These are high -quality fonts that companies with Creative Cloud licenses can be used.
How to change the font on the Woocommerce website
Now you have chosen the font, it is time to apply them to your website. There are three main ways to do this:
1. Use your theme
As mentioned earlier, many themes include a font library. Some allow you to apply these fonts to your site in your own settings panel. Alternatively, you can use WordPress customizer to set these fonts:
In your WordPress dashboard, turn to
appearance → custom.
Click
Font option.
Open the drop -down list of each type of text -title, basic font, etc. -and select a font. Every time you switch the font, your website preview is updated, so you can test its appearance before the application.
In the customizer, you can also adjust the font style (thick body, oblique body, etc.) and size options.
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2. Use plug -in
If your theme does not contain fonts, or does not provide the fonts you want to use, then the easiest choice of the next is the next most simple choice is Use plug -in. There are many available options, but if you want to use Google fonts, WP Google Fonts is a good choice. It provides the entire GOOgle font library access, and then allow you to apply a single font to various areas of the site, such as title, paragraph and list.
If you want to use custom fonts in other places, try using a custom font plug -in. It allows you to upload your own font, and even integrate with popular themes and page builders to achieve simpler settings.
3. Use the custom code
If you are familiar with the code, there are two other options:
Trust fonts on your own website and use it and use it. The code is applied to the text area
Load the font from the third party source (such as Google Fonts) and discharge them into the queue
more details and instructions, please check Kinsta This article.
Give full play to creativity, but remember, simple is the best
Have fun! Creative your brand and choose the option that best represents your company. However, at the same time, please remember that simple is often the way to go. Select fonts that are easy to read by using four or five different options. Your audience should be your primary task.
Display fonts 
3. Use only a few fonts 
5. Consider accessability 
This is essentially setting up a spare font for your store. If your custom font cannot be loaded for the visitors for some reason, you can fully control the display of the text. For example, if your custom font is not available, you can tell the browser to use PlayFair. If the playfair is not available, tell the browser to use Georgia, if these do not work, use the default -default font. 