Another Black Friday and Internet Monday (BFCM) will come unknowingly. It’s time for sales, serious marketing and publicity.
You may already have an endless task list. You don’t have time -marketing time, website improvement time, or creating another dance time for your Tiktok page (well, maybe you have time).
We know.
We have been there, and we know that the days before BFCM are essential to end this year’s strong performance.
Whether this is your first BFCM or experienced professionals, there are always ways to improve your strategy to ensure the success of the weekend.
So if you delay things for too long, there are some fast lists of BFCM programs that can still be completed -even if things are progressing.
Determine the sales you want to do
Think about your sales target this year. If you are not sure where you start, you can find inspiration from checking your inventory.
Do you have several products? If so, please use these as a part of the \”Buy One Get and One\” transaction in order to make room for goods in the new year.
Do you want to increase the average order value of each customer? Consider adding free gifts or reward discounts to the purchase amount exceeding a specific threshold.
You may also find that the use of the \”Frequent Purchasing\” expansion procedures to create a discount bundle package is very helpful. This will highlight the popular pairing on each product page and provide discounts when the goods are bundled in the same shopping cart.
If you are trying to decide the product you want to discount, please check the trend of your store in the past year. Which commodities have a large demand? Choose to sell these items.
Set all discounts
You can easily use the built -in coupon management function to specify a fixed shopping cart discount, percentage discount, or fixed product discount.
Want to use special coupons or coupons to reward customers for future use? Smart Coupon extension can create customized coupons for customers.
Then, the discount start time is arranged to one minute by using PW Sales Scheduler to improve the expectations. In order to further encourage customers to buy products, please clearly explain the date and time of the discount. In addition, you can apply your sales to the entire product category, which is very suitable for the owner who wants to clean up the inventory.
Announce your sales
After determining the product to be discounted and the type of sales to be carried out, you need to promote it to new customers and return customers. Here are several ways to announce your BFCM sales:
Share on social media: share your sales information on all social media channels. Make videos on TIKTOK, advertise on Facebook, post photos on Instagram, add pictures on Twitter -do everything possible to spread information.
Add BFCM to your email communication: Reminds your existing customers’ upcoming sales. You can even provide a small discount for new customers who register your current affairs communication a few days before the promotion.
Set re -marketing advertisement: These advertisements are targeted at customers who have visited your website. Use them to remind the previous visitors your sales and any discounts you provided. The goal is to attract people to return and buy.
Test the function of your website
For customers, through all stages of your website sales channel, just abandoning their shopping carts because of errors in checkout. This will be a one. Shame. Simplify your checkout process by taking unnecessary fields such as deleting unnecessary fields and putting everything on one page.
and this process must not only be simple, but also
fast
. If the loading time of a website exceeds 3 seconds, 40% of visitors will give up it. Website speed is crucial throughout the year, especially during your Black Friday and online sales on Monday, competition is fierce, and your website resources may be tight. You may not need to be fully maintained, but you can take some measures to increase the speed of the website and ensure that it can cope with the increase of traffic:
Combining delay loading: Most e -commerce stores There are many images, but you don’t need to load them at the same time. Implement delay loading to only display images currently on the user screen.
Set CDN: If your store meets customers from all over the world, WordPress CDN is not negotiated. CDN copy from your hostFiles provide services from global distributed networks. Show the visitor to the file from the closest position from them, so that your website is loaded faster.
Upgrade your host: Check your host account to ensure that it can meet the needs of your website. As the store grows, you may need to upgrade the plan to deal with a larger traffic peak.
Check your website on mobile devices: Your website may look good on your
device, but please check the mobile devices, desktop machines, tablets and various types of various types Functions on browsers. Fix any loading or visual problems.
Improve your security: A large amount of traffic during BFCM is the worst time for your website to collapse. Even if you are confident in your security, you should provide extra digital protection walls. Check your WORDPRESS security package for your WOOCOMMERCE or install JetPack to get a full coverage in a few minutes.
Promote your sales on your website
Let customers easily understand which products are discounting and when your discounts start.
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You can promote your sales in the following ways:
Add a pop -up window to your website
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Add notification to the title of each page
Including a temporary menu item, such as \”Black Friday!\” Tracking
In order to prepare your BFCM sales, it is best to put advertisements on multiple platforms to attract more audiences. You will want to know which advertisements bring the most sales, so advertising tracking is set up to measure conversion.
Woocommerce analysis instrument board is a good starting point. After mastering basic knowledge, you will want to continue to use Google Analytics for advanced measurement. According to our guidelines on tracking your e -commerce marketing, understand how to find the exact source of sales, which sources bring the most income to you, and what to prevent customers from completing the purchase.
Set up an abandoned shopping cart email I wantTake it back to the customer who leaves without purchasing, please implement the abandoned shopping car strategy:
Send follow -up email: a simple \”hey, you left some things!\” The message can really remind the customer forgotten Buy. In order to save time, use MailPOET’s abandoned shopping cart email function to automatically send follow -up emails.
Free delivery: One of the most common reasons for giving up shopping carts is accident costs, such as freight. In addition, free delivery can inspire greater purchases, make customers feel that they are winners, and simplify cost calculations. Therefore, the sales of sales and stopping the abandoned shopping cart by providing free delivery from the beginning.
Simplify the checkout process: Use WooCommerce Payments to expand to keep the retreat save their information. If their financial information is ready at the checkout, they do not need to find their debit cards or persuade themselves to withdraw sales.
Plan the success of the Black Friday and the Internet on Monday
For the Woocommerce store around the world, the 2021 holiday season will become an important sales week. Therefore, we will start planning to establish a relationship with existing customers and win new customers.
Although you don’t have much time, all these adjustments in your e -commerce store can be quickly quickly and can be quickly quickly quickly. Finish. The best part is that after the end of BFCM sales, your store will benefit from all the changes you make.
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