Only managing a platform may need a lot of work. When you start adding other people to your business -whether Woocommerce, eBay, Amazon, ETSY or other sales tools -it may become complicated. The key to simplifying the management of stores across multiple channels is to follow these four basic principles: elimination, automation, commissioning and communication. Keeping these concepts will help you keep well, efficient and profitable.
Eliminate unnecessary costs and tasks
When developing brands across sales channels, you may find that you have added new services and hire other contractors or agents To help meet the needs of the platform, or order a large number of new products. Before you see investment returns, growth is usually accompanied by increased expenditure, so you should find ways to reduce costs.
You can take the following measures to reduce the pressure of cash flow and labor:
Products with poor sales or the lowest profitability
Deleting the inventory of poor performance will save it will save Your time and money. Check your sales report, look for products with low profits, and then delete them from your store.
Now, sometimes the product may perform poorly on one channel, but on another channel It is a best -selling product. Rather than deleting the product from your business, it is better to transfer it to the best store. This will save other stores and warehouse space, and at the same time, the store content management is naturally managed as the most popular and most favorable product.
Advertising activities and advertising channels with poor effects
The more stores you manage, the more difficult it is to track advertising activities and marketing channels. You may be using Google ADS, Facebook, and Instagram for your WooCommerce store, and advertise for you on these platforms on Amazon, eBay and Etsy.
In close monitoring your advertising series and disable any advertisement that has not reached the benchmark for each conversion fee (CPA) that has not reached your time. If you find that a specific advertising channel has been performing poorly, please give up and focus on the best channels.
Termination or merging contract service
With the industry as the industryIn the growth of service, you may find that you can pay for the company that you can no longer meet, or you may cooperate with the extra service provider. This will not only consume cash, but also require more spiritual efforts to coordinate. It may be time to hire an institution with enough qualified employees to manage everything under the same roof -or maybe it is time to hire some full -time employees.
View your records and run the expenditure report. If you use time to track the application, please pay close attention to the time you spent on communicating with the contractor. Compare the costs and time you spend in different fields, review the ability of contractors and institutions that cooperate with you, and determine the priority of integration based on your goals. If saving time is your primary task, then you may make a decision to reduce costs or expand services.
Automation your workflow
Time is your most valuable resource. You can make more products and more money, but you can’t make more time. The more platforms you sell, the more you spend on managing them. Some things must be completed manually, but as long as possible and practical -automation.
synchronize with your accounting software If you do not use accounting software, this It is the first thing you should do. There are many options, but QuickBooks and Xero are the two most popular tools. If you use any of these programs, the QUICKBOOKS SYNC or XERO extension for WooCommerce will connect your WooCommerce store. You can synchronize orders, products, payment, inventory, and even your payment gateway.
The advantage of using some more popular accounting systems is that they are usually integrated with other e -commerce software and market. For example, QuickBooks integrates Amazon, EBAY, WALMART, and Etsy, as is Xero.
Synchronous inventory of cross -channel
If you need to manage the list and track inventory between Woocommerce and other channels, Sellbrite can concentrate all management under one roof. Connect your store to Sellbrite to synchronize the current product and inventory. When you are ready to add new products, you can create them directly in Sellbrite and upload them to all the connected shops -upon up to 100 products at a time.
将附属产品直接导入您的WooCommerce 商店如果您提供大量附属产品，您可以通过使用eBay 产品进口商和附属公司、沃尔玛产品进口商和附属公司以及亚马逊产品进口商和Integration processs such as ancillary company to simplify the setting process.
You can automatically import product data, for example:
Product name
Inventory unit Description description
- Price
- Category
- Change
- Simplified product performance
- ShipStation integrated with most major markets to help you provide a consistent performance experience in all sales channels. Use Shipstation to integrate extension to connect your WooCommerce store to Shipstation. With this cross -channel order to perform software, you can automatically use special identifiers to register orders, such as \”fragile\”, \”need insurance\”, \”high priority\”, etc., so that your warehouse can know how to pack and transport orders. You can automatically split the cargo, print the transportation label in batches, and send the SMS text to the client.
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Brand
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Customer comment
Automatic calculation and payment sales tax
The sales tax is not a joke. This is complicated, but most of the state (but not all) states , if each sales entity and digital commodities meet the association requirements, they must pay the sales tax. If you are not sure about the sales tax law and obligations of your area, please hire tax experts to guide you to complete the entire process. When you operate on multiple channels, things will become a bit complicated, because you must consider comprehensive sales from all platforms when calculating your tax requirements.
Use tools such as Taxjar or Avalarra to eliminate some confusion in sales tax management and remittances. These services can not only calculate the sales tax rate of your store, but they will also determine when you meet the requirements of the sales tax relationship according to your quarterly sales. You can even let them file it automatically and send money to the states. What’s better -they will automatically combine the sales data of all platforms to ensure your comprehensive understanding of your obligations.
Whether you are selling internationally or not, if you operate on multiple channels, you should check Avarara’s multi -channel sales tax sales guidelines.
Use a third -party application connector Do you want to use the software that does not predict the integrated integration from dynamic your workflow? Third -party application connectors such as Zapier can be used to automatically perform tasks between your Woocommerce store and other channels you sell. With the help of WooCommerce Zapier integrated expansion, you can use the If-THEN statement to create a complex workflow and connect to more than 3,000 cloud applications.
