It is important to choose a suitable niche market for your business. Define what you want to sell, who you want to sell, and why it is an important step for creating a profit business.
This is exactly what Wajdan Gul and his wife did Squatwolf in 2016. In combination with his entrepreneurial spirit with the enthusiasm of personal fitness, he saw that there was a blank in the market that he was not only fitted but also a stylish high -quality fitness service market.
Squatwolf has gone through amazing growth in the past two years and sold in more than 120 countries/regions. It is now the largest fitness brand in the Middle East. The business relies on Facebook for WooCommerce to release Facebook and Instagram’s power and help promote growth.
We have the opportunity to chat with WAJDAN and discuss how the business is successfully expanded -even during the period of popularity -using WooCommerce and Facebook tools.
We moved to Woocommerce because we can customize all the contents of the online experience; it is flexible and provides better services than the [platform] we first used at the time of release. There are many available extensions -this is very meaningful.
Q: When did you start advertising on Facebook?
From 2016, we have become the best platform traffic driving force for our performance. This is what we use to carry out business. Therefore, we have a basic Pixel integration and will be optimized for love, just higher funnel goals, such as consciousness. We then rely on cookies to pass data to Facebook to optimize our advertising activities. This has always been effective until the ecosystem changes.
Q: What is the change of your Facebook strategy?
Two years in fast. We hired a social master and learned from Facebook. Our stack has not changed much, but we now use the latest Facebook for WooCommerce extension, including Conversions API*. It enables us to maintain elasticity in a constant environment.
The changes in the privacy law, browser configuration and advertising interception software are challenges for all merchants because they restrict the data shared between your website, user and Facebook. The more the shared data, the more accurate We can optimize our advertising activities and provide a personalized shopping experience for our visitors. Using this enhanced expansion and conversion API, we no longer rely on the browser -we now pass the data directly from Squatwolf.com to Facebook.com.
Before integrating this new expansion, the main challenge we face was lower matching quality. Our activities measure the \”events\” we designated and optimize these events. The events we measured were never 100% -they were usually 60%. We want to know why we lose the game and [why] the game is very low. We just cannot send data to Facebook. This is our biggest pain point.
After implementing Facebook for WooCommerce and Conversions API, our matching quality reached 99-100%. [Some events] Not matching; now, not only the value of the event is matched, but also the value is better. We can optimize the specific events we specified, such as people added to the content of [their] shopping carts. * Conversions API is a new tool for Facebook. It supports advertisers to work hard to provide consumers with data transparency and control, while helping them continue to provide customers with personalized experience.
\”In the past 12 months, our team has grown from 10 to 10 people to 45 people. We can not only survive, but also grow up. \”
Photo https://squatwolf.com/\u003d3] ] Q: What is the popularity of big popularity to youring?
I think we are lucky to enter the right industry at the right time. When it happened, we were nervous and focused on growth. When the blockade started, we decided to make every effort to invest in Facebook dynamic advertisements. We closed all [other] advertisements and rely on Facebook to find our customers -and the effect is very good!
Using omni -channel methods, [Our] ROAS (advertising expenditure return) is at the highest level during the period. Everyone uses their equipment at home.
We also quickly changed our information and our creative strategies to reflect the new reality we have experienced. Customers can no longer be able to exercise in the gym, so our creative steering reflects this.
We have also changed the product type, adding more related products (such as masks and home clothing) In order to adapt to the market and focus on the new trend of home office.
All of this work! In the past 12 months, our team has grown from 10 to 45. We can not only survive, but also grow up.
Q: How do you use Instagram?
We have a store that shared the directory with Facebook on Instagram. Every product in our mention is available. It must be helping us. Our posts are marked, so if the product stimulates their inspiration, customers can easily [buy]. We always publish information about activities and new products, and publish stories every day for interaction. Soon, we discovered the potential of Instagram. After enabling the shopping function, we saw excellent organic sales growth.
\”Due to data level, our budget increased by 75%, and not only not only Just the budget -we also expanded the business scale. \”
Photo https://instagram.com/squatwolf/ ]
Q: Do you have the data needed to promote decision -making?
Yes, we spend most of the advertising budgets on Facebook and Instagram. This is becauseWe are confident in what we are doing. With the help of the Conversions API, we are now developing the data transparency between the WooCommerce and Facebook platform to make us develop. We have tens of thousands of integrated data points. We sell products to 120 countries/regions with 13 kinds of currencies, and I can view all these data in a place with organization. Due to the data level, our budget has expanded by 75%, and not only the budget -we also expanded the business scale.
We regard Facebook Messenger as a field we can get involved; we only use it for basic customer service communication. We started planning to have the next -level dialogue with customers, and these dialogues are automated and localized in more than 20 languages.
Are you ready to implement the conversion API?
As a WOOCOMMERCE merchant, using free Facebook for WooCommerce expansion program can directly transform API and optimize your data in the future like Wajdan and his team.
Setting Conversions API helps to ensure that you can measure customer behavior in more ways, improve the accuracy of sending and optimizing events, and control your shared data.
If a company cannot develop, people may once again face a digital world dominated by advertising that is not so personal and potentially destructive. This will not only bring a bad experience to the shoppers, but also increase the cost of advertisers.
Similarly, personalized advertisements do not need to conflict with people’s privacy. Enterprises can take measures to consider user privacy, and use the latest version of Facebook for WooCommerce to maintain the performance of its digital advertising ecosystem.
