Providing high -quality and ideal products for your store is only half of success. Shoppers also need a simple way to discover the products you sell.
Fortunately, it is possible to climb the search engine results page (SERP) and may occupy the first place on Google. By applying search engine optimization (SEO) technology to your online store, you can increase popularity and sales.
In this article, we will discuss what SEO is, and why it is crucial to each online store. We will then introduce the basic knowledge of the e -commerce website. let’s start!
What is SEO, why is it important?
SEO is the process of increasing your website’s popularity when you actively look for the content you provided.
This involves the performance, security and navigation of fine -tuning your website. It also needs page optimization. The first step is to determine the words and phrases to be ranked as \”keywords\”. You will then use these keywords in the title, image ALT tag and other outstanding areas of the store.
Search engine optimization is a difficult task, but it can attract a lot of traffic for your store Essence In fact, 98% of people use search engines every month. It is estimated that Google users perform more than 3.5 billion searches a day.
You can use tools such as Google Analytics to check your traffic. Organic search is likely to become the main source.
If you successfully fine -tune your website, you may experience the improvement of traffic. This can be transformed into more sales.
According to research, 39% of online purchases are affected by related search. In addition, most stores can attribute more than 40% of their income to natural traffic.
Maybe the best news is: you can do a lot of work by yourself to achieve natural rankings, and you don’t need to continue the advertising budget. If you want to increase sales with very few budgets, SEO is a good choice.
How to operate the search engine optimization?
SearchThe index engine uses a combination of crawlers, indexes and algorithms to determine where your content will appear. The process starts with \”crawling\”. This is where the search engine sends a robot to discover new and updated content.
Whenever the robot finds new content, they will add it to a database called index. Every time someone executes the search, the engine searches for content that matches the specific query in its index.
The search engine and then arranged this content to try to solve the search in query as much as possible. This process is called ranking.
When determining your content, the search engine will consider many different factors, including user experience. As part of this process, they will check important indicators such as the jump rate and click rate (CTR).
Google recently focused on performance and launched the Core Web Vitals. The project measures how users perceive the speed, response ability and visual stability of the webpage. Although it is difficult to accurately interpret how search engines rank content, we recommend that you pay special attention to the performance of the store.
SEO terminology
Let’s take a look Some of the most common terms.
Keywords
: Potential visitors enter the word or phrase of the search engine. If you sell hand -made cat jackets, you will want to appear when someone searches the phrase on Google.
Replacement text
: The search engine is used to understand the description of the image. The screen reader also reads alternative texts to people with vision disorders so that they can understand the pictures.
Yu Description:
Google’s short preview displayed on the result page on the result page (usually 155-160 characters). This is the opportunity for you to persuade the search to click to enter your page. Therefore, please include a seductive summary, your target keywords, and even call for people’s actions.
Page title : The title of your page or post is displayed in the search results. Google usually shows 50-60 characters.
Reverse link: When the external site link is connected to your e -commerce store Time. Search engines regard these reverse links as recognition of your store content, making them a treasure of any optimization strategyGuide.
Internal links : Links between two different pages of e -commerce stores. These links can help visitors find relevant content, so they can improve ranking standards such as session duration. They can also help Google better understand how you are related.
Ranking factors: Google is used to determine the standards of ranking. These include the content of the webpage itself, the number and quality of the reverse links pointing to your website, as well as the technical aspects of user experience -speed, security, and page structure.
Select the correct keyword
If you want to perform well in SEO, then using the correct keywords is essential. This means to identify words when searching for content related to your store.
You may have remembered some keywords, such as your most popular product or your inventory s brand. These may be a good starting point for your keyword research. You can input these words into tools such as the KEYWORD MAGIC or Keyword Overview of Semrush.
Then, these tools will display the average search volume of each keyword and recommend some alternatives. This can help you find out words and phrases that may be favorable.
When conducting keyword research, keep in mind the search intention is important. As an online store, it is wise to focus on trading search and query. These are the queries proposed by users when buying. For example, the
target instead of budget laptop
is usually meaningful.
In addition, you need to avoid using keywords with little search volume. If no one is interested in specific keywords, it is unlikely to bring a lot of traffic.
In contrast, we recommend focusing on the high -specific keywords with good search volume. Generally speaking, the more popular this word, the greater the competition. Considering this, you will need to evaluate the difficulty of defeating websites currently ranking on these keywords. For most e -commerce stores, it is meaningful to choose keywords with good search volume and low competitiveness.
For keyword optimization pages and products
Most pages start with title. Although this is an excellent opportunity to include related keywords, the title also needs to persuade visitors to view your content. It is unwise to give priority to creating a striking title at the cost.
WordPress will automatically generate a URL according to your page title, but you need to optimize this link by deleting common stop words, such as
the
,
an
That
. These words do not contribute to your SEO and will occupy your character allowance.
You can optimize this URL in WordPress. Just click to expand permanent link . You can edit the link.
During online shopping, customers cannot actually touch your available products. As compensation, you need to provide a lot of high -resolution product photos. But you also need to add alternative texts to these images so that search engines know what they are. When adding alternative text, we recommend containing keywords as much as possible. This will help search engines to understand the content of the picture, thereby increasing the opportunity to appear in related Google picture search. However, the most important thing is that your alternative text is descriptive. Remember: The screen reader will also read alternative texts to people with visual obstacles, so you hope that they can also understand the image.
For example, you can use the following alternative text for the picture above: a reflective glass table with a short white coffee cup filled with black coffee, sitting in a white disc superior.
