There are two basic strategies for e -commerce stores to help people find their products online: buy advertising Or improve the search ranking. The most cost -effective option is search engine optimization (SEO). Although it takes time and energy to play natural search for your business, its long -term cost is much lower than the paid advertising strategy.
Successful SEO focuses on your products. Why? Because in most cases, those who are ready to buy (you want to find your website) will
search for the products they are looking for . If someone is looking for creams, they will not enter \”cosmetics\” or \”beauty products\” in search engines. They enter content such as \”cream\”, \”moisturizing\”, \”moisturizing\” or \”cream\”. In order to make your product appear in the search results, your product page needs to optimize keywords around a specific buyer related to your products.
Below, you will find a detailed strategy to achieve this goal and help shoppers find your product through natural search. Take out time to complete the entire list every week; this will be very worthwhile to invest.
1. Improve the optimization of local search engine Local local Search engine optimization pays special attention to the ranking in your geographical location. Whether you have a physical store or only online sales, almost every company is associated with the local community in some way. You can use the local supply chain to provide face -to -face services or special delivery options, or sell easy -rotten products to certain postal codes. Providing services and online sales products require strong local search engine optimization in order to appear in the search results of its ideal customers -people who need massage nearby.
Several methods to improve the local SEO include:
State your \”Google My Merchant\” page. This is the first and simplest step, because it does put you on the map -Google Map.
In the page title, meta description, image replacement text, and URL containing keywords on your website with a specific location.
Write a blog post specifically for your location.
Suppose you transport dog bowls nationwide, but your base is at Atlanta, and you want to be companies in the Atlanta region. In addition to declare your GooglOutside the E information page, you can also:
Put a one on the \”About\” page Zhang’s photo of the factory and write \”Our Earnian Bowl’s Atlanta Production Base\” as a replacement text. The term \”Atlanta\” is included in your page URL and Yuan description.
The title of the \”About\” page is set to \”the best dog bowl source of Atlanta\”.
Write a blog post, such as \”How do we make dog bowls in Atlanta\” or \”the best dog park of Atlanta\”.
Don’t overdo it! No need to put your city name on every page of the website; this will make people feel stupid and unnatural. Including it on a key position with context, such as on your contact page.
Want more details? Read our local SEO optimization guide for our e -commerce store.
2. Encourage product reviews
The comment will be displayed in the search results, and will affect Google’s choice of enterprises that are displayed for specific queries. They are also more likely to access your website and buy your product.
How to get more comments? Use some of your marketing budgets to seek comments from existing and new customers. The following are several methods to get more product reviews:
Send an email to your customer list to ask for comments. Including links to make the process as simple as possible.
When transporting the product, please attach the leaflet or card required to comment. Third, tell them where to go and how to submit comments.
Provide rewards, such as one -time coupons or free gifts purchased in exchange for comments. Review for Discount extension makes it all simple -when the customer leaves a comment, expand to send them a coupon code or discount to them via email.
Where should you remind customers to leave a comment? Start with \”Google My Merchant\” and the product page on your website. Google score determines the star grades displayed on Google Maps and merchant information displayed for your merchants. The product review that correctly includes the architecture marked product on your website (please continue reading to understand the details of the settings) can improve your product page search engine ranking and increase the conversion rate.
Once you establish your position in these areas, you may want to try to comment on social media platforms or specific industry websites (such as houzz.com or weddingwire.com). In all cases, the clearer your direction, the higher the number and quality you get. You don’t want people to just click \”Five Stars\” without writing anything. You want them to describe their love for your business, services or products. Encourage customers to write at least two sentences, but the more the better!
Don’t fake them no matter how you encourage comments. The counterfeiter will eventually find that the negative impact on your brand may not be able to make up.
3. Effective use of keywords Please pay attention to these details to maximize the use of keywords and add traffic to your product page:
Make your keywords your keywords Diversity
Each product page should pay attention to different keywords. If you use multiple pages for the same keyword, you will compete with yourself, and your search engine ranking will be affected.
If the title of each page of your clothing e -commerce store is displayed \”Men to be sold \”Shirt\”, then Google may think that all your pages are selling the same thing. Specify a specific title with applicable keywords for each page. For example, a better keyword is \”men’s blue slim ball shirt\”. It is specific to that exact product and is unlikely to compete with other products or pages. Do not fill in keywords
The target is not to fill your page full of keywords. In other words, do not do this:
\”We have a men’s formal shirt for sale. Looking below to find the men’s format shirt that is best for you. We have a variety of men’s format shirts with various sizes and colors.\”
[ 123] Did you see the problem? It sounds unnatural. Google knows how to smell the keyword filling, it will actually damage your ranking. Do not do this. It does not work. There is a better way:
Strategic placement of keywords
Add your main keywords to some title, page title, meta description, URL, alternative Text and page content. And consider using several variants. If your target keyword is \”Texas Flag T-Shirt\”, you may also need to contain \”Texas State Flag T-Shirt\” and \”Texas Flag Tee\”.
