Congratulations You have paid a lot of effort during the holidays, and you have gained a return. This holiday season may bring a wave of customers -familiar shoppers and some new faces. Many of these new buyers may be your parents, children, spouses, or friends, and they come to your store to find perfect gifts.
Although they may not be familiar with your product in the past, you now have the opportunity to turn them into long -term fans.
Who knows? In the next holiday season,
their friends and family may buy more gifts from your e -commerce store to further increase your customer base.
However, the problem still exists: What can you do to retain your new customers? In this article, we will share some skills to retain new customers after the holidays.
Writing new content
Now you already have a new customer base, you want to provide them with the content that allow them to stay with them. So don’t be shy! Welcome to write fresh blog articles or share videos that directly meet their needs. Although your existing customers may understand the specific terms or technologies of your industry, recent customers may not understand.
Assuming you have an online coffee roasting shop. Although coffee enthusiasts understand the differences between roasting type, brewing technology and harvesting location, novices in the coffee world may feel at a loss because of all choices.
In order to cater to these customers, please consider writing a blog post on how to brew coffee (three methods for brewing coffee this winter) or an article about coffee beans (Arab coffee and Colombian coffee coffee –What’s the difference?).
Photo https://joecoffeecompany.com/ \u0026 nbsp; For example, Joecoffee developed a guide to brew coffee using common methods. Each one includes the types of brewing and detailed descriptions of photos and recommended.
Or, you can make a short video called \”How to brew coffee correctly\”. Discuss the temperature of the water and the type of coffee machine or pot they should use. Resources like this will help them get involved in the coffee industry.
Production display advertise before. To attract new customers through related news, you need to determine who they are. There are several ways to create a unique audience for this purpose, but we will solve two methods.
Find new subscribers from your email marketing tool.
Create a list of new subscribers in your email marketing tool, and these new subscribers are added between the specific date of the holiday and purchased at least once.
Export this list to CSV.
Use CSV to create a customer list in Google.
Please keep in mind that it may be a bit troublesome to use the customer list and customer matching in Google. This process is relatively advanced, but if you expect many new shoppers during the holidays, this may be worth it.
Create Google Re -marketing audience
At the beginning of the holiday, set up Google to marketing audiences, and let all buyers participate.
Close the audience of the new members at the end of the holiday.
Your list will be displayed during this period.
Although it is useful, the disadvantage of this method is that you cannot choose
customers purchased for the first time
.
Show the advertising prompt Make sure your advertisement is directly targeted at new customers. Avoid using words that can only know if you are only experienced users or backs. For example, assuming that you run an online wine brand and describe a wine as \”a rich aging wine with a sweet and sweet flavor\”.
Although this experienced sommelier sounds attractive, it may not have the same impact for those who have just learned wine. Therefore, please use simpler terms to describe this wine, such as \”a delicious red wine, so that you want more.\”
Use email marketing
Email marketing is one of the simplest ways to contact new customers -Mailpo’s first purchase of email features to make it easier. First of all, send a personalized thank you letter to the new customers and warmly welcome them to your store. Then, in this email, it is recommended to encourage purchase. You can also decide to be the futureSales add coupon code.
New customers may not know that the products they buy Pay attention to the function, or they may not know how to use it. Including a fast guide, focusing on some prominent aspects of the product and how to make full use of it. Then, set a email series to send messages regularly, including prompts, product recommendations or sales reminders.
Reward shoppers
You need to take the first step of establishing a harmonious relationship with new customers, rewarding them is a simple way to start from the right:
] Provide discounts for the recommender: New shoppers can quickly become a loyal supporter of your brand. For example, when customers recommend someone to your store and buy, you can provide 10% discount for them and friends. As a result, you not only get new customers, but also deepen the relationship with existing customers.
Send seasonal greetings:
Sending seasonal greetings to let customers know that you are thinking of them. After the short information, let them understand the latest products of the season as soon as possible. \u0026 nbsp;
Invite customers to join your loyalty plan:
The loyalty plan is an excellent motivation to attract people to visit your store again. Create a simple -level plan to allow customers to reach a new level based on their purchase and interaction with your store.
Provide excellent customer service In order to allow customers to return to customers, you need to make them feel that every time they visit your store, you spread on the red carpet. There are four ways here to do this:
You can ask:
You can chat with your customers in real time. Enable chat boxes in their shopping experience so that they can ask any questions. Real -time chat extensions will help you keep in touch with customers on various chat platforms. In addition, consider creating automatic answers for common questions to provide fast response.
Make the return/replacement simple
: Through the expansion of the return and warranty request, the return or replacement is easy. No need to contact you or other employees, the entire process will be seamless through their user account.
Including thank you letter:
Although you should include thanks for each purchase, they are essential to new customers. youYou can even throw a small free gift to express your gratitude.Surprise will help you leave a good first impression, and customers will feel the motivation to buy again. Solo Feedback
:
People like to share their opinions.Provide a platform for your customers and ask them for their recent purchases.
Winning new customers
Whether you are attracting new shoppers or welcoming returning customers, you need to work hard to retain customers.Once the holiday passes, don’t let the joy of the holiday follow.On the contrary, continue to show the shoppers to care and thank them for their patrons.
Now the above techniques are implemented to retain customers throughout the year and develop your online store.
You need to take the first step of establishing a harmonious relationship with new customers, rewarding them is a simple way to start from the right: 