When you accept the booking, you allow customers Will be shipped later.
For example, Amazon often allows shoppers to book books a few months before the book release. Phone, laptop, and video game consoles are usually available for reservations to produce hype and buzz. The restaurant provides reservations for festive biscuits and Thanksgiving turkey.
But why? What are the help of your business?
The benefits of accepting reservations
1. Determine your interest in new products.
The launch of new products may be frightening. What if no one likes?
But pre -order can eliminate a lot of uncertainty and risks. By sharing your products with people in the target audience, you can judge their interests and understand whether they will buy a lot of funds on your inventory. This is also the opportunity to evaluate your pricing and make any necessary adjustments before the official release.
2. Improve cash flow.
One of the challenges brought by the launch of new business or products is management cash flow. Have you ever heard this, \”You have to spend money to make money?\” Well, this is often true. However, it may be difficult to obtain a large amount of funds required for a large amount of production.
You can generate income before the production product
. You can also better understand how much inventory you need. 3. The release of product release caused a sensation.
The pre -book people want to feel special, such as the trend leader. After all, they are the first batch of people in the world to get new products!
This is why pre -order is a great buzzing generator. Not only do people want to lead the trend, they also want to tell others -their friends and family -they are leading the trend. They are glad and proud to share this news for you! Combined with effective launching activities, it can provide a huge start for your new products or business.
4. Know how many items you need to create.
As we mentioned earlier, the manufacturing cost may be high. You don’t want to waste money on too much inventory, but you also want to make sure you have enough inventory. Through booking, you can accurately know how much inventory is needed to start, and you can also know how much you want to manufacture in the future.
Detailed understanding why the product should be sold before manufacturing.
Pre -order tips
1. Create a login page for your booking.
Yes, the product page is great, but the login page provides opportunities to provide more information to potential customers. In most cases, your product (even your business!) Without confirmation, you need to convey trust as much as possible.
First add clear and high -quality photos to your products from each angle. Make sure the color and size accurately convey, if you sell clothing, consider the photos of people wearing it.
Then, add detailed information, such as size, ingredients and nutritional information, age range, and any other information that helps people make a purchase decision. Refund guarantee, certification, and recommendation (if you have it now) are also very helpful for the establishment of trust.
Finally, make sure that multiple purchase buttons are distributed in the entire page. Provide a variety of buying opportunities for your website visitors without excessive purchase.
Do you want to write a description of sale? Check this article to get the prompt.
https://manuatelier.com/ clearly cited when their pre -order products were released
2. Explain the delivery time of the items.
Pre -order customers have a certain confidence in you when buying, because they know that they will not receive their products immediately. Therefore, on your target webpage, it is very clear when their orders will be shipped and
insist on execution!
Make sure your manufacturing and delivery process is in place to meet your timetable.
3. Establish consciousness in advance.
Founding expectations before you open the booking through effective marketing activities. There are several ways to do this, you may want to achieve more than one!
Paid ads. Pay for Google, Facebook, Instagram and other platforms to attract new audiences or those who have visited your website before. Learn more about online advertisements.
Social media marketing. Within a few weeks before the booking, we will regularly share posts on your social media account. Let followers know what is about to happen and how to buy. Learn more information about social media marketing.
Email marketing. Such asIf you already have a customer list, please contact them by email to let them understand the pre -order situation. As an existing customer, you can give them the opportunity to buy your products as soon as possible, so that they are different. Learn more information about email marketing.
Influential marketing. Send samples to social media influencers in advance in exchange for their honest comments. This is a good way to contact the new audience and collect it on the login page. Understand more information about marketing.
Read our articles about the rapid victory for your online store to obtain more marketing concepts.
4. Provide incentives.
So why do your pre -order customers buy things they will not receive immediately? Usually, you want to provide them with some reward.
A choice is a discount purchased in advance, such as 10% discount. You can also provide free accessories or additional components at the time of delivery. Or, the sale is only applicable to the exclusive packaging of pre -order, including multiple items used together.
5. Consider restricting pre -order availability.
FOMO (afraid to miss) is a powerful motivation! Add this strategy to your reservation in several different ways:
Including time -based countdown. Consider the reservation of only a few hours or days, and make the customer very clear. If they are not ordered within a specific time range, they will miss it.
Limit the number of reservations you accept. By allowing only a number of people to buy your new product in advance, you can establish the exclusive feeling of the trend leader.
Do you want to know more about this strategy? Read our posts about creating a sense of urgency.
6. Track everything! Make sure you set up tracking on your website before startup. This will provide you with valuable information about who you buy your product and where they come from. You can use this information to market and contact new audiences to these customers. Woocommerce provides a lot of information by default, but you can also install tracking code from Google, Facebook and other platforms.
7. Once the product is delivered, do not stop marketing.
After completing all reservations, work will not stop!First contact the person who order your product to ask for comments, encourage them to share their purchases with friends, and ask them questions about their experience. This can help you reach potential customers and get valuable information, which can help you improve the iteration of the product.
You don’t want to disappear the momentum. Re -invest in inventory, product development or marketing from the revenue obtained from pre -order.
What marketing strategies do you bring the most orders? When you officially release the product, continue to place advertising, send emails, or cooperate with influenzers. Start accepting reservations today Booking is a very effective way that can cause sensation around new products, make money to create, and understand your interest in the product.
Woocommerce Pre-Orders extension provides everything required for online acceptance. Choose to receive prepayments after your product is shipped, add release date on the product page, and send email to pre -order customers.
