Black Friday and the Internet on Monday for several months, but planning in advance The biggest shopping weekend is by no means a bad idea. Adobe Analytics reported that the online sales of Black Friday last year have soared by nearly 22%to $ 9 billion, and this year looks no exception.
Now starting around your products and upcoming transactions, it will cause a sensation, so that when your client is looking for the best sales, you can be the first consideration. In addition, make sure you give yourself enough time to test the website function, hire additional help when needed, and prepare your inventory.
The following are some matters that need to be considered when preparing for the big weekend:
1. What are the goals of Black Friday and the Internet on Monday?
Providing discounts is a common practice, but please consider the task you want to complete.
Want to clean up some of your inventory? If so, consider buying one free (Bogo) sales. Free delivery or gifts applied when customers consume a certain amount can also become good incentives -any encouragement to buyers to buy more things.
Do you want to get a higher an average order value than last year? You can implement some strategies on your website to increase your total income without finding an additional customer.
How to re -connect with existing or previous customers? E -mail marketing, social media marketing, and re -marketing advertisements have good effects.
By establishing a clear goal, you can make clear and operable steps to achieve these goals. This also provides you with a total income that measures success or not.
2. What types of sales will you provide?
Just because you have sales, it does not mean
All
must be part of the promotional activity. The competition of visitors is very fierce, so although the most popular product of your discount seems to be contrary to common sense, these verified traffic driving factors may make you distinctive and pay attention to other inventory. You also want to use the recent trend. Do some research on things that were popular last year. For example, in 2020 family exercise products (by mid 2020, Peloton’s income increased by 66%), home service, chessboard games and baking trays, such as peaks. You are suitableAre these categories products? They may be very suitable for your sales.
You can also provide special special sales of your sales Binding bag. For example, you can create a movie night set meal or spa gift box. This is a special thing that can encourage more people to buy.
3. How much traffic do you expect?
If we can bet on a few things, it is people
shopping these days. Suppose that many of these people will shop on
and many of them are also safe. Plan accordingly. Don’t forget to make your store prepare for the peak of potential traffic. Make sure that everything is the latest, backup and optimize for speed. It is always a good idea to run some speed tests. Testing your store in advance will help you discover problems so that you can prevent problems and problems during checkout. Now check with your host to ensure that you know what your resource limit is. For example, if you are not prepared to deal with a large amount of flow, it may be time to turn to a better cloud -based plan with higher resource thresholds or quotas. Some hosts even allocate extra resources at high flow.
4. Is your checkout process simplified and easy to use? Your checkout process is likely to be the most important customer contact point of your company, so please make sure it is correct . If your website is lagging behind or the checkout page is too complicated, customers may eventually give up shopping carts. Don’t let this happen. Your discount is so good, don’t miss it.
Use functions such as single page checkout to allow customers to add the product to the shopping cart and complete the order on the same page. Make sure to delete any unnecessary field -the less the better.
Select a solution like Woocommerce Payments to allow shoppers to enter their credit card information on the spot instead of redirecting them to third parties. You can also let the return guests store their payment details -so that they do not have to search their cards every time -they can even accept Apple Pay, so that the checkout process can be fast and simple.
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These may sound like small details, but you will be surprised. They may mean the difference between giving up shopping carts and completing sales! 5. Is your website safe? You may have taken necessary prevention measures to ensure that your website is safe and reliable, but it is best to keep vigilance when it comes to busy traffic time. Make sure you pay attention to safety points: automatic, regular backup, malware scanning and protection, stop time monitoring, spam prevention, and strong support of the host.
Professional reminder: Jetpack’s security package includes these functions in a bundle package.
You should also use a strong password and always update WordPress, and your theme and plug -in. This is something you really don’t want it to slide.
6. Does your website load fast?
Slow loading time will have a negative impact on the conversion rate. In fact, an e -commerce website with a daily sales of $ 100,000 may lose 2.5 million US dollars per year due to a one -second page delay. good news? Increasing your website speed does not require tedious and time -consuming.
The following are some active steps you can take to speed up your WooCommerce store: 123] 压缩图像使用WordPress CDN 实现延迟加载
加快您的视频速度
升级您的主机
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All the above content will increase your website speed. This will not only be beneficial to you when you conduct a large number of sales and promotional activities, but
are always
beneficial to you. You have worked hard in the marketing and advertising activities of Black Friday and on Monday, so please give yourself every chance to win. It is worth doing a little work in advance.
7. Are your inventory and order performance process ready?
In other words, are you ready to complete large orders and large quantities, can you meet the order at the speed of customer habits? All these need to be planned at the back end, and preparing as soon as possible will be exempted from being at a loss at the last moment.
You can first synchronize the store inventory with warehouse and/or retail stores. Woocommerce provides a variety of extensions, including Square and Scaninventory.
According to your overall business needs, it is also a good choice to write a job description that can be sent to potential holiday employees.
Do you cooperate with third -party suppliers and manufacturers? If so, consider how long it takes to transport your product or material to you. In order to improve the efficiency, please consider Woocommerce Shipping and Woocommerce Tax. These extensions can help you handle everything from label to tax computing, and help you automatically order orders to perform and account for accounting.
8. Is your marketing plan in place?
Of course, it is still early, but as the holiday is approaching, things become busy, you don’t want to scramble to do things well. You can even arrange sales in advance so that you will not miss their beginning.
Set up an abandoned shopping cart e -mail to automatically trigger when someone fails to complete the purchase. Quickly start designing any payment ads. Write email content and set up emails sent a few days before the sale.
This is also a good time to implement any tracking code on your website. Add Google re -marketing labels, Facebook Pixel, Snap Pixel, and any other code integrated with the marketing platform you use. Even after the Black Friday, this will help you make full use of new traffic and sales volume.
Black Friday and Internet Monday are about urgency -people will excitedly find value -for -money discounts and grab them before others. That’s why people are camping outside the store or staying up late until their favorite website to launch the latest discounts. You can use this to create scarcity by using the countdown timer or display limited number. Urgentity is an effective strategy to promote sales, and it may provide you with the additional advantages in the busy shopping season. Learn more about how to create a sense of urgency in your e -commerce marketing.
9. Is your customer service team ready?
Whether they and your first season or the seventeenth season, make sure your team is in a cycle. Will you adhere to the regular return and replacement policies, or will you modify these policies? Will your turnover time different?
Let your customer service representative understand the content of your sales and promotion activities. In this way, they can returnAnswered real -time chat inquiry, telephone and email from customers and potential buyers.When your sales are launched, formulating policies as soon as possible will inevitably lead to smoother transactions. Make things simple and plan in advance If the black Friday sales data in 2020 can explain the situation this year, then we predict that the sales numbers of e -commerce retailers will be very large.The arrival of November 26 is faster than you think, so be sure to prepare.This will bring more sales, happier customers and simpler holiday season.
3. How much traffic do you expect? 