The project is assigned to the most qualified person
Especially if you are a small company, you may be accustomed to your own bookkeeping, creating a marketing calendar or management logistics and customers Serve. As you expand your business in more sales channels, you will become more and more stretched, and you need to start to assign some work to other service providers. You should consider the appointment:
Book Cheating
Even if your sales channel Synchronization with accounting software, you still need someone to check the transactions and export reports for your tax reporters. The bookkeeping is usually the most disliked task of each shop owner, so this task outsourcing to the professionals will ensure that the work is completed correctly, and you have more time to focus on the business operation that is full of vitality.
Business tax management The tax law will change over time, and the operation details of your company will change. Maybe you add a new employee that the employee lives in the state where you have not been connected before. guess what? You are now related to sales tax. Such changes are easy to be ignored, so the sales tax professionals review your account every year to ensure that you comply with the current laws are very useful. Other professional work Copywriting, photography, graphic design and network development are all professional fields. If you do these things yourself and don’t have much experience, then they may spend your precious time and produce less satisfactory results. Outsourcing these projects to professionals will improve the quality of work, and at the same time give you the opportunity to focus on your professional field.
If you do not need to work in a certain field, it still exceeds your own ability range Then freelancers may be the right candidate. orIf you have a urgent deadline and daily projects that may take 20-40 hours a week, it may be time to hire a employee.
Clear communication with your customers
Although you may like to interact with customers, you need time with them. If you don’t have clear communication, you will find that you are answering the same question every day and notice that the customer’s patience is getting less and less.
Maintain a lead through prediction problems and clear expectations. Your customers will be happier, and you will have more time. Develop a brand recognition guide Your customer should know that they are buying genuine products from your company, no matter where they buy it. By creating a brand identification guide to ensure that you and your team use consistent design and copywriting rules in all channels. This guide should provide detailed information about your company’s color scheme, font, logo, image style and voice, and guide how to use these elements in different environments.
Make sure to contain various sales and advertising channels for your various sales and advertising channels for your various sales and advertising channels Reference guidelines for file size and size restrictions, layout requirements and restricted content. Combined with any other brand style requirements for each platform. By setting clear rules and expectations to limit the needs of major modifications, it will save your time and money, while helping your brand consistent and recognizable.
Back the customer service directly to one source
Whether you perform your order, use Amazon logistics, or sign a contract (or 3PL) with another third -party logistics provider (or 3PL) The combination of the three) is important to let your customers return to the source of a single source to solve all their problems. No matter where they buy the product, you can take the following measures to bring people back to your Woocommerce website for customer service: Add a satisfactory card to your product packaging. Add a small card to your packaging to encourage customers to leave a comment or contact your customer service team on your website.
or
Knowledge Base
Add
to your WoOOCOMMERCE store.
- In your product guidelines, customer receipts, and social media channels, the customer guides the customer to answer the pages or knowledge base for the common questions on your website to obtain the answer to their questions. This makes you not need to update common questions in multiple places and ensure that the information you provide to customers will be the latest.
- If you are using CRM, please connect all customer inquiries.
- High -efficiency cooperation with your team Your team is the heartbeat of any growth company. They are your closest to clone (the dream of each entrepreneur!), So equipped with the right tools for them is worth every penny. The process and training have a long way to go here, but the feedback attitude towards them is open and adapts to your growth.
- The following is some of the skills that make full use of your team:
No matter how hard you work, the customer will still contact you through your inconvenient channels. Connect your Woocommerce website, social media account, email account, and even your phone number to your CRM. No matter where the query comes from, you can manage all your customer service from one place.
Use productive software software Management project
In terms of productivity software, there are many options to choose from. It is difficult to distinguish which tool is most suitable for you and your team, but the tools that concentrate your projects and task management in one place are the key to keeping well. It will help everyone who cooperates with you to make more effective use of their time and provide you with high -level data that can be improved by how to use employees’ time and which workflow areas can be improved.
If you don’t want to buy productivity tools immediately, you can try some options to provide permanent free accounts, such as Asana, TRELLO, Clickup, Wrike, and Hubstaff.
Use time tracking software Use CLOCKIFY to view the time you and your team spend the most time and track the working hours of employees or contractors. This cloud -based time tracking application provides free and paid layers, depending on the number of functions you need. Connect CLOCKIFY to QUICKBOOKS, transform the timetable into a salary bill and pay the contractor fee. Listen to your team Finally, but it must be the most important, listen to your team. Getting from the individual and the company that cooperates with your company can further improve changes in multi -channel business management. Take some time to consider their experience in their respective fields, and how to use or modify their suggestions to increase income or reduce operating pain points. If you find that you have too many good ideas from people, please formulate strategies and give priority to what suggestions and suggestions to add to the long -term roadmap.
The pain of growth is worth it
When you are to itWhen he sells the Woocommerce store, you will often see the opportunity to expand.However, although this growth will naturally bring some additional workload, the method of finding elimination, automation, assignment and communication will eventually be rewarded.All of this is related to preparation so that you can execute effectively at the right time.
Fortunately, Woocommerce has a vast expansion market that contains almost everything you encounter.Check all available extensions.
