Use Facebook Conversions API to adapt to the future

The advertising industry is changing, which will affect all Internet development companies that rely on advertising support. Consumers want to be transparent and control their data. The company is working hard to better protect consumer privacy. In terms of digital advertising, personalized and privacy are usually two contradictory concepts. But this is not the case -personalized advertising and user privacy can coexist.

The demand for greater privacy is promoting the transformation of new government regulations and technology platforms. Enterprises must innovate their data practice to meet people’s expectations of correlation and privacy, while maintaining effective marketing and measurement. Conversions API is a new tool for Facebook. It supports advertisers to strive to provide consumers with data transparency and control, while helping them continue to provide customers with personal experience. The good news of the Woocommerce merchant is that it is easier to realize the conversion API than ever.

The advertising ecosystem is rapidly developing

In order to satisfy satisfaction Consumers’ expectations are that the government is implementing new regulations, and the company is formulating policies to hand over control of the rights. In some cases, these policies have affected long -term advertising mechanisms. In 2018, the EU (EU) implemented the General Data Protection Regulations (GDPR) to allow individuals to control their personal data. It also solves the problem of transferring these data to the EU border.

The use of third -party cookies is a good example of the company’s positive measures to protect consumer privacy. Third -party cookie is a code fragment that can measure customer activities. Advertisers use these data to provide consumers with related discounts. Some network browsers have prevented third -party cookies, and most other browsers will do so soon. Advertisers’ redirect and personalized strategies may be affected.

Personalized advertisements in the first world of privacy

^] People attach importance to a highly personalized experience. According to a study in 2018 in Essezhe Interactive ¹ , 91% of consumers said that they are more likely to buy brands that \”identify, remember and provide them with relevant discounts and suggestions\”. However, although people value personalized experience, theyI also want more privacy. In a survey of Tealium Consumer Data Privacy Report

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in 2019, almost 97% of the respondents were worried about protecting their personal information. We know that data -driven marketing is effective, and it brings value to them by linked people they love products and experiences.

Due to data, the company can convey the correct information to people at their journey, from the moment they first discovered the product or service to the moment they bought.

But personalized advertisements do not need to conflict with people’s privacy. If the enterprise takes correct measures to adjust their digital strategy, they can provide personalized services for customers and share data with Facebook reliably.

This is where the Conversions API can play a role. Conversions API aims to help advertisers use their controls and data (such as the interaction between customers with their websites, products and services) to promote the results they want.

How did the transform API work?

Conversions API allows advertisers to share data directly from their servers instead of browser.

Facebook encourages advertisers to implement the Conversions API outside Pixel to achieve omni -channel visibility and strengthen its business with Facebook. Advertisers can pass the extensive data that are currently captured by Facebook Pixel to inform them of the advertisements, such as CRM data or funnel downstream events, and the design of Conversions API is not easy to be affected by problems such as browser crash or connection. Industries with higher security needs can also use Conversions API as independent tools to better control their shared data and time sharing data.