We all have one or two brands we are keen. We proudly print their logo on our T -shirt. We interact with them on social media. We drink their coffee, buy their computers, or eat their donuts -we will not consider any other choices! Let’s talk to our friends and family and participate in their reward programs happily.
But why? Is their products or services really much better than competitors? maybe. Or maybe it is because we feel involved, valued and appreciated.
The establishment of this type of customer loyalty is a long -term investment, but it is worthy of effort. When you build a community around your brand, you will benefit from a group of people who will buy again and again, become your product ambassador, and invest in your emotions. This is priceless.
How to establish a community
1. Understand your audience.
First of all, we must understand the people who constitute your audience or community. Do your research and understand who they are, where they spend their time, what they care about, and what they anger them.
This information should affect all aspects of your work, from the products you created to you The language used on the website, then go to your marketing strategy. After all, without knowing who they are, you cannot meet the needs of customers and make them feel special.
For more information about looking for the audience and determining their pain points, please read our first client
series.
2. What is the key to getting more
What are the key to creating participating communities? Get more. Focus on providing value to every customer. Creating excellent content is a way to achieve this goal. Write blog articles, movie videos, post photos and design product guides to answer customer questions and let them understand the situation at any time.
For example, if you sell fishing gear, you can write an article about choosing the correct bait or sharing videos about how to maintain the fishing line wheel. If you roast coffee, you may publish brewing techniques or choose the correct coffee pot.
3. Provide unique products and consistent customer services Of courseTo satisfy your customers, you must master the basic knowledge. If your product is not required by customers or poor production, then you will not be able to win their trust.
Provide excellent customer service. If someone has a problem, please correct it quickly and politely. Answer questions before asking questions and blog articles through common questions, and respond to customer inquiries in time. Make sure your product description and photo are correct, and you can ship quickly. All these small things are added to the company that people admire.
4. Use social media
Social media is a valuable tool for establishing a community because it can help you attract them in places where potential customers and existing customers have spent time. Here are several methods you can perform this operation:
Keeping active and participating in
Publish valuable content to your social media account on a regular basis. Yes, you can share promotion, new products and special offers. Share useful content, such as how to make full use of your product prompts. When someone commented on the post, whether it is positive or negative, they must be thoughtful.
Create Facebook group According to the sales of your sales Products, you may need to consider creating a Facebook group for your customers. This can be where you share information, or where people can interact with you and each other.
Don’t focus on selling here. Instead, focus on providing value for your customers. Answer their questions. Encourage interaction. There are themes, games or tests every week. The opportunity is endless! Look at our own WooCommerce community Facebook group to get inspiration.
Let customers participate
One of the biggest benefits of social media is participation. When people participate in it, they will feel more emotional connections with your brand and products. They feel that they are very valuable.
There are many interesting methods to create participation. You may add tests and public opinion investigations or hold gifts in your story every month. Or, encourage people to submit their photos and videos in order to have the opportunity to appear in your personal information or win prizes.
For example, Daelmans Stroopwafles will put its Instagram storyThe entire part of the recipes, pictures and videos created by fans makes their customers feel special. Photo https://bambooclothing.co.uk/
BAM BAMBOO Clothing, asking the followers to shoot their unusual shooting. Poor photos of the main goal after completing the main goals. They showed all these contents on their website, even their own tags: #bamstand.
What interesting challenges and celebrations can you create around your brand?
5. Create ForumThe forum can establish a community for several different purposes:
Provide support
. If you sell technology products or other products that may need to be supported, the forum is a good way to provide this service. Although you can answer the customer’s question, you may also want to allow other customers to do so, so that they will have a sense of participation. You can even provide award badge for those who answered the most useful. In any case, providing support in accessible can make people happy and back.
Encourage interaction
. The forum allows people to discuss topics and share ideas. Do you sell food? There is a board of directors that people can use your product to share recipes’ creativity. What about T -shirt? Customers can post photos of how they look for your clothes. This provides an interesting experience that makes people feel investment.
Make customers feel special . If your forum is only open to existing customers, it will make them feel that they have something that others do not have. Just like they got built -in rewards!
Although there are many forum options, BBPRESS is an excellent forum created by the WordPress community.
6. Provide a member exclusive benefits
The membership qualification is essential Elementary. Members are special; this feeling is the reason why people return. Consider the benefits you want members to get. Visit your forum? free shipping? Exclusive product or design? Unique content, videos or courses? Photo https://craftcan.directory/\u003d
Craft Can Directory, including a member qualification of beer club, including monthly, including monthly monthNew beer, free delivery, convertible products, and beer for members only. Check our posts about providing membership qualifications in a creative way to obtain more ideas.
It is easy to create a member plan with the help of Wooocommerce membership. Limit the content as a member, provide them with time to provide them, provide exclusive transportation options or discounts, and so on.
7. Reward loyal customers
You may be familiar with the concept of the loyalty plan -you can get points every time you buy, and you can convert these points into free products, free delivery or discounts for discounts Code and other rewards. Through these rewards, your customers are surprised and happy, and you start creating your brand, not just products. You turn it into an experience, a experience that connects with customers.
Photo https://atlanticpatio.com/ [123. ]
For example, the courtyard furniture company Atlantic Patio has a Sand Dollar reward program. For each dollar, customers can get a point, and then you can exchange it for future purchases. However, shoppers can also earn points by providing photos, recommending friends, comments, participating in social media, and taking other similar actions to inspiration galleries. This allows them to participate in it and turn them into an interesting game!
You can create a similar reward program using Wooocommerce points and reward expansion programs. Or, if you just want to send free gifts according to the customer, the free gift expanded by WooCommerce is a good choice.
8. Hug the local community People like to give back and interact with their own community, and like to shop with companies that do the same thing. This is not to say that you should only participate as a marketing strategy -people can also feel this one mile -but don’t be afraid to share what you are already doing in your area.
Photo https://hydram8.com/. ]
Hydratem8 has a page that introduces their charity work on their website. They have a rotating charitable partner who will get a certain percentage of benefits from each sales. Therefore, when someone buys on their website, they will flow on their own fundsXiang is satisfied and feels like he is playing a role.
Therefore, donate a certain percentage of sales to your favorite charity.Organize local (or virtual) activities that gather people together.And let your customers and employees participate.
Pay attention to your community to achieve long -term development
No matter what kind of strategy you implement, your audience is first.Use every article you write, the photos you share, the products you create, and the questions you answered for them.
If you do not see the results immediately, please don’t worry -establishing a community is a long -term strategy.But building loyalty is worth it!
5. Create Forum