Use headline news
There should be only one H1 label on each page -this is Google Google How to determine what your page is about. For the product page, this will be the product name. For the category page, this will be the category name. Suppose you sell a specific type of sports clothing. A good category page title should be \”American women’s volleyball jersey\”. See how specific it is? It’s not just a volleyball jersey -a women’s volleyball team. Not just the women’s volleyball team, the American women’s volleyball team. Compare it with the title on the page of too many e -commerce products, such as \”product\” or \”volleyball clothing\”. Most people may not use the word \”clothing\” when searching online. Instead, they use words such as \”shirts\” or \”jersey\”. Do not use industry terms in the title. Use ordinary people -your buyer -if you use it.
Write a detailed product description
Many product pages are too short. Some people only list the names of the product, that’s it -this is bad for SEO.
Use the terms that people can search to describe your product. Similarly, details such as shirt size, portion, fabric type, model, quality level, and composition types help buyers find your product and finally decide to buy them.
Do you want to know more about writing product descriptions to increase sales?
Learn how to use psychological art in product description.
Add keywords to all images Each product page should have a photo. If you want to sell a book, please attach the cover picture. If you want to sell services, please add photos of the staff. You can add keywords at two positions: replacement text and image names. Replacement text description image. What is it? What did this information show us? Because the screen reader also uses it to \”read\” images to people with vision disorders, please make sure that replacement text is not just a keyword. It should be accurate description of the theme. Learn more about the accessability of e -commerce websites.
also contains keywords in the image name. Don’t call your image \”IMG34546.jpg\” or \”Product1035.gif \”. Clearly know what every product and category page is selling.
4. Build a product page around keywords What is the keyword intention? When someone searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searches online, they searched online, they searches online, they searches online, they searched online, they searched online, they searched online, they searched online, they searched online, they searched online, they searched online, they search, they The search method can show where they are in the purchase process. Those who type \”how do I lose weight\” may not be ready to buy specific things, and may not really know what they are looking for. People who are private coaches are obviously looking for people who do business. They know what they want and are actively looking for.
[ 123]
When creating a product page, consider the title, page title, alternative text, Yuan description, and URL how to associate with search words with high buyers. Specific. The more specific you, the more likely you are to find your page. Yes, this may mean a model, taste or size. Your product and category page should be specific.
] This information should appear on each product page. The clearest details should appear in the product title.
5. Formation of content strategy
Google’s goal is to provide the best user users with the best The most related content. When you regularly release high -quality content that meets the needs of the audience, this shows to Google that you are an expert in your field and can provide a lot of things. Starting from the answer to the solution and question providing questions.
• I like dairy products, but my doctor said I need to reduce the intake. What can I do? ]
What should I wear in a hot place?
• How do I know where my car is Oil?
• What kind of shoes are most suitable for running marathons?
The number of questions raised by people is indeed unlimited. Your job is to figure out what questions your ideal customers are asking, and They have the relationship between your products and services. Get this information, write a blog post on it, and then link these articles to related []123] Product page -specific pages or pages related to the problem you are solving. If you need to help determine what people may be searching, try the following strategies:
Use Ubersuggest, Moz or Google Keyword Planner and other tools.
Listen to the problems you have got. Pay attention to support tickets, emails and questions on social media.
Talk to those who deal with customers directly. According to your business, this may be a sales representative, customer support agent or installation personnel.
Use the survey to interact with your audience and understand more information they are looking for. You can send these surveys through emails, ask questions in social media stories, or use CrowDSIGNAL and other tools directly in WordPress.
For more details, please check the keyword research guide of Yoast.
6. Add rich fragments
A rich summary allows you to provide more detailed information about certain types of content (product, review, recipes, activities, etc.) to the search engine so that they can To better understand what your page is about what is. The additional information will also be displayed in the search results, and it has proven to increase the click -through rate.
For example, if you search for Magna-Tiles, you will see a list of visual products with pricing and comments.
You will also see information such as price and inventory display in the standard search results.
If you are an online shopper, are you more likely to click on one of these lists instead of a list without these valuable data?以下是您可以添加到您的网站的几种类型的丰富网页摘要，以及您可以在每种网页中包含的一些信息：
产品：图片、价格、品牌、可用性、 Rating and comment
recipe: cooking time, nutritional value, review and preparation time
Comment and score: the total number of stars, scores and votes Description, duration and upload date
Activity: Date, activity name and place Blog articles: pictures, title, release date, and author
Of course, not, not All these are suitable for each business, so please choose what you focus on according to your product.
To add rich clips to your content, you can manually execute this operation, or you can use all in one schema richPlug -in like SNIPPETS.
7. Fix the error of capturing
When the Google roaming instrument encounters a problem when trying to view your content, there will be an error. If a search engine cannot access all your pages, products and categories, they will not be compiled into indexes or displayed in the search results.
But how do you know if there is any crawling error? First set a Google Search Console account, which will allow you to contact Google directly, solve any problems, and view valuable data. If you do create a new account, it may take some time to fill the information in Search Console, so you may need to wait a few days to execute the following steps:
1. Navigation to https: // search. Google.com/search-console.
2. Select your website from the \”Properties\” drop -down menu on the left side of the page.
3. In the left menu, click
to cover the area.
