omni -channel marketing (also known as cross -channel or multi -channel marketing) focuses on the use of customers Multiple platforms provide consistent, branded and personalized advertising experience.
By using omni -channel marketing strategies, your company can show people’s interests and advertisements for products related to history. Matching potential customers with correct products and discounts can increase the possibility of transformation and improve your advertising expenditure efficiency. The lower your conversion cost (CPA), the more profits you get.
Most of us have experienced omni -channel marketing in some way. You can click on the advertisements of interesting content seen on social media, and then register a coupon on the store website by popping up the window. If you do not buy the product, you may receive an e -mail with discounts with discounts, or you may continue to see the product advertisement of the product on other websites you visit, which may convince you Back to buy. If you do buy it, you may receive an email containing related products and get future sales announcements. You may even receive a postcard or directory in the email.
sound complicated? The good news is that you don’t have to spend a lot of funds or invest a whole team to create streamlined omni -channel marketing strategies for your store.
The following is a step -by -step guide to formulate a simple omni -channel marketing strategy that does not exceed the budget.
Starting simple There is no way to start doing everything immediately. Fortunately, you don’t need to do this. Omnic channel marketing is to convey consistent information to people in multiple places. Therefore, instead of trying to conquer some complex automation activities, it is better to determine your main communication or marketing channels, and then determine an extra channel that can be integrated with it.
Set your budget
You have to spend money to make money, right? Set the total monthly amount you can use for marketing, and then focus on the way to provide the best investment return (ROI).
You should not only consider how much money is spent on actual advertising purchase, but also determine whether it is to make advertising copywriting, pictures and videos yourself, or you need to hire someone to make it for you. If you plan to contact your customer via email, you plan Then you also need to consider how much it costs on the email marketing platform. If you are making a flat advertisement or direct mail, you need to know how much these costs are.
You may find that at the beginning, your budget is too small and cannot be on all the platforms you want to use advertising. It doesn’t matter. Over time, you can grow into a new platform. If you start efficiently in the budget range, you may be surprised how fast your business expansion is. Determine your target customer
Positioning your advertisement to the most likely to buy your product is an important part of formulating a good omni -channel marketing strategy. But how do you know who you want to aim? If you start a store from scratch, you may not have a customer base for investigation. Instead, you can use some basic assumptions about the potential audience and then collect more data.
Raid the following questions:
Where do they live?
If you transport your products to a limited country/region, then you will want to limit your advertisement to people in these countries/regions.
How old are they? If your product is designed for people over 55 years old, you need to locate the shopper of the age group.
What is their profession? If you sell orthodontic products, you can reduce the audience to dentists, orthodontic doctors and dental health caregivers.
What is their hobbies? If you sell kayak, you may want to add people who like kayak, canoe, fishing, hiking, hiking and camping to your population statistics.
Before your in -depth marketing, it is important to understand the person you want to contact.
Detailed understand how to choose the audience for your store. If you have run the store for a period of time and already have a customer list, you can learn more about them by sending a survey. If your client has left a comment, you can read them to collect details of the population and understand how customers use your product. You can also use email addresses to create similar audiences on various advertising platforms. Through learning from existing customer data to understand more information about expanding the audience.
Priority to marketing in the entire customer’s life cycle
The customer’s life cycle starts from their first discovery of your business and hopes to end with loyalty for life. The following are the five stages of the customer’s life cycle and some popular methods that attract shoppers at each stage:
1. Arrive
This is the stage of customer search for specific products or problem solutions. This is a good time for you to contact the shopker and let them understand your brand. Customers may be comparing products, reading comments, or just want to know more information about the products suitable for them.
At this stage you can contact customers, including search engine optimization (SEO), Google shopping list Pay search for advertising and social media marketing. 2. Acquisition When someone visits your website, register your current affairs communications, interact with your chat robot or contact your company through telephone or email to get the product about your product When more information, acquisition will occur. They have not purchased, but they are checking your business and collecting more information.
In the acquisition stage, you have the opportunity to collect data about the customer, which can help you understand how to market in the future.
You can collect some basic information and use the tracking tags on your website to collect some basic information and advertise them on various platforms. You can use some re -marketing methods to e -mail through social media advertising, display advertisements and abandoned shopping carts.
You can customize the advertisement and email received by the visitors based on the products viewed by the visitors and their live behavior. Emails by displaying advertisements or discounts to encourage someone to return to your website, which may be a good way to promote their actual purchase.