You can add alternative text to the WordPress media library. Or, you can add this text after embedding images in WordPress editor. Just choose a problem with problems, and then click \” to stop the
\” tab.
Next, click to expand the image settings
. You can now add alternative text. WordPRESS search engine optimization tool
WordPress provides a lot of SEO features, but you can use tools such as YOAST SEO to better control page optimization.
Yoast added a new part to the WordPress page and post editor. Here, you can add target keywords.
Then you can modify your page SEO to target this phrase. This includes a custom element description with your keywords.
This text will appear in SERP, so it will still Need to attract your target audience. Therefore, you may need to emphasize incentive measures such as low prices or free delivery. Yoast SEO also provides suggestions on how to increase ranking and display keyword density.
This is the number of times your focus keywords appear in the copy compared with the total number of words. To get the best results, you need to meet the keyword density recommended by Yoast.
2. Jetpack plug -in Jetpack plug -in has powerful functions. This includes helping you optimize the function of the website.
As mentioned earlier, the speed of your website plays an important role in your search engine ranking. Jetpack comes with a content delivery network (CDN), which can deliver your content from the server closest to the shop in the geographical location. This can reduce delay and shorten the page loading time.
Finally, Jetpack Boost is a free feature that can immediately improve some technologies that affect user experience immediately Essence As Google pays more attention to this, its importance to the best practice of SEO will continue to grow. Jetpack Boost can optimize your website’s CSS structure, delayed unnecessary JavaScript, and delayed loading images.
Basic SEO precautionsXue
SEO is a huge topic across many different fields. Considering this, there is a fast guide about SEO’s key precautions here. Do: Release frequently related content By continuously publishing wonderful content, you can build a unique information library to show Google the authority of you is a specific theme. Google’s goal is to provide searches with the most useful results for them. If your website has the largest connective clothing information library with the theme of cats, then when people conduct related search, Google will be more likely to attract them to your store. The unanimous release plan also shows that you regularly contribute to the unique content of the network -this is another quality signal of Google.
Do: Optimize your website to increase speed
Since 2010, Google has used the website speed as an official ranking signal. You can use tools such as PageSpeed \u200b\u200bInsights to check the overall performance of the website
.
You can take many steps to improve the performance of the website. This includes choosing a custody service provider that gives priority to speed and cache plug -in such as WP Super Cache. You can also use the Jetpack tools we mentioned above, such as their CDN and delayed loading functions.
Do: Add an SSL certificate
Construction Settings (SSL) is an agreement for the exchange information between the encryption customer browser and your store. This can prevent malicious third parties from stealing sensitive data, including payment information. As an online store, the SSL certificate is essential to protect your customers.
Whenever the site uses SSL, most modern web browsers show a hanging lock. This can encourage visitors to trust your store, which is very helpful for the conversion rate.
Although the ranking standard may be difficult to interpret, Google has confirmed that they use the security hyper -text transmission protocol (HTTPS) as the ranking signal because it has an SSL certificate. Many hosting service providers use SSL certificates as part of their products. Alternatively, you can generate free Let \u0026#39; S Encrypt certificate and use the real simple SSL to add it to your site.
Do: Establish a link
A large number of external links with respected third -party websites will pass authority, correlation and trust to your store. This can improve your position in SERP.
The most reverse linkThe best way is to make fascinating and shared content, such as video, tests and information charts. You can also use Link Explorer’s Link Intersect tool to perform link gap analysis. This is where you recognize your link to your competitors. You can then access these sites as part of the link construction strategy.
Internal links will also affect your SEO. The logical internal link structure allows customers to easily find related content. This can increase the duration of session and the number of pages access to each session. According to Semrush, these are the two most important ranking factor.
Do not: Fill in keywords
Keyword filling is to load the content with keywords to try to manipulate the store ranking. This may damage the customer experience, especially if you use these phrases from the context, or repeat them in an unnatural manner.
Most search engines use algorithms to sniff websites involved in this blacklist technology. If you are convicted, it is expected to fall in the search engine ranking. Google may even delete you completely from their Serp.
If your keyword density is too high, Yoast SEO will warn you. You can then take measures to solve this problem, such as replacing the instance of the main keyword to synonyms.
Do not: overly follow the robot
It is difficult to determine all the standards for search engines to rank content. They also tend to change their algorithms.
Although it is attractive to try to crack the code, you usually get better results by paying attention to the user experience. For example, reducing page loading time will increase your Core Web Vitals score.
Even if your improvement will not directly affect your SEO, a good user experience will encourage people to spend more time on your website. This will have a positive impact on your position in SERP.
Do not: Forget security
Search engine hopes to ensure the safety of its users. Therefore, any malware or content can revoke all your SEO victory.
Fortunately, there are many WordPress security tools to protect your website from hacking, including JetPack. This plug -in has the protection of violent attacks. When malicious third parties bombed your login page with hundreds of user names and password combinations, violent attacks occur. It also provides functions such as automatic update, malware scanning, real -time backup, activity logs, and dual authentication.
How to increase e -commerce sales via SEO
If you are behind in the results of the search engine,Then you will definitely miss the sales opportunity.By optimizing your online store for Google, you can increase the most important search engine rankings and increase your income.
Keyword research is the cornerstone of any successful SEO strategy.To help you identify high conversion keywords, we recommend using keyword overview and other tools.You can then deploy these phrases throughout the content, including URL, Yuan description and image replacement text.
For more SEO suggestions, please check the SEO skills of e -commerce stores and our product -based SEO senior guide.If you want to attract more local customers to your store, then you may be interested in our local SEO’s ultimate guide.