4. Under the detailed information, you will see all the current capture errors. Click each to view more information and what page it is suitable for.
The following are some common crawling errors and solutions:
Submitted URLs
When Google tries to grab your webpage When CSS or JavaScript, this error occurs -this is usually temporary. Load a wrong page to see if everything is normal.
If so, click URL in Google Search Console, and then select
to check URL
→
Request index.
This will require Google to load the page again. Finally, return to the previous page and click the button
Validate Fix.
Within a few days, Google will send you an email, which contains the result of new capture.
The submitted URL (404)
404 errors occur when the URL no longer exists -you may have deleted the page or change the URL without creating the dependency. You have two options:
1. If the page no longer exists and there is no similar related page, just leave errors. Google will eventually stop attempting to index the page.
2. If you update the URL or move the content to another page, pleaseCreate a 301 redirection from the old URL to the new URL. You can create this redirection in the .htaccess file or using a plug -in.
After repairing the error, the verification fix as the above.
Server error (5xx)
This error is almost temporary, it is likely that your website or server has been closed when Google tried to make an index on it last time. As mentioned above, you only need to index and verify the repair. In the future, when the error pops up, Google Search Console will send you an email to you to repair them immediately. Learn more about how to use Google Search Console to increase the popularity of your website. 8. Improve the website structure
A good website structure will bring a good user experience. In the final analysis, Google will give priority to the experience of your website visitors. This is an area that is often ignored in search engine optimization, but it is a very important area, especially when you have a large number of products or blog articles. A good website structure can also help you get additional links on Google, so it will display multiple internal links below your main URL.
First consider your overall website hierarchical structure. Can customers easily return from one page to another? Typical e -commerce hierarchical structure may be as follows:
Homepage:
Product 1
Product 2
Product 3
Two Class
Product 4
Product 5
Third Class
Product 6
Product 7
Product 8
URL that matches this level; the URL of the product may be Example.com/category- One/product-two. Don’t add additional words or fluffs to your URL -they should be simple and clear. You may also want to include any important keywords.
Build the main menu and navigation system based on the structure of this level, and consider adding bread crumbs to the page and products so that users can quickly return to their starting position. Learn more information about creating effective navigation.
Finally, use the interiorLink connection page, post and product. Internal links can help your users find related content, share information about your website level structure with search engines, and spread ranking forces on your website. In essence, each page on your website should be linking to another page.
9. Establish a reverse link
When another website links to your website, an reverse link will be created. Google regards them as a valuable voter for your content. But not all reverse links are equal -Google does not pay attention to links from hundreds of small blogs from hundreds of visitors per month, rather than links from popular websites like entrepreneur.com or Weddingwire.com.
You
Never
Should buy links or pay for your website in the spam directory. These types of reverse links violate Google’s link quality guidelines and will eventually reduce website rankings.
Establish high -quality and legal reverse links through the following methods:
Write a guest article.
Contacting valuable industry websites or influential people, and provide free visitors in exchange for links. Including the theme ideas and describing how you wrote the content will benefit their audience.
Create high -quality and unique content
. The better your content is, the more likely you are to link to social media and sharing on social media. Ensure that blog articles and products are useful and useful to your audience.
Provide valuable information for reporters.
Help a Reporter Out and other tools connect reporters who need message sources to be associated with experts from all walks of life. As a source, you will have the opportunity to answer questions in exchange for links to your website.
Doing news value.
News is a good way to get high -quality links and pay valuable attention to your brand. News sources may cover new products, charity activities, gifts or prizes. Forbes provides good resources for writing effective press releases.
Interact with your community.
Participate in local organizations, activities, seminars and charities. Establish a real connection with other companies, and establish connections in a honest and mutually beneficial manner.
Moz provides a great, in -depth link construction guide, which will help your business on track.
Another choice: paid advertisements
However, paid advertisements are a feasible choice for online stores. Although it really costs money, it makes you faster than SEO in front of customers, which is a long -term strategy. There are a variety of online advertising options, including:
displayed advertisements
. Make advertisements combined with text, pictures and links to attract attention and increase the number of clicks. Display them on the website network access to the target audience.
Social media advertisements
. It appears on social media networks such as Facebook, Instagram, and Pinterest. Contact potential customers or existing followers.
Search for ads
. Raise your page to the top of Google search results at specific keywords. They are effective ways to find people being looking for products you provide.
Shopping advertisement
. This includes rich product information, such as pictures, prices and brand names. They appear in the product rotation at the top of the search result and is an excellent opportunity for e -commerce stores.
To obtain an advertising advantage, try using the Google list and advertising expansion program. Automatically synchronize your store with Google so that the information listed online is always accurate.
free product information
on the Google Search, Google Pictures and Gmail attract online shoppers. And launched smart shopping activities to attract more potential customers.
Regularly investing in search engine optimization
Search engine optimization is a continuous process that really requires consistent work. Create content, evaluate your user experience and understand the latest changes of Google search algorithms in time. SEO can do a lot of work!
But in the final analysis, the successful search engine optimization strategy is priceless for your online store. It will increase the website traffic of people who are really interested in your products and eventually increase sales.
Blog articles: pictures, title, release date, and author 