3. Convert When someone purchases on your website, They have \”transformed\” to your customers. At this point, you have to ensure that they are satisfied with their products and experiences and have valuable relationships with your company in the future. 4. Reserve It is not enough to convert new customers. You want your customers to come back to buy more again and again. Customers with the lowest cost of conversion are customers who already like your products. This not only has a better return on investment, but also cultivates retorters to build brand loyalty -your loyal customers will introduce your products to your biggest supporter through their comments and their friends and family.
At this step of life cycle, you may use follow -up emails with other products recommendation or special discounts to sell to customers, send comments or feedback survey requests to them, provide rewards or loyalty plans, and also provide a reward or loyalty plan, and and also plan, and provide a reward or loyalty plan. Provide excellent customer support.123]
5. Loyalty
Everything you do to retain customers will help build brand loyalty. But you can’t just forget it and forget it. You must strive to maintain high -quality products, excellent customer services, and maintain personalized links through email and reward -based plans.
In order to further consolidate the loyalty to your brand, you can consider providing your highest value customer with customers what. With the extension of the membership qualification of Woocommerce, you can make your VIP customers get special benefits that others cannot get. Provide them with free products, special invitations to participate in face -to -face or online activities, such as new products publishing or creators/inventor lectures, and free delivery of delivery at each purchase.
Determine the advertising platform for you If your budget is very small, you may need to choose which marketing platforms to pay attention to. First choose a low -cost advertising method, and then expand to a higher cost advertising platform as the budget increases. Low -cost marketing method:
Natural search
Focus on the SEO of your website. Your goal is to make your webpage organically rank in the search results so that customers can find you more easily. If you do this yourself, the only cost is your time.
When the shopker is looking for the type of product you sell, optimize your website to obtain natural search results It helps its ranking higher. The first or second page of the Google search results is not only a good way to attract customers, but also a good way to collect the type of data interested in your product.
To ensure that people find your store when searching for products similar to you, please focus on the use of keywords on the product page of customer search. If your website contains blogs, please publish a useful article about how to use your product. If you are confused about what keywords are used in products, pages and posts, Google’s keyword planners can help.
Google Shopping Google shopping is another excellent opportunity for people to appear when looking for you. In early 2020, Google provides a shopping list for free, so there is no reason No
list your product. Millions of shoppers visit Google every day to find the products they are looking for. Despite paid GoogleShopping advertisements will always be displayed above the free list, but the high -level display in natural shopping results is still an important sales driving force.
You can manually set the Google product feed, or you can install it Google listings \u0026 amp; ADS expansion program.
Email marketing If you already have an existing customer list, you can sell them directly to them by email. Many email marketing platforms have free packages, so if your store has just started and your customer list is small, you can market to your customer for free. A good choice is MailPOET, which considers the Woocommerce store when constructing, and has an additional benefit of automatic email at the free level.
Using services such as Mailpoet, you can send a welcome email series to the new subscriber, product recommendation based on past purchases, people who leave the items in the shopping cart Abolition of e -mail, sales announcement, etc.
The reward plan
Encourage customers to buy more products through the award plan. Through the Woocommerce points and reward extensions, you can set up how much points can be obtained for each customer for each dollar and how much points are required.
In addition to adding new rewards or adjusting your plan, this is a marketing market Strategy, once your plan settings are completed, there is almost no additional effort or maintenance. If the reward plan is meaningful to the products you sell, there is no reason not to use the reward plan to help increase sales.
Alliance marketing
Alliance marketing gives anyone a chance to become the ambassador of your brand. You only need to pay for their advertising costs when selling sales on your website, so this is a very economical way to increase income. Lianyi Network Marketing drives them to your website for sales commissions to reward fans through special links and coupon code. Because your success also benefits them, members can become enthusiastic marketing partners. If you are interested in exploring this type of marketing, please check the Affiliate extended by WooCommerce. Using this extension, you can be in businessSet your own procedures quickly and easily. Control registration, commission conditions and expenditures from your WordPress dashboard.
You must be selective when selecting your subsidiary. If they run a spam website or publish a search engine that thinks of suspicious content, it may damage your search ranking.
Customer Service
Every contact point with the customer is a marketing opportunity. Do not treat customer service as simple management problems and complaints, but should be regarded as an opportunity to create loyal fans. By providing first -class services, your customers are valued. When they think you really care about their satisfaction, they are more likely to buy and leave praise in the future. Using customer relationship management (CRM) tools like Jetpack CRM can help customer service smooth and relaxed. Set up to support portals, tracking and management orders directly from your WOOCOMMERCE store. No need to log in to a third -party CRM site to manage your customers -you can complete all operations in the WordPress management area.
Organic social media
It may be difficult to get natural attention in social media, but some good marketing for free marketing may be very effective:
Create Facebook group for your company.
Unless they participate in paid advertisements, the Facebook page will not receive much attention. But the Facebook group can naturally become very popular. Some brands have huge fan bases, such as Aldi Aisle of Shame Community. In such a group, brands can market marketing with loyal fan groups for free.
Published and interact regularly on all your social media channels.
Jetpack and other tools can help you share the latest content of your website on various social media channels (including Facebook, Twitter, Instagram, LinkedIn, etc.). You can set the post to automatically share on the platform you chose when publishing, or arrange when to share and re -share your content.
You still need to spend time interacting with your followers in social media, replying to comment and sharing other users of other users of your fan base. High -quality and continuous release must be combined with regular participation in order to increase your brand followers.
Make an AMA on Reddit.
Ask Me Anything Subreddit is a community that is committed to the Q \u0026 A link with interesting individuals and companies. Start your own AMA is free, and you can answer any questions raised by the participants. Your AMA must comply with some identity requirements and certain rules, but in addition, it is easy to set and is an interesting way to contact new friends. In addition, the problems raised may help understand how you market your products on other channels.
High -cost marketing method:
Pay search
If you want to improve the SEO at the same time on the natural search results, or immediately generate traffic, Then pay for search ads is your best choice. You can bid the keywords or phrases of the description (or closely related to your product). In order to make your advertisements successful, make sure they have useful descriptions and include as many structured abstracts as possible (pricing, star, comment, etc.).
You should also ensure that the landing page of the product is suitable for mobile devices, fast loading speed and reflecting advertising copywriting.
Google Search is the most popular paid search platform. Google ’s search volume exceeds two trillion times each year, far exceeding the second popular search platform Bing, and the latter only obtains about 1 billion searches per month.
Payment of Google Shopping
Like search, you can pay for better display positions in Google’s shopping results. Your search advertisement will appear in the top of the sidebar or Google search, and will be listed on the top of the Google shopping page. Pay shopping advertisements can also be listed on the Google Search Partners’ website and included in the Google display advertising network (YouTube, Gmail, and Google Discover). Free Google shopping lists will not obtain these added display positions.
Show ads
Google displayed advertising networks to become the world’s most popular display advertising platform due to its extensive influence, because of its extensive influence Essence If you are already using paid search ads and Google shopping ads, then you may have participated in Google display advertising networks to some extent.
Social media advertisements
Marketing to people in social media is a good way to get new customers because they can directly share your advertisements with friends. You can use population statistics, perception interest or passing throughIt is rumored that the customer email list is marketing to people to create a similar audience with similar personal information to the current buyer.
Facebook and Instagram are the simplest and most popular advertising social media platforms. The first thing you have to do is to install Facebook pixels and convert APIs on your website, and connect your store to your Facebook and Instagram account. The easiest way is to install free Facebook for WooCommerce extensions.
Facebook for WooCommerce connects your store’s product directory to Facebook and Instagram in order to ensure a unified brand experience. You can also buy advertisements directly through the WooCommerce dashboard.
Video Advertising
Between the cost of creating high -quality video content and advertisement, video ads have always been one of the more expensive marketing options. But with the emergence of online platforms such as YouTube and more affordable video production equipment and editing tools, video advertisements are not out of reach for small companies. You can use iPhone or Android phones for shooting, use free editing tools, and set your advertising budget to any price that can be afforded by you.
Although the operating cost of video ads is much lower than decades ago, if you have no time or skills to make them by yourself, their production is still time -consuming and expensive. If you still want to use videos as part of omni -channel marketing strategies, make sure you create videos that can be used on various platforms. Re -adjust the use of video editing for your social media marketing, blogs and product pages to maximize your video creativity.
Although the most popular video advertising platform is YouTube, you can consider other choices:
Social video platform.
TIKTOK and Snapchat are video network platforms based on video, which can provide excellent advertising opportunities. They give you the opportunity to interact with the audience, which allows people to build a deeper relationship with your brand.
live video service.
Twitch and Vimeo are the two players in this field. Twitch is specially used for live broadcast, and Vimeo also hosts pre -recorded content. Twitch is very focused on the game community, so if your product can attract the crowd, it is a good video advertising choice.
On -demand video stream network.
The birth of the online video stream is consideredIt is the funeral clock of online TV, but it actually creates an online network. Amazon Prime Video and Hulu are two popular networks providing advertising opportunities for companies.
Printing Advertising
According to your population statistics and the products you provided, printing advertisements may still be a good way to supplement your digital marketing work. Considering advertisements in magazines, mailing printing directory, sending postcards with special discounts, or using door hanger and product samples and other front door marketing techniques. Like digital marketing, you can do something to track the impact of your efforts:
Use a QR code with tracking links.
Some software allows you to create a special link to enable and track for QR code. In your print marketing material, one of these code is included. When the customer uses it to access your store, you will know exactly which printed product the customer comes from.
Use a special login page and face link. If the QR code is not your style, you can create a custom login page with a unique link to include in your printing advertisement. If the shopkeeper visits the landing page, you will know which advertisement they respond to it.
Use the unique coupon code.
If you include a unique coupon code with specific graphic advertising activities, you can track its usage in the store to understand the effect of your activities. Try to use WoOOCOMMERCE smart coupons for advanced coupons management.
Create advertising copywriting and artworks that can be used across multiple platforms It is important to maintain consistency and efficiency. Making images, videos, and advertising copy with a variety of uses can not only save your funds on creative assets, but also help provide a unified brand experience for shopping users on all platforms.
Make sure you shoot videos and photos designed for multiple advertising platforms. Different platforms use different vertical and horizontal ratios, so you need to remember this to shoot and edit videos and photos. Common vertical and horizontal ratio includes:
level 16: 9
square 1: 1
Vertical 4: 5 and 2: 3
All Portrait 9:16
Take videos and images at a high resolution as possible, and export it to a lower resolution version based on your use case. High -resolution photos are important for flat advertising and even some website applications (although always ensure that your image is optimized for network display).
Display advertising and other contents requires lower resolution images. For videoThe maximum resolution files allowed to pass the best. Most video platforms have video quality options on the viewer’s end, so if someone connects slower, they can choose to provide lower quality videos.
Analysis of your data
Regularly reviewing the marketing activities of all channels are important. If an advertising event is not good, it is useless to continue spending money without any changes. View your analysis will help you understand which advertisements are effective and invalid, and will help you understand where time and money are concentrated.
Google analysis may be the best and most comprehensive tool for tracking activities on your website. You can view the recommendation links used to access your website in order to understand where the visitors come from, understand the effectiveness of search and display advertising activities, and obtain the population statistics of the website visitors. If you are not sure how to integrate your website with Google Analytics, Woocommerce Google Analytics extension will help.
This extension will not only connect your website to your Google Analytics account, but also display basic tracking data in your WooCommerce dashboard, such as session, users and events. It can also integrate Google Analytics enhanced e -commerce, so you can view customer behavior such as shopping cart operations and product views.
You can analyze other methods of marketing data through each marketing platform itself or in WooCommerce Analytics. Most emails, videos, and display online marketing platforms have their own analysis instrument panels, which will display at least views and clicks. Some may even show conversion.
Understand more information about the use of high -level analysis and tracking marketing activities.
Update the advertising strategy according to key performance indicators (KPI)
After viewing the effect of your advertising series, update your strategy according to your own KPI. For most companies, CPAs with low and ROI -high advertising activities should obtain additional advertising expenditures, while CPA and ROI low advertising activities should be eliminated. But you may have other important performance indicators for your company.
If the ads you put in are not directly sold, but it is usually related to higher natural search traffic, which may mean that advertising is leading many people to search and understand more information about your products. Try to open and close some of the poor advertisements for a period of time to see if they have any impact on other indicators.
For customers’ reservations and loyalty activities, if you find that few customers use himFor their reward points or do not exchange certain coupons, you may consider adjusting your discount or adjusting the amount required for the exchange.Just because marketing technology is currently poor, it does not mean that it cannot adjust and transform into the efficient sales driving force of your business.
Looking at your business growth
Through strategic selection of your marketing platform, making evergreen and repeated creative assets, and continuously reviewing and adjusting your strategy based on performance,You will see your income growth.Just like anything worth doing, it may take some time to improve.By starting from several cheap marketing channels and developing from the data you have worked hard in the past, you will formulate a reliable long -term strategy to create revenue for your business.
Using services such as Mailpoet, you can send a welcome email series to the new subscriber, product recommendation based on past purchases, people who leave the items in the shopping cart Abolition of e -mail, sales announcement, etc. 
